RULES OF THE HOLLYWOOD GAME ARE CHANGING

RULES OF THE HOLLYWOOD GAME ARE CHANGING ....blogged by Joyce Schwarz, Hollywood2020.blogs.com. The rules, strategies and players in the video content marketplace are constantly changing,” commented NATPE’s president and CEO Rick Feldman. “LATV Fest Digital Day will provide direct access to the authorities, thought leaders and successful players representing leading companies from the U.S. and around the world.”

NATPE'S DIGITAL DAY IS SET FOR JULY 25 -- 8:30 to 5 p.m. Highlands in Hollywood and you can still register -- go to www.latvfest.net and click on registration. Use the discount code JCOM07 to get 50 percent off the registration fee. Any questions, email me at [email protected].

Wednesday, July 25 from 8:30 a.m. to 5:00 p.m. at The Highlands at the Hollywood & Highlands Complex

I have to agree with NATPE's Feldman that the rules of the Hollywood game are changing and this summer it seems that it's happening faster than ever before in the area of content meets technology.

In fact, I was just chatting with Victor Harwood, creator of Digital Hollywood about how tech hardware companies like Hewlett Packard HP are forming alliances with content companiews to literally bundle content with their next-gen consumer electronics. See an example here:

HP & Trans World Entertainment Deal -- HP Press Release: HP and Trans World Entertainment Offer Access to ...

Trans World Entertainment, one of the largest specialty music and video retailers in the United States, is the first company to use HP’s DVD manufactured-on-demand service. People can log on to Trans World Entertainment’s f.y.e.com online store (www.fye.com) and place orders, choosing from a variety of titles. The order is then fulfilled by HP’s custom manufacturing facility, where it is processed within hours. Most purchases are fulfilled and mailed within 24 hours, and all orders include a DVD, full color packaging and an environmentally responsible mailing package that is “green” certified.

HP and Trans World Entertainment Corporation today announced an agreement that will give consumers access to a diverse catalog of movie, TV and specialty video content on DVD – titles not readily available today in stores or, in most cases, even online TTo date, there have been nearly 1 million movies and TV episodes created worldwide, yet less than 10 percent have been captured on DVD

SONY CRACKLE.COM RELAUNCH: as noted in a previous Hollywood2020.blogs.com post -Hollywood2020: Sony's CRACKLE.com making some noise & headlines in ...

SONY's Crackle.com is in the headlines this week for repositioning itself as a portal for next-gen content creation and talent development blogged by Joyce