THE WALL STREET JOURNAL ran a story earlier this month on how to be a star in a Youtube world, blogged by Joyce Schwarz, www.hollywood2020.blogs.com. So because I used to teach a workshop called STAR*COURSE, I couldn't resist taking a glance. Here's a link and a quick summary and of course, I add my own thoughts!
Wall Street Jounal offers tips on how to be a star in the YOUTUBE world...fascinating stuff...see below:
Here is a recap of their tips:
BE CONSISTENT...and the Journal article goes on to mention ROCKETBOOM--three-minute news programs five days a week since October 2004 Grammar Girl," a popular podcast about proper language usage, gets an update every Thursday like clockwork
FIND A NICHE -- Grammar Girl's producer is also doing MIGHTY MOMMY, LEGAL LAD and MONEY GIRL
WORK YOUR NETWORK -- aha surprise-- you need to send out emails and promos so that people come over to your Youtube video. Hmmm I think the question may be similar to ones that ask how many x does it take to screw in a light bulb. There's probably a million ways to get attention on Youtube.com and starting with a crew of busy interns or volunteer college kids who do nothing but watch your video all day and night - is probably a favorite!
ACT LIKE A PRO -- quality does matter on viral video....but so does the innovation and freshness that an amateur can bring to the new tube.
BEAUTY SELLS -- so did you know the librarian video from the Midwest has 100,000 viewers-- Journal doen't mention it - -but I thought i would. Isn't that one of the all-time porn fantasies -- take off those glasses and that superlibrarian cape...and oh....save the librarian, not just the cheerleader and you save the world?
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