Still catching up on my Digital Hollywood, Spring 03 coverage/posts/comments etc. blogged by Joyce Schwarz, www.hollywood2020.blogs.com.
In doing some followup biz dev work for a client, I came across the blog of Jason Schaeffer, Director of Business and Audience Development, Dow Jones Online...he talks a bit in his post of June 14 about the panel he was on....which was about Business 2.0 -- here's a link to his post and a short excerpt....
In his blog Schaeffer says, "I focused my content on (1) how is Dow Jones Online evolving with their online publications and (2) what are the challenges we face as an organization as it pertains to our content and usage. I used WSJ.com and MarketWatch as two case studies to flush out the challenges (brand affinity, accessibility, distribution and commoditization) and used Sync (the new MKTW based community platform) to key in on the evolution of the sites via new product offerings (tagging, rating, stock predicting) and content distribution (via blogs, google and UGC)."
(Link to Schaeffer's complete post -- Dow Jones « Jason Schaeffer (v 1.3773) I focused my content on (1) how is Dow Jones Online evolving with their online publications and (2) what are the challenges we face as an organization as it ...
jasonschaeffer.wordpress.com/tag/dow-jones/ - 31k -
Jim Brady, Executive Editor, WashingtonPost.com
Robertson Barrett, Vice President, Interactive and General Manager, latimes.com
Jason Schaeffer, Director of Business and Audience Development, Dow Jones Online
Philip Elmer-DeWitt, Executive Editor, Business 2.0
John Loughlin, EVP/GM, Hearst Magazines
Joel Sucherman, Executive Producer, USAToday
Sue Cross, Vice President / Online, U.S. Newspaper and Magazine Markets, Associated Press, Moderator
WHY PUBLISHING 2.0...in Hollywood2020.blogs.com?
Why am I so fascinated about what happens in the online versions of print pubs -- probably because 1) I was an undergrad journalism major at Ohio University...and hope there are always print versions available...and 2) Newspapers and magazines have long offered regional editions-- which reach out to the 'local' reader....and now the online versions offer a two way dialogue that empowers both the writer and the reader. Even today, Hollywood is dependent on broad windows in thousands of local movie theatres...most Hollywood licensing and merchandising is still done offline in regional areas...and small business which supports most of America's economy-- is still regional. So I'm interested both personally and professionally how the pubs will handle the new Hyperlocal reach/offerings both online and offline. JS
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