Every year I predict 5 trends that content and marketing execs can refer to in order to THRIVE not just SURVIVE the coming 12 months blogged by joyce Schwarz, JCOM, www.joycecom.com @ www.hollywood2020.blogs.com.
And some of the time I even have to remind myself to refer back to this list to see what is hot or not or how my trends are holding up. So this is a beginning of second quarter update for you. The past day I've spent time looking at the hottest new phenom online -- THE LOST RING (www.findthelostring.com) -- an alternate reality game that is grabbing headlines on mainstream media and at the same time managing to fascinate the digerati and next-gen game creation community.
Not surprisingly, what I found by scanning my own list is that THE LOST RING is a superb example of Trend #5 -- social media embedded into content. Later today, I'll be doing a New York Times interview about THE LOST RING with their new advertising reporter so I don't want to steal that thunder, but I'll get back to you with more of my thoughts later.
Meanwhile, scan my trends and then check out www.findthelostring.com. I'll provide some other media links and later even a LOST RING 101 outline for both content creators and marketers who'd like to piggyback on the campaign -- yes, you could still do that. You may remember the earlier story I did about piggybacking onto other Olympic and Wimbledon campaigns. Here's the link to that story-- appropriately 4 years ago for the last Olympics-- my how time flies
iMedia Connection: Gold Medal Piggybacking at Home
www.imediaconnection.com/content/4079.asp - 18k -
Scroll down to see Joyce Schwarz 5 trends for 2008 as presented at Digital Hollywood, CES, January, 2008. For more info email me at [email protected].
Five Trends To Thrive In the New Hollywood in 2008 & Beyond from new media guru/author Joyce Schwarz
More thank 150 people turned out for my panel at CES/Digital Hollywood, www.digitalhollywood.com blogged by Joyce Schwarz, JCOM, www.joycecom.com. In the opening part of my presentation as moderator, I listed 5 trends to thrive/not just survive in the NEW HOLLYWOOD in 2008.
Click on thumbnail to see VIP panelists on Digital Hollywood panel on Widgets/next gen advertising & social media. "The Next Generation in Mobile & Broadband Platforms: Social Networks, Widgets, Search Information , Advertising & Personalization!" Photo by Joyce Chow.
Joyce Schwarz 5 Trends to Thrive/Not Just Survive in 2008 & beyond in the new Hollywood.....
Here's a brief recap of those trends. Watch for more details and screengrabs in a blog post later this week.
1)FRUITION OF 'CUSTOM-TAINMENT" --- customizing entertainment, info-tainment and edu-tainment 24/7/365 anytime/anyplace. Personalized content and customized cross-platform. Examples include: United-- first airline to tout iPod integration with their IFE system...Nero signs agreement with TIVO -- TIVO on the PC....Autonet Mobile Introduces New Consumer Internet Content Storage...Comcast--Fancast.com entertainment access across TV, online, DVD or theatres.
2) YOU AS THE STAR, YOU'RE IN THE PIX, AD, GAME...finally, you're the star-- not just yuor video on Youtube.com or your tunes on your Myspace page..you're in the pix-- with your avata and/or your "real' scanned image. Examples: Zcam, 3DV Systems, Virtual Heroes, Primesense.com, Organic Motion, BigStage.com.
3) Gesture Computing/control/signage..moving in on augmented reality -- examples include: GestureTek, Gesture Xtreme, Airpoint-hand-tracking unit, Groundspeak's Wheigo.cvom and Garmin GPS, beyond geocaching, beyond waymarking, Did you know geocaches have grown from 75 to 490, 000?
4) Text Messaging 2.0, text marketing & presence...rise of the mobile as controller/mobile as remote/mobile as coupon, mobile as credit card. Examples: Barcast-- public signage with text-messaging on a bar network, Ping Mobile & Cox mobile coupon campaign, AOL Buddy, AIM Mobile and AOL my pages for mobile. Blue sky ideas-- blogscroll -- text highlights from blogs, movie reviews, etc -- scroll across mobile/handhelds, Twitter with pix, virtual 3M notes & more .
5) Social media embedded into content, not vice/.versa. Until now we've seen content embedded into social media ie widgets for Myspace.com, widgets for Facebook etc. I see the rise of Social media embedded into content -- Facebook voting app at end of movie (vote with mobile/results on facebook real-time). Linked In-- contact info/bio/zip code into regional biz mags online or at trade show booths-- like CES -- who do you know at that company...OR social media AS CONTENT -- aggregate widgets of programming -- create your own EPG (electronic program guide) create your own portal, design your own Fancast.com pages.
For more information on Joyce Schwarz trends and /or copies of her presentation or info on her panelists at CES --email her at [email protected] or [email protected] or call her directly at 310-822-3119. See more info on Joyce's services at www.joycecom.com
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