MAKE YOUR OWN BARBIE AS SEEN ON REGIS & KELLY

OKAY, GOOD NEWS WE FOUND THE STORY AND PIX ABOUT THE MAKE YOUR OWN BARBIE that Kelly Ripa was talking about this morning on Regis & Kelly...you can only do it in the FAO SCHWARZ store in NYC but here's the info for your holiday trip to the big apple! 1500 square foot interactive retail experience....real toy factory!

In this photo provided by Mattel, Veronica Kelly, 7, left, and Sophie Smith-Brody, 8, look on as their customized Barbie dolls pose on a fashion runway at the new Styled By Me Barbie shop at FAO Schwarz in New York, Tuesday, June 26, 2007. Girls can customize Barbie dolls using computers and then watch their selections on the runway. (AP Photo/Mattel, Diane Bondareff)

Here's the scoop courtesy of the press release about the 'make your own Barbie' program that started in June, 2007 (how did we ever miss it before?) ....“styled by me™ Barbie® doll,” a 1,500-square-foot, one-of-a-kind retail experience at the retailer’s legendary Fifth Avenue flagship store, where girls can customize their own Barbie® doll. Aspiring fashionistas can now join the exclusive list of more than 60 celebrated designers who have dressed Barbie® doll, including Anna Sui, Badgley Mischka and Diane von Furstenberg"

CHOOSE FROM 7 Barbie Dolls and friends and a closet full of clothes!Girls (and boys-- we added that --because as Kelly Ripa said her son loved doing the activity) can choose from among seven Barbie® dolls and friends featuring different skin tones and hair colors and styles, as well as from a “closet full” of runway and real world-inspired fashions and accessories to create highly-personalized Barbie® dolls.

Average price $65 --- but you don't have to buy it! After styling out their Barbie® dolls, girls can debut their newly styled doll in a mini “fashion show,” in which each customized Barbie® doll will appear from behind a screen, “walk” down the miniature working runway and, ultimately, strike a pose for her audience. Like any premier fashion show, two large screens on both sides of the runway announce each girl’s newly styled Barbie® doll using fun animations and music. styled by me™ Barbie®” dolls will be available for an average retail price starting at $65.

"Barbie has always been on the forefront of reflecting cultural and fashion trends, and today we combine fashion and technology for the first experience of its kind for girls," said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel. "With styled by me we've created an unparalleled retail experience based on the rich fashion heritage of the Barbie brand and the personalization and customization that today's girls love."

"For nearly 150 years, FAO Schwarz has has provided families with memorable, enchanting shopping experiences, and we're thrilled to open the styled by me Barbie boutique, designed specifically for today's generation of girls," said Ed Schmults, Chief Executive Officer, FAO Schwarz. "styled by me is the ultimate celebration of our long-standing relationship with Mattel and Barbie and a prime example of our joint commitment to bring fresh, new ways to bring children's dreams to life."

Comments

[Barbie Games]

Cool barbie!!! I loved.