How do you take a television show to the next level & beyond...look at what NBC is doing with Heroes blogged by Joyce Schwarz, JCOM, www.hollywood2020.blogs.com. Here's what the NBC site says:
Introducing the Heroes 360 Experience
As dark forces gather to spell doom for the city of New York, it's become clear that the Heroes universe is missing one more person who can help stop this terrible disaster. That person is you. Each week, immerse yourself in the Heroes 360 Experience where you become part of this season's biggest hit. Through original content created specifically for TV, online, and mobile, the Heroes 360 Experience lets you explore, interact, and discover exciting new characters, sneak peaks, new and expanded storylines and much more. So be sure to log on each week to NBC.com (and mobile WAP site) to participate in the Heroes 360 Experience where you become part of the show that everyone is talking about. www.nbc.com/heroes/wap or text HEROES to 62288
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