What's the future of dynamic content? How do you monetize it? by Joyce Schwarz, hollywood2020.blogs.com....tonight my pals talked about monetizing widgets -- and the real topic that got to me was "how to monetize dynamic content" most widgets are STATIC -- meaning they stay the same--
sure the time may change on the digital clock widget but -- not much else...so how do you change the content dynamically and monetize it? Even better, how do you tie it in with behavior advertising or match-make it to your content.. I don't have the answers but I went surfing and found this stuff-- let me know your opinion:
Ad Industry Roundup: eMarketer; Heinz; Digital Chocolate ... paidContent.org, CA - Clearspring Forms Widget Ad Network: As widgets become a more common fixture for online media, widget syndicator Clearspring has decided this is the right ... |
The Promise of Social Network Advertising eMarketer, NY - ... display ads, widgets and more. “But if social network marketing delivers on its promise of peer recommendations the flow of advertising dollars will ... |
New service will insert ads into Web widgets Computerworld, MA - ... of widgets -- 34% growth in the past two months according to research firm ComScore -- creates a "really powerful advertising communications platform," ... |
 DirectNews |
Widget ad network announced DirectNews, UK - According to the company, one of the benefits of using widgets as an advertising platform is tha Widget syndicator Clearspring launches ad network t unlike banner ads, consumers can grab and post them around ...Reuters - The PointRoll ads, called SnaggableAds, can incorporate advertising from any of its 1500 clients alongside widgets such as games, animated cartoons, audio, ... |
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