Hollywood2020

HOLLYWOOD2020 HAPPY JULY 4TH, 2007

 

Morphing Joyce Schwarz

EVER TRY MORPHING YOURSELF into someone else--

or another version of you -- it's a trip at least to do digitally-- in real life it's not so easy sometimes.....take a look at this clip I just made for Youtube.com,http://www.youtube.com/v/F4uXz3kJFjA"

morphing joyce, joyce joyce....see link above to play video...

http://www.youtube.com/v/F4uXz3kJFjA"

Joyce Schwarz, JCOM & Hollywood2020.blogs.com & celebrities...new video

Check out Joyce Schwarz latest celebrity video on youtube.com!

Hi, we've posted a new video to Youtube.com -- which is a mash-up of just a few of our celebrity photos of Joyce Schwarz, www.joycecom.com, JCOM....lots more to post. We're trying out www.onetruemedia.com as our resource for this.

Click on the link and give us a shout out about what you think? We especially like the limo!

http://www.youtube.com/view_play_list?p=2D3800C60AD03471

LICENSING SHOW -- Joyce Schwarz Advice for Next-Gen content licensors

LICENSING SHOW 2007-- Joyce Schwarz, Hollywood2020 -- audio interview-- on next-gen content -- it's all about the pixels! LISTEN HERE at this link:

http://joycecom.audioacrobat.com/download/70e7a517-a0a4-6f96-5254-bb9b8eeb426c.mp3

licensing show 2007...

Licensing show -- 2007 on-location -- 

CLICK on link below to hear Joyce Schwarz, Hollywood new media agent/author and blogger of Hollywood2020 talk about Licensing 2007 and how it's all about the pixels!

http://joycecom.audioacrobat.com/download/70e7a517-a0a4-6f96-5254-bb9b8eeb426c.mp3

Joyce Schwarz with licensed character BETTY BOOP at Universal studios prior to the 2007 LICENSING SHOW....

CLICK on link below to listen to Joyce's advice for next-gen licensors & licencees:

http://joycecom.audioacrobat.com/download/70e7a517-a0a4-6f96-5254-bb9b8eeb426c.mp3

iPHONE & MOBILE MARKETING/SOCIAL NETWORKING -- KILLER APPS?

iPhone Seeds Mobile Marketing Growth

(excerpted from an article by Joyce Schwarz on www.imediaconnection.com January 27, 2007 see link at end of excerpt):.

Apple, which revolutionized the music business with the introduction of its iPod, just may be doing the same thing for the mobile advertising industry. New media analyst Joyce Schwarz explains.

The interactive media community is buzzing about how Apple's iPhone handset, bundled with top search and portal leaders Google and Yahoo!, may ring in new apps and revenue models for content and commerce. Savvy analysts and media planners realize that combo-marketing with Apple's iconic brand and co-marketing to the company's early adaptor audience may justify larger budgets for multi-platform brand campaigns that run across three or more screens.

Beyond the research
The research continues to support mobile marketing as the next-gen "killer app" for advertisers. Last week's eMarketer report, for example, predicts that brands will spend nearly $5 billion on wireless advertising, up from $421 million in 2006. Sure, you've heard before that mobile marketing is heating up, but in the long run mobile commerce will dwarf those projections.

That's why the real edge for Apple's iPhone may be in exploiting the iTunes' platform across channels. Can Apple's iPhone really impact the interactive marketplace if it only reaches CEO Steve Jobs' projection of 10 million iPhones sold by 2008?

Yes, because its buyers promise to be the much-desired social influencers in next-gen mobile media and commerce. Think about iPhone partners' Google/YouTube deal and Yahoo's foray into mobile social networking.

Rival Nokia may brag that they shipped 140 million phones with built-in cameras and 70 million with MP3 players worldwide last year, but look behind the stats and you'll see Nokia's past success largely confined to the low-margin, bottom end of market and it's multimedia arm controls little or no media to play on those handsets. Last summer, Nokia bought Loudeye, a startup digital music distribution platform and is offering that online media storefront. MSN Music shut down last November and redirects buyers to the Zune marketplace. But Apple's iTunes Music Store market stronghold dominates.

iMedia Connection: iPhone Seeds Mobile Marketing Growth

iPhone Seeds Mobile Marketing Growth. By Joyce Schwarz ... That's why the real edge for Apple's iPhone may be in exploiting the iTunes' platform across ... www.imediaconnection.com/content/13331.asp - 51k - Jun 28, 2007 - Cached -

CONTENT IS KING BUT....by Joyce Schwarz, www.hollywood2020.blogs.com

"CONTENT IS KING" ....you've heard it since the start of the new media revolution ...maybe since the start of well...content...certainly since the launch of television more than 50 years ago...blogged by Joyce Schwarz, Hollywood2020.blogs.com.

So I thought it was time to take a look at what else goes along with that infamous line....and heres' what I found by a quick Google search-- hope you enjoy these links:

CONTENT IS KING BUT distribution....read on from Hollywood2020.blogs.com

CONTENT IS KING BUT DISTRIBUTION IS.....of course if you can't find the content then it's almost worthless...so it's fascinating to see the analogies that some VIP's in the biz make about the value of distribution...:

Click on old print to see version of 'power behind the throne...because if Content is King -- than distribution is the power behind the throne...hollywood2020.blogs.com

Content is king but distribution is the power behind the throne....Content Is King But Distribution Is the Power Behind the Throne". Mr Khoong Hock Yun, Assistant Chief Executive, Industry Infocomm Development Authority of ...
www.ida.gov.sg/News%20and%20Events/20050718121526.aspx?getPagetype=21 - 36k - Cached -

Napleon as Emperor...if Content is King than distribution is emperor --

ontent is king, but distribution is the emperor behind the throne....Content is king, but distribution is the emperor right now," Amp'd Mobile Inc. President Bill Stone said, adding that it launched as an mobile virtual ...
www.mobitv.com/press/press.php?i=press/press_tvweek_032707 - 52k - Cached - Similar pages - Note this

If content is king than distribution is president...another variation on the adage

Content is king, but distribution is president: Content is King, but Distribution is President. […] Lee Odden over at the Online Marketing Blog seems to ...
www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/ - 47k -

If content is king then distribution is KING KONG...variation on adage

CONTENT is king but distribution is KING KONG ''Content is king, but distribution is King Kong,'' says Andrew S. Sturner, SportsLine's vice-president for business development. ...
www.businessweek.com/1998/43/b3601141.htm - 12k - Cached - Similar pages - (blogger note-- that was back in 1998!)

CONTENT IS KING, BUT DISTRIBUTION COMPANIES COULD ALSO PROVIDE INVESTMENT OPPORTUNITY. Over the course of the past few years, ...
www.millertabak.com/media_analysis.html - 13k - Cached - Similar pages - Note this

Content is king but distribution is queen...old adage variation...

”Content is king, but distribution is queen”. Smallband vs. broadband, static vs. dynamic, ...
crossthebreeze.com/2005/12/ - 47k - Cached - Similar pages - Note this

"Content is king, but distribution is key". And I'll add marketing and helping viewers find that content is crucial. ... hollywood2020.blogs.com/hollywood2020/2006/04/sky_perfectv_un.html - 57k - Cached - Similar pages - Note this Content is king. But Distribution pays the king's mortgage. Ni har fått en till distributionskanal - grattis! Mycket skrivet i ämnet från det förväntade ... podradio.nu/blogg/2006/11/ - 33k - Cached Content is King, but distribution rules, says Montalte. To reach specific niche communities with highly targeted demographics, pilots and flying interests, ... www.prnewsnow.com/PR%20News%20Releases/Lifestyle/AFIT%20Accelerated%20Flight%20Instrument%20Training%20LL... - 76k - Cached

"Content is king, but distribution rules the roost," says Eric Schedeler, SurfNet's new President. To reach specific niche communities with highly targeted ...
www.secinfo.com/drNmr.z3c.1f.htm - 22k - Cached - Similar pages

BLADE RUNNER @ 25 -- DEPICTS LA IN 2019

The title of this blog is Hollywood2020 so it's interesting to look at some of the pix of the dystopian Los Angeles as depicted 25 years ago in "BLADE RUNNER" which is celebrating it's 25th anniversary. Here's a link to the story in POPULAR MECHANICS, blogged by Joyce Schwarz, www.hollywood2020.blogs.com.

POPULAR MECHANICS BLADE RUNNER 25th Anniversary tribute:

BLADE RUNNER concept painting ---by the ...
340 x 326 - 97k - jpg
www.johncoulthart.com

Blade Runner's" bold look was a ...
800 x 600 - 82k - jpg
www.madisonavenuejournal.com

Syd Mead Blade Runner sketch
320 x 320 - 23k - jpg
www.anime.com

Product placement FOLKLORE .....a quick look on wikipedia.com remindedme to put my advertising hat on and take a look at the urban folklore that says the film was a "CURSE" for companies whose logos were prominently displayed....market leaders at the time-- many went out of business including:

Atari, which dominated the home video game market when the film came out, The Atari of today is an entirely different firm, using the former company's name.

• The Bell System monopoly was broken up that same year, and all of the resulting Regional Bell operating companies have since changed their names and merged with each other or other companies.
• Pan Am suffered the terrorist bombing/destruction of Pan Am Flight 103 and went bankrupt in 1991, after a decade of mounting losses.
• Cuisinart similarly went bankrupt in 1989, though it lives on under new ownership.

Coca-Cola almost joined this list in the wake of its failed introduction of New Coke three years later, but has since experienced a thirtyfold increase in share price.[

Joyce Schwarz Avatar Moderates @ DIGITAL HOLLYWOOD

DIGITAL HOLLYWOOD, Thurs, June 14 INTRO: from Joyce Schwarz, moderator, avatar courtesy of www.voki.com.

To see other avatars used in this presentation go to www.joyceschwarz.blogspot.com -- and scroll down to this encore version of the one below and then scroll up -- you'll get the idea.

Hopefully we'll get a copy of the video made of the whole panel presentation soon and can link to that too...

Thanks to Victor Harwood, www.digitalhollwyood.com for a great Spring show. blogged by Joyce Schwarz, JCOM, www.joycecom.com at www.hollywood2020.blogs.com

PS DON"T FORGET TO CLICK ON THE GREEN ARROW TO HEAR WHAT JOYCE SCHWARZ AVATAR HAS TO SAY....click again in 15 seconds if nothing happens. And if it's not working on typepad -- go to http://joyceschwarz.blogspot.com to see all the avatars used in the presentation at Digital Hollywood Spring, 07.

PANELISTS WHAT'S HOT & WHAT'S NOT

Personalized and Innovative Mobile & Broadband Services: Advertising and Content -- topics include: mobile marketingt, widgets, hyperlocal, geotargeting, virtual characters and user generated comments.

Panelists include:

Ed Anuff, CEO and co-founder -- Widgetbox

Michael Chang, Founder/VP of Marketing, Greystripe

Adi Sideman, CEO, Oddcast


Kristina Serafim, VP Marketing, coComment

David Gale, VP Business Development, Vibes.

IMAGINATION ---need a little more? Consider this new book!

WE CAN ALL USE A LITTLE MORE IMAGINATION...in our lives...that's why I'm fascinated with this new book by my long time editor Dawn Anfuso (imediaconnection.com). She captures the essence of imagination that we all remember from being kids. Since you probably can't just run out and play today, take a look at this book on Amazon.com and consider it for a pal or for one of the favorite children you know. Me-- I bought one for a child in Perth, Australia and another for -- well, for me!.....enjoy! blogged by Joyce Schwarz, www.hollywood2020.blogs.com.

Who knew that you too could be queen or king of your day -- all it takes is a golden crown and a red robe...check out this picture which is the kind that inspired the cover of IMAGINATION: A Journey of the Mind by Dawn Anfuso and illustrated by Suzanne Gibson.

Here's my review from Amazon.com for IMAGINATION (see links below):

IMAGINATION: A Journey of the Mind by Dawn Anfuso and illustrated by Suzanne Gibson is a charming picture book that inspires creativity. "Let's Pretend" is always a favorite activity and this book's enamoring rhyming verse and gorgeous pastels are the perfect accompaniment to 'dressing-up'! One timely favorite is the page with the Pirate! "If your box begins to tip, You can pretend it is a ship"...ah the wonder of the plain old paper box Great for reading to toddlers and fun first reader for pre-school/kindergarten and first graders. Terrific for an older child to read to a younger one. AND my favorite-- a wonderful rainy day activity or for when the new babysitter shows up. Keep it on display it's so gorgeous it will make a nice addition to your child's book case. And don't forget to save a cardboard box and toss in some dress up items like a crown and cowboy hats and more...so your kids can be king or queen of the mountain. I just love the cover....total empowerment! As noted, it is a terrific gift for a birthday for someone of any age who values creativity and imagination.

Imagination: A Journey of the Mind by Dawn Anfuso Edition: Paperback Price: $15.99

TWO YEARS AGO PARIS HILTON WAS SELLING ANOTHER KIND OF "SIZZLE" FOR CARL'S JR. HAMBURGERS

Makes sense that one of the most popular posts on HOLLYWOOD2020.blogs.com today is an oldie but goodie about who else -- Paris Hilton. Yep seems like only two years ago this month Paris was selling another kind of sizzle -- HAMBURGERS...for Carl's Jr. fast food chain -- remember the car wash scene....Paris-- you just gotta wash that jail out of your hair this week!>>>>>>>>>blogged by Joyce Schwarz, www.hollywood2020.blogs.com.

hollywood2020.blogs.com/hollywood2020/2005/07/carls_jr_paris_.html

Hollywood2020: CARL'S JR. PARIS HILTON SPOT SELLS SIZZLE NOT BURGERS

... percent increase in same-store sales for the most recent four-week period, below ... BLOG INDEX JULY 2005. BLOG INDEX JUNE, 2005. BLOG INDEX MAY 1- 16, 2006 ...

- 54k - Cached - More from this site