Hollywood2020

FEAST OF LOVE MOVIE PROMOS

Okay, okay so we are suckers for love  -- aren't you? Blogged by Joyce [email protected] -- okay at least the romantic comedy kind of love.

FEAST OF LOVE MOVIE : the movie -- well it's fun...but the promo -- well it's a lot more fun. One note-- this may be one of the only romantic comedy movies that men won't mind being dragged to -- why, well, it has an all-time favorite in it --- NUDITY!!!!!!!!!!!!!!!!!!

Here's what we found over at the Feast Of Love movie website --- alas no nudity though we didn't check every single video or still images-- let us know if you find them-- assume they are in the press kit though.

Feast of Love Official Site 

much of the FEAST OF LOVE movie is set at a coffee shop called, what else-- JITTTERS -- in Portland-- the coffee cup design of the website is kind of fun-- click on the coffee and it will stir up some videos from the film.

TAROT CARDS -- okay so this promo is over-- but you can still deal yourself a winning hand with the Tarot cards on the promo page of the "Feast of Love" movie website.

FEAST OF LOVE movie website promo on ivillage.com and on the movie website promos include a love-o-meter to tell your moods to the world-- don't you want to share??? hmmmmm

another version of the love mood meter...

quite a few promo partners....retailers, tourism and cosmetics & more...for the movie FEAST OF LOVE ...what no coffee company???

NATL. GEO EXPOSES HUMAN RIGHTS VIOLATION VIA SATELLITE

Hail the power of technology blogged by Joyce Schwarz @ www.hollywood2020.blogs.com. According to Reuters and National Geo reports .....Satellite images confirm reports earlier this year of burned villages, forced relocations and other human rights abuses in Myanmar, scientists said on Friday.

Satellite images of human rights violations in Myanmar (formerly called Burma) according to Reuters and National Geo.

Reuters reports, "The American Association for the Advancement of Science said the high-resolution photographs taken by commercial satellites document a growing military presence at 25 sites across eastern Myanmar, matching eyewitness reports.
"We found evidence of 18 villages that essentially disappeared," AAAS researcher Lars Bromley said in an interview.

News reports say that Myanmar, formerly Burma, is suffering its worst unrest since a 1988 rebellion by students and monks.

MONITORING VIA SATELLITE:
How is all of this possible? Turns out that Bromley's group got grant funding from Open Society Institute and MacArthur Foundation to book satellite time over Myanmar and to buy archived images. Then they scroll inch by inch to compare what has been destroyed or if a certain forest still exists etc. Because of cloud cover it's tough to find out what's happening via even those views.

All I can say is hurrah to the power of technology and human ingenuity to do this. What's up with television, radio, cell phones, email, text messaging and Internet from Myanmar (formerly Burma) -- let me find out and get back to you on that js.

BID ON THE TONIGHT SHOW SET --eBAY AUCTION

Yes, you too can own the TONIGHT SHOW set -- yes, it's up for auction on eBAY.com blogged by Joyce Schwarz for www.hollywood2020.blogs.com. Can you imagine how kewl your living room or your home theatre will look with all of this furniture. And check now -- just the thing to up date your multimedia area! PS we checked that Johnny's old desk is now going for $38,000 or so at a recent auction (not on eBay) -- so that's just the desk! As of the time of this blog post -- 12:05 a.m. Sept 25, 2007 -- the bid was $3050.00 -- the auction ends on Oct-04-07 16:00:00 PDT (9 days 15 hours) == SHIPPING IS FREE!!!

EBAY ITEM NUMBER IS: 170151737379 www.ebay.com

Jay Leno's TONIGHT SHOW set is up for auction on eBAY!

The auction will benefit Bailey’s Café
Bailey’s Café is an educational and cultural organization dedicated to building community and intergenerational relationships in Central Brooklyn.  Teacher Stefanie Siegel is the brainchild of the non-profit organization which sponsors an oral history project, workshops on health and nutrition, community service opportunities and a variety of creative projects.  Bailey’s Off the Hook Performers, with the guidance of Creative Director Kymbali Craig, create multimedia presentations portraying the real stories of elders and youth, videos on community issues and compilation CD’s of the groups original lyrics and music.  Through its various initiatives, participants learn about themselves and each other—their commonalities and their differences.  Together they build a stronger, healthier community. www.baileyscafe.org 

WILL ANYONE PAY FOR CONTENT IN THE FUTURE?

WILL ANYONE PAY FOR CONTENT IN THE FUTURE or will it all be ad-supported/sponsored, underwritten and other free to the user models? Blogged by Joyce [email protected].  The Future of Content is changing radically! Two articles that I read today underscore that major changes are happening in the revenue models for content both online and offline. The article in TV WEEK shows the rising recognition by networks and studios of the importance of content anywhere/everywhere. And the article in the trade pub Advanced-television.com talks more about what's happening right now -- a dramatic switch to ad-supported content as the network model for 'monetizing' content online.

Here are the links to the two articles. 

http://www.tvweek.com/news/2007/09/web_video_evolves_in_bid_for_a.php

US networks stream for free excerpted from Advanced-television.com

US television networks believe they have found the business model needed to profit in the digital age – streaming their hit shows over the Internet for free as opposed to selling them to consumers as digital downloads.
This Autumn, the major networks are gearing up to stream unprecedented amounts of programming with embedded advertisements on their own websites and via those of distribution partners. They are embracing streaming video after recent experiments eased concerns that it would cannibalise traditional broadcast audiences and undermine business models.................................................more

Both of them follow the announcement by NBC that they are no longer going to be using iTUNES after their contract expires in December but rather will be launching NBC Direct in October with an advertising revenue model. I've included links to articles on that too. This article shows what'[s happening and clearly calls it a WAR!

NBC, Fox, and the iTunes War
Pronet Advertising, CA - 10 hours ago
While NBC has decided to leave iTunes and strike out on its own, Fox has recently demonstrated that it fully embraces the iTunes business model. ...

More in the future. Wanted you to have a chance to digest these articles and get your input. Lots more here. BUT all of it follows what I have been writing and talking about since 1994 when the MULTIMEDIA: Gateway to the Next Millennium Book was published by Harcourt Brace-- by 2015 the proliferation of content will be totally invasive and persistant. The revenue models could just be all free-- brought to you by sponsors -- not unlike the PBS model that I've admired for decades.

js.

VISION STATEMENT, VISION BOARD -- Featured on Divinecaroline.com

What's a Vision Board? What's a Vision Statement? Find out more on this front page article featuring an interview with author Joyce Schwarz. And be sure to check out the link to the podcast on www.lisa.fm.

Check out this page one article/interview on www.divinecaroline.com with author Joyce Schwarz and don't miss the link to the podcast on www.lisa.fm.

LINK TO DIVINE CAROLINE PAGE ONE INTERVIEW WITH author Joyce Schwarz:

http://www.divinecaroline.com/article/24133/34974

Apocalypto DVD Review by Hollywood2020.blogs.com

Apocalypto is one movie I could not bring myself to see in the theatres...much too violent on the big screen, blogged by Joyce Schwarz, www.hollywood2020.blogs.com.

So when it came out on video I meant to pick it up and finally just rented it at where else-- Hollywood Video. Still I thought the best way to see it was to watch it with the director's comments on it. I'm just wondering what the stats are for people who watch videos with the director's comments on versus those that watch the whole video first and then go back to hear the director's comments?

Gibson no doubt was dedicated to the project. And it was amazingly filled with gore. The costumes were unbelievable, the sets fantastic and the story actually fascinating. But still tough to watch. I found a great review of the DVD and I want to share it with you -- there's no way I can write one better and more detailed than this one. So enjoy --BBC - Movies - review - Apocalypto DVD

DVD Reviews A-Z. Interviews ... Obviously the weapons design was the director's favourite part, ... Apocalypto DVD is released on Monday 11th June 2007. ... www.bbc.co.uk/films/2007/06/04/apocalypto_2007_dvd_review.shtml - 34k - Cached - Similar pages

JOYCE SCHWARZ ARTICLES ON DIGITAL MEDIA & WIRELESS

In the past week, several colleagues have asked for links to my past articles. So here's a list of the past articles that appeared on www.imediaconnection.com which is an industry trade and bible on new media and interactive advertising. 

As many of you know I've been digitizing my other articles and files and will provide links to those in the future.

LINKS TO JOYCE SCHWARZ, JCOM, www.joycecom.com articles, questions email me at [email protected].

Convert Local Search into Mobile Sales As paid search in the local market is heating up, select brands are beginning to maximize mobile marketing opportunities for local online ad-spends and promotions.

Convert Local Search into Mobile Sales (Page 2 of 2) WPP jumps on mobile search

iPhone Seeds Mobile Marketing Growth Apple, which revolutionized the music business with the introduction of its iPod, just may be doing the same thing for the mobile advertising industry. A new media analyst explains.

Search and Banner Ads for Mobile Mktg. Contributor Joyce Schwarz discusses how a Bango/Yahoo! webinar sheds light on mobile search advances.

Search and Banner Ads for Mobile Mktg. (Page 2 of 2) How search works on the mobile platform

Bold New Opportunities in Virtual Worlds (Page 2) Page 2 of 2

Bold New Opportunities in Virtual Worlds Marketers are beginning to recognize the benefit of engagement from these computer-simulated environments.

Alternate Reality Gaming 101 (Page 2) Page 2 of 2

Alternate Reality Gaming 101 Curious about ARGs and how to use them in your campaign? Get the history of, and best uses for, this up-and-coming marketing technique.

Out of Doors, Top of Mind (Page 2) Page 2 of 2 Out of Doors, Top of Mind Video streaming in public spaces is gaining ground, with airlines, soup makers and credit card companies all chasing the on-the-go consumer. Welcome to Videopolis (Part 2) Joyce Schwarz writes about the brave new world where "pro-sumers" control the media. Welcome to Videopolis (Part 1) Joyce Schwarz writes about the brave new world of media ushered in with the PSP. R-U-GAME? Recent conferences have highlighted new opportunities for in-game marketing. A-2-Z Update of Wireless Tech & Terms (2) In part two of a three-part series, Joyce Schwarz defines mobile marketing lexicon from Integrated Messaging to Presence. And the Award Goes to … Technology 77th Oscar Telecasts aimed to connect interactively with on-site and home viewers. A-2-Z Update of Wireless Tech & Terms In part one of a three-part series, Joyce Schwarz provides a lexicon for mobile marketing and commerce. Today: A through G. Beyond the TiVo-lution 2 of 2 Exploring the end of television as we know it, and what lies ahead. (2 of 2) Beyond the TiVo-lution 1 of 2 Exploring the end of television as we know it, and what lies ahead (part one of two). Winning the Battle for the Pocket Five tips for mobile marketing from the Wireless Association's CTIA conference. Found 29 results in Features: Opportunity Rapping at Your Door This author's search for a gift reveals lost opportunity for record retailers. U2 Goes iPod, Continued Where there's opportunity for co-branding and content bundling, there's also potential for disaster (part 2 of 2). U2 Goes iPod New iPod deal underscores marketing value of device co-branding and content bundling (part 1 of 2). Moblogs, Mobots and Marketing DEMOmobile conference highlights new technology and new opportunities for marketers. Wimbledon's Marketing Grand Slam Event sponsors remain low-key, but integrate efforts for maximum value. I C 2Morro 2Day Mobile marketing bootcamp gives marketers first look at "third screen" (first of two parts). A-2-Z Update of Wireless Tech & Terms (3) In the final of a three-part series, Joyce Schwarz defines mobile marketing lexicon from QIX to Zigbee. The Cutting Edge -- iMedia's Best, 2005 During this week between the holidays, we're bringing you some of the best iMedia stories from 2005. Today's focus: what the cutting-edge present and near future will bring. Mobile Video Revolution Our news editor talks to execs from Disney/ABC, AOL and other industry experts about mobile TV and what it means for interactive marketing.

VISION STATEMENT --How to design yours by author Joyce Schwarz

Create Your Ideal Life with a ‘Vision Statement’ as published on www.Divinecaroline.com and written by Lisa.FM

Mission statements were all the rage throughout corporate America in the 1980s.  And vision boards, handmade collages of visual images a person wants to attract to their life, were featured in “The Secret”. Now, the latest tool for helping to create our ideal life is through the use of a “Vision Statement.” “A vision statement is something that will inspire you. It’s what you want to happen,” said Lisa.fm career pal, Joyce Schwarz and founder of Hollywood2020.blogs.com (this blog). “It’s a vivid, idealized description of the outcome that you want. Something that inspires ...  energizes you, and helps you create a mental image of your target.” Unlike mission statements, which originated in corporations, Schwarz says, “vision statements started from the grass roots up, by people who want to create personal power and their own realization.” SEE complete ARTICLE NOW on www.divinecaroline.com >>

3/4 Internet Users Watch 3 hours Online Vid In July

Can you believe it-- nearly 3/4 of the US Internet users watch an average of 3 hours of online video during the month of July according to this Video Matrix report from www.comscore.com blogged by Joyce [email protected].

AND GOOGLE REIGNS SUPREME....(don't forget though that the Google figures include Youtube.com) now owned by Google of course! --- out of a total of 9 billion videos watched online, with Google Sites once again ranking as the top U.S. video property with nearly 2.5 billion videos viewed (27.0 percent share of videos), 2.4 billion of which occurred at YouTube.com. Yahoo! Sites ranked second with 390 million (4.3 percent), followed by Fox Interactive Media with 298 million (3.3 percent)Blogger note -- Fox Interactive would include myspace.com also! and Viacom Digital with 281 million (3.1 percent).

Property                    Unique Viewers         

U.S.

Internet
                                 (000)                  Reach 

Total Internet                  133,646                 74.2%

Google Sites                     67,782                 37.6%

Fox Interactive Media            35,834                 19.9%

Yahoo! Sites                     35,325                 19.6%

Time Warner Network              26,571                 14.8%

Viacom Digital                   22,652                 12.6%

Microsoft Sites                  18,847                 10.5%

Disney Online                    13,907                  7.7%

ESPN                              7,733                  4.3%

MLB.com                           7,671                  4.3%

Photobucket.com LLC               6,684                  3.7%

________________________________________________________________________

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video. Source Video Matrix from Comscore www.comscore.com

Full press release available at: http://www.comscore.com/press/release.asp?press=1678

Other notable findings from July 2007 include: (note the boldface is from Hollywood2020 -- we thought these were the most signifcant factors!)

·       Online viewers watched an average of more than three hours of online video during the month (181 minutes).

·       The average online video duration was 2.7 minutes.

·       Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.

·       More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.

·       The average online video viewer consumed 68 videos, or more than two per day

COMMENTS -- My quick comments as a new media analyst and author with my JCOM (www.joycecom.com) hat on are

A) MLB.com -- bodes well for the NFL who made headlines on USA TODAY last week saying they want to drive all traffic for NFL video to their own website.

B) Photobucket.com -- now in the top 10 -- wow I used to think of them just as a digital (still photo) site.

OTHER TV NETWORK SITES? 

So what's up with the other network sites --NBC, ABC etc? I put in a call to Andrew Lipsman,Senior Analyst,comScore, Inc who said that most of the other networks were in the top 20. He expects them to rise fast as we head into the fall TV Season.

Andrew and I talked about such shows as Nick's new ICarly -- which has a website that plays off of the TV show www.icarly.com and I also mentioned the Saturday Tween shows

that are simultaneously sending viewers to the website and asking for videos and registration etc to literally be part of the show.

As you know I previously blogged about NBC's Ivillage TV show out of Universal Studios in Florida which seems to have the most interaction I've seen for a daytime show online. And the rise of Larry King's King Cam and other interactive features. ABC's "I Caught" is another show that is based totally on web videos. Amazing stuff! Funny that Dancing with the Stars and others have not encouraged viewer videos etc?

We'll see what this fall season has to offer. I've already watched Showtime's previews of Californication on Netflix -- and that was a trip in itself. js.   

TECHNOLOGY GOES GREEN --MEANING ECO & SUSTAINABILITY -- NOT ENVY!

Tech companies have often been referred to as green before -- but usuall it's green with envy at what their competitors are doing, blogged by Joyce Schwarz, Hollywood2020.blogs.com, author & analyst, emerging tech. But this time -- the green refers to ecology and sustainability.

REGISTER FOR GREEN CONFERENCE FOR FREE !

That's why it will be fascinating to watch The Green Technology World Conference (Sept 11 & 12 at the LA Convention Center) being organized by TMC and as a complement to TMC's IT EXPO WEST now in progress. The event bills itself as the premier event educating about technologies, essential issues and trends that enable companies to operate more efficiently. You can register for this conference for FREE -- that's right the whole conference-- absolutely brilliant idea! Here is the link: Register today and join us tomorrow!
http://www.tmcnet.com/green/green-technology-world-conference/07/registration.aspx

The Green Technology World™ Web site educates readers about technologies, essential issues, and trends that enable companies to operate more efficiently, thereby creating a positive impact on both their businesses and the environment.

EMERALD & CLOVER SPONSORS -- I have to give some props to TMC's sponsorship team for naming their VIP level suppoerters with these clever titles: Emerald, Jade & Clover are the titles instead of the usual Platinum, Gold, Silver etc.

KEYNOTE: Hollywood2020.blogs.com got contacted by the PR firm for Tandberg Americas and we've asked for a transcript of the opening keynote address. Meanwhile here's some info on what's expected:

TANDBERG’S Rick Snyder to Keynote

Tuesday, September 11, 2007, 9:30 a.m. Pacific Time Zone

TANDBERG’s AmericasPresident, Rick Snyder is expected to outline a workable plan and steps firms can take to reduce their carbon footprint. During his talk he will cover:

*Visual telecommuting programs

*Best practices --replacing unnecessary travel

*Jumpstarting an environmental action plan.

As noted, we hope to get a transcript of Snyder's speech. Meanwhile, you may like to check out this link to Tandberg's online 'green manifesto' from their corportate headquarters:

TANDBERG See: green - TANDBERG Manifesto

This 'green' activity however, only marginally contributes to dealing with the ... If you agree with TANDBERG, share this manifesto with your colleagues and ... www.seegreennow.com/TandbergManifesto.aspx - 8k - Cached -