MOBILE MARKETING ....what's it all about? Almost every week I get questions about what is mobile marketing...how do you use wireless to promo your product. Is wireless advertising real? by Joyce Schwarz, blogging at www.hollywood2020.blogs.com.
So I decided to provide excerpts and links to my past articles... Enjoy. If you have questions, email me at [email protected]
| ARTICLES: Joyce Schwarz -- excerpts and links to when first published included: |
| Convert Local Search into Mobile Sales by Joyce Schwarz, originally published, imediaconnection.com Click on purple headline or link at end of excerpt to see full article. As paid search in the local market is heating up, select brands are beginning to maximize mobile marketing opportunities for local online ad-spends and promotions. A popular cliché at marketing conferences in the 1990s was "go global and think local, or vice versa."And while international branding is still vital in a worldwide arena, smart interactive marketers are realizing that regional is the future. Geo-targeting, pay-for-call search and even newer interactive business models -- many of which are based on pay-for-performance -- will move stuff off shelves, fill movie theater seats and cash in on "celling" to the on-the-go mobile consumer of today and tomorrow. Here's a look at marketing strategies for how to do just that and how to begin cashing in on the $600 billion regional services marketplace. *Stop the Silos *Look at the trends and stats that will impact mobile in 2007. (Continue article here): Convert Local Search into Mobile Sales |
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