WANT TO BE PART OF THE WIDGET ECONOMY --
show up at Joyce Schwarz panel at Digital Hollywood
Thurs, May 8 at 2 pm and you'll discover:
*How widgets help you to monetize content!
*What's new with advertising on and with widgets!
*What is the value of a WIDGET according to the new Doubleclick widget calculator --Joyce will get you the link during the panel!
*What's going around with mobile widgets?
*One way to resolve widget copyright issues ?
*Are widgets safe-- or are they security threats?
Digital Hollywood
Thursday, May 8th
2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Now there is a new expression, The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here!
Jeff Nolan, Vice President of Software-as-a-Service, NewsGator
Steve Tomlin, CEO and Founder, Chumby
Alex Bard, President & CEO, Goowy Media
Gary Baker, founder and CEO, ClipBlast!
Jennifer Cooper, co-founder and CEO, MixerCast, Inc
Michael Dever, co-founder and Chief Energy Officer, YouChoose.net
Ken Willner, Vice President, Market Development, Zumobi
Joyce Schwarz, JCOM new company and product launches for emedia entertainment, partnerships & alliances & new biz, www.joycecom.com, author & emerging media expert since 1990!
Joyce Schwarz, JCOM Emerging Entertainment Marketing: Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T.
She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colulumnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more.
She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.
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