Is this a major disruption in advertising buying and selling of 30 and 60 second spots or is it just a trial. Check out these two articles which explain more. Advertisers on board appear to include Revlon. Other advertisers on the steering committe include: Home Depot, Intel, Toyota, Hewlett-Packard and Microsoft, along with top agency executives Bill Cella of DraftFCB, Carat's Ray Warren, PHD's Steve Grubbs and Peggy Green of Zenith.
Advertisers Set March Launch For eBay 'Marketplace,' Beta Reveals ...
MediaPost Publications, New York -
Both buyers and sellers examining what is now known as the eBay Media Marketplace may offer suggestions for improvement to the committee, which could then ...
Online Marketplace for TV Selling Betas in March
Media Buyer Planner, MD -
A beta version of the online buying and selling marketplace for TV time, powered by eBay, is complete and is being reviewed by networks, marketers and ...
So why have I been goofing around selling designer clothing and Hollywood memorabilia on the auction site...when I could have been selling time for NBC or ABC? Hmmm pays to think big doesn't it? js
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