More thank 150 people turned out for my panel at CES/Digital Hollywood, www.digitalhollywood.com blogged by Joyce Schwarz, JCOM, www.joycecom.com. In the opening part of my presentation as moderator, I listed 5 trends to thrive/not just survive in the NEW HOLLYWOOD in 2008.
Click on thumbnail to see VIP panelists on Digital Hollywood panel on Widgets/next gen advertising & social media. "The Next Generation in Mobile & Broadband Platforms: Social Networks, Widgets, Search Information , Advertising & Personalization!" Photo by Joyce Chow.
Joyce Schwarz 5 Trends to Thrive/Not Just Survive in 2008 & beyond in the new Hollywood.....
Here's a brief recap of those trends. Watch for more details and screengrabs in a blog post later this week.
1)FRUITION OF 'CUSTOM-TAINMENT" --- customizing entertainment, info-tainment and edu-tainment 24/7/365 anytime/anyplace. Personalized content and customized cross-platform. Examples include: United-- first airline to tout iPod integration with their IFE system...Nero signs agreement with TIVO -- TIVO on the PC....Autonet Mobile Introduces New Consumer Internet Content Storage...Comcast--Fancast.com entertainment access across TV, online, DVD or theatres.
2) YOU AS THE STAR, YOU'RE IN THE PIX, AD, GAME...finally, you're the star-- not just yuor video on Youtube.com or your tunes on your Myspace page..you're in the pix-- with your avata and/or your "real' scanned image. Examples: Zcam, 3DV Systems, Virtual Heroes, Primesense.com, Organic Motion, BigStage.com.
3) Gesture Computing/control/signage..moving in on augmented reality -- examples include: GestureTek, Gesture Xtreme, Airpoint-hand-tracking unit, Groundspeak's Wheigo.cvom and Garmin GPS, beyond geocaching, beyond waymarking, Did you know geocaches have grown from 75 to 490, 000?
4) Text Messaging 2.0, text marketing & presence...rise of the mobile as controller/mobile as remote/mobile as coupon, mobile as credit card. Examples: Barcast-- public signage with text-messaging on a bar network, Ping Mobile & Cox mobile coupon campaign, AOL Buddy, AIM Mobile and AOL my pages for mobile. Blue sky ideas-- blogscroll -- text highlights from blogs, movie reviews, etc -- scroll across mobile/handhelds, Twitter with pix, virtual 3M notes & more .
5) Social media embedded into content, not vice/.versa. Until now we've seen content embedded into social media ie widgets for Myspace.com, widgets for Facebook etc. I see the rise of Social media embedded into content -- Facebook voting app at end of movie (vote with mobile/results on facebook real-time). Linked In-- contact info/bio/zip code into regional biz mags online or at trade show booths-- like CES -- who do you know at that company...OR social media AS CONTENT -- aggregate widgets of programming -- create your own EPG (electronic program guide) create your own portal, design your own Fancast.com pages.
For more information on Joyce Schwarz trends and /or copies of her presentation or info on her panelists at CES --email her at [email protected] or [email protected] or call her directly at 310-822-3119. See more info on Joyce's services at www.joycecopm.com or on her linkedin.com profile. js.
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