As many of you faithful readers know, I just wrote an article about iPhone's impact on marketing in www.imediaconnection.com. Here's that link if you missed it.
Apple, which revolutionized the music business with the introduction of its iPod, just may be doing the same thing for the mobile advertising industry.
TV WEEK'S EDITORIAL ON iPHONE
Finally getting around to checking my emails newsletters, I see a very nice editorial post from TV WEEK on January 15 that explains the impact that iPhone will have on broadcasters. Check it out. I think it's a terrific take on what I've been talking about. Jobs trains these people to BUY -- now it's up to the content holders to capitalize on that training and SELL their stuff! Let me know what you think about this development!.
Jobs Makes Another Wake-Up Call to Nets (linking to www.tvweek.com's editorial on this subject, see below):
Steve Jobs' i-gadgets all seem to have a hidden feature: an alarm clock for television executives. A little over a year ago, Mr. Jobs delivered a wake-up call to an industry that had dragged its feet in embracing the Internet. Last week he did it again, introducing Apple TV, the iPhone and a new wide-screen iPod.
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