Psychographics vs demographics...all part of the quest for the behavioral targeting (BT) crowd....seriously though what's the difference blogged by Joyce Schwarz @
www.hollywood2020.blogs.com.
click on jpeg to read the latest about Silver Surfers....
psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions).
Versus:
demographic variables (such as age and gender),
behavioral variables (such as usage rate or loyalty).
Read all about psychographics vs demographics at claritas.com which is one of the gurus of gathering this data:
Psychographics - Consumer Psychographics, Demographics ...
| Psychographics. Consumer Psychographics. Demographics Psychographics. Segmentation Psychographics Research Data From Claritas. Target your specific market ... www.claritas.com/claritas/psychographics.jsp - 31k - |
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