CBS NOW HAS A NOW MOBILE DIVISION...by Joyce Schwarz, JCOM, www.joycecom.com, blogging at www.hollywood2020.blogs.com.
According to their press release, CBS Corporation (NYSE: CBS) has created CBS Mobile, a new platform within CBS Interactive dedicated to building and growing the Company's mobile operation across its various properties, including CBS Entertainment, CBS Sports and CBS News.
CYRIAC ROEDING, NEW EVP CBS MOBILE
Cyriac Roeding, who has served as Vice President of CBS's wireless efforts since 2005, has been named Executive Vice President of the newly formed division. The announcement was made today by Quincy Smith, President, CBS Interactive, to whom Roeding reports.
"The creation of CBS Mobile within CBS Interactive further positions us to occupy the audience and advertiser interfaces of the future," said Smith. "Mobile is a huge opportunity for CBS and we are delighted to announce the world class team and partners Cyriac is assembling.
Sellinger Now VP CBS MOBILE:
At the same time, Roeding has announced the promotion of Jeff Sellinger from Director of CBS Wireless to Vice President of CBS Mobile. In his new role, Sellinger, who will continue to report to Roeding, will oversee the operational activities of CBS's various mobile initiatives.
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