Can you believe it-- nearly 3/4 of the US Internet users watch an average of 3 hours of online video during the month of July according to this Video Matrix report from www.comscore.com blogged by Joyce [email protected].
AND GOOGLE REIGNS SUPREME....(don't forget though that the Google figures include Youtube.com) now owned by Google of course! --- out of a total of 9 billion videos watched online, with Google Sites once again ranking as the top U.S. video property with nearly 2.5 billion videos viewed (27.0 percent share of videos), 2.4 billion of which occurred at YouTube.com. Yahoo! Sites ranked second with 390 million (4.3 percent), followed by Fox Interactive Media with 298 million (3.3 percent)Blogger note -- Fox Interactive would include myspace.com also! and Viacom Digital with 281 million (3.1 percent).
Property Unique Viewers
U.S.
Internet
(000) Reach
Total Internet 133,646 74.2%
Google Sites 67,782 37.6%
Fox Interactive Media 35,834 19.9%
Yahoo! Sites 35,325 19.6%
Time Warner Network 26,571 14.8%
Viacom Digital 22,652 12.6%
Microsoft Sites 18,847 10.5%
Disney Online 13,907 7.7%
ESPN 7,733 4.3%
MLB.com 7,671 4.3%
Photobucket.com LLC 6,684 3.7%
________________________________________________________________________
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. Source Video Matrix from Comscore www.comscore.com
Full press release available at: http://www.comscore.com/press/release.asp?press=1678
Other notable findings from July 2007 include: (note the boldface is from Hollywood2020 -- we thought these were the most signifcant factors!)
· Online viewers watched an average of more than three hours of online video during the month (181 minutes).
· The average online video duration was 2.7 minutes.
· Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.
· More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.
· The average online video viewer consumed 68 videos, or more than two per day
COMMENTS -- My quick comments as a new media analyst and author with my JCOM (www.joycecom.com) hat on are
A) MLB.com -- bodes well for the NFL who made headlines on USA TODAY last week saying they want to drive all traffic for NFL video to their own website.
B) Photobucket.com -- now in the top 10 -- wow I used to think of them just as a digital (still photo) site.
OTHER TV NETWORK SITES?
So what's up with the other network sites --NBC, ABC etc? I put in a call to Andrew Lipsman,Senior Analyst,comScore, Inc who said that most of the other networks were in the top 20. He expects them to rise fast as we head into the fall TV Season.
Andrew and I talked about such shows as Nick's new ICarly -- which has a website that plays off of the TV show www.icarly.com and I also mentioned the Saturday Tween shows
that are simultaneously sending viewers to the website and asking for videos and registration etc to literally be part of the show.
As you know I previously blogged about NBC's Ivillage TV show out of Universal Studios in Florida which seems to have the most interaction I've seen for a daytime show online. And the rise of Larry King's King Cam and other interactive features. ABC's "I Caught" is another show that is based totally on web videos. Amazing stuff! Funny that Dancing with the Stars and others have not encouraged viewer videos etc?
We'll see what this fall season has to offer. I've already watched Showtime's previews of Californication on Netflix -- and that was a trip in itself. js.
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