Virtual Worlds and Alternate Reality were two of the most popular topics for questions at my panel at Digital Hollywood Spring 07...blogged by Joyce Schwarz, JCOM, www.joycecom.com.
AVATARS, PERSONALIZATION & SECOND LIVES....maybe it was because I was actually co-presenting my part of the presentation using Avatars on a large screen. Courtesy of panelist firm Oddcast.com, I used Voki.com (their free consumer character-
generation website) to create a handful of slightly outrageous Virtual Characters including this outrageous babe (SEE LEFT)that helped open the discussion from the audience. More on my avatars and me and the experience later.
JOYCE SCHWARZ ARTICLES/POSTS SECOND LIFE...ALTERNATE REALITY....Branded Virtual Worlds & More....
The audience asked to see several of the articles I've written on Virtual Worlds, Virtual World Branding, Alternate Reality Games & Secondlife.com --so I'm providing some links here so that I don't have to attach these to all of the individual requests I got after the panel. ENJOY:
iMedia Connection: Bold New Opportunities in Virtual Worlds by Joyce Schwarz, Marketers are beginning to recognize the benefit of engagement from these computer-simulated environments. (click on the blue headlne or the cached note at the end of this segment to link to the full article).
The true bottom line investment in virtual branded worlds is tough to gauge. According to the Yankee Group, advertising in games is expected to rise to $800 ...
www.imediaconnection.com/content/8605.asp - 50k - Jun 13, 2007 -
Some branded virtual worlds to check out Next: examples of virtual worlds, and what's next
Here's a quick peek at how Swivel Media updated its client's image and perception by creating:
Stagecoach Island for Wells Fargo & Co. Swivel Media's Hauser wanted to change the perception
of a younger generation that client Wells Fargo & Co. was their grandparent's bank.
"We needed to find effective ways to communicate the Wells Fargo brand so that
it became relevant for them," says Hauser. "We were able to change the thinking
from 'Wells Fargo is an old bank' to 'Wells Fargo is an innovative, forward-thinking bank
that is right for me.'" Hauser cites an independent research firm's study as evidence of this evolution.
Now boarding: ad flights to the new, new thing. Interactive leaders like Coke, Motorola, Wells Fargo & Co, Disney, and Hollywood film studios are daring to go where few brands have gone before. These innovators are experimenting with the next dimension of online-- virtual worlds. Their missions vary-- to seek new life for wavering brands, to expand civilizations (audiences) or even make "first contact
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