JOYCE SCHWARZ ARTICLES ON DIGITAL MEDIA & WIRELESS

In the past week, several colleagues have asked for links to my past articles. So here's a list of the past articles that appeared on www.imediaconnection.com which is an industry trade and bible on new media and interactive advertising. 

As many of you know I've been digitizing my other articles and files and will provide links to those in the future.

LINKS TO JOYCE SCHWARZ, JCOM, www.joycecom.com articles, questions email me at [email protected].

Convert Local Search into Mobile Sales As paid search in the local market is heating up, select brands are beginning to maximize mobile marketing opportunities for local online ad-spends and promotions.

Convert Local Search into Mobile Sales (Page 2 of 2) WPP jumps on mobile search

iPhone Seeds Mobile Marketing Growth Apple, which revolutionized the music business with the introduction of its iPod, just may be doing the same thing for the mobile advertising industry. A new media analyst explains.

Search and Banner Ads for Mobile Mktg. Contributor Joyce Schwarz discusses how a Bango/Yahoo! webinar sheds light on mobile search advances.

Search and Banner Ads for Mobile Mktg. (Page 2 of 2) How search works on the mobile platform

Bold New Opportunities in Virtual Worlds (Page 2) Page 2 of 2

Bold New Opportunities in Virtual Worlds Marketers are beginning to recognize the benefit of engagement from these computer-simulated environments.

Alternate Reality Gaming 101 (Page 2) Page 2 of 2

Alternate Reality Gaming 101 Curious about ARGs and how to use them in your campaign? Get the history of, and best uses for, this up-and-coming marketing technique.

Out of Doors, Top of Mind (Page 2) Page 2 of 2 Out of Doors, Top of Mind Video streaming in public spaces is gaining ground, with airlines, soup makers and credit card companies all chasing the on-the-go consumer. Welcome to Videopolis (Part 2) Joyce Schwarz writes about the brave new world where "pro-sumers" control the media. Welcome to Videopolis (Part 1) Joyce Schwarz writes about the brave new world of media ushered in with the PSP. R-U-GAME? Recent conferences have highlighted new opportunities for in-game marketing. A-2-Z Update of Wireless Tech & Terms (2) In part two of a three-part series, Joyce Schwarz defines mobile marketing lexicon from Integrated Messaging to Presence. And the Award Goes to … Technology 77th Oscar Telecasts aimed to connect interactively with on-site and home viewers. A-2-Z Update of Wireless Tech & Terms In part one of a three-part series, Joyce Schwarz provides a lexicon for mobile marketing and commerce. Today: A through G. Beyond the TiVo-lution 2 of 2 Exploring the end of television as we know it, and what lies ahead. (2 of 2) Beyond the TiVo-lution 1 of 2 Exploring the end of television as we know it, and what lies ahead (part one of two). Winning the Battle for the Pocket Five tips for mobile marketing from the Wireless Association's CTIA conference. Found 29 results in Features: Opportunity Rapping at Your Door This author's search for a gift reveals lost opportunity for record retailers. U2 Goes iPod, Continued Where there's opportunity for co-branding and content bundling, there's also potential for disaster (part 2 of 2). U2 Goes iPod New iPod deal underscores marketing value of device co-branding and content bundling (part 1 of 2). Moblogs, Mobots and Marketing DEMOmobile conference highlights new technology and new opportunities for marketers. Wimbledon's Marketing Grand Slam Event sponsors remain low-key, but integrate efforts for maximum value. I C 2Morro 2Day Mobile marketing bootcamp gives marketers first look at "third screen" (first of two parts). A-2-Z Update of Wireless Tech & Terms (3) In the final of a three-part series, Joyce Schwarz defines mobile marketing lexicon from QIX to Zigbee. The Cutting Edge -- iMedia's Best, 2005 During this week between the holidays, we're bringing you some of the best iMedia stories from 2005. Today's focus: what the cutting-edge present and near future will bring. Mobile Video Revolution Our news editor talks to execs from Disney/ABC, AOL and other industry experts about mobile TV and what it means for interactive marketing.