Hollywood2020

BACON & EGGS & MORE -- BLOGGING TWITTER HANDBOOK Pre-release launch broadcast & party

Warren Whitlock on Bacon & Eggs....Blogging the Twitter Handbook pre-release launch party and twitcast live. Warren Whitlock telling story of BACON AND EGGS -- Edward Bernays said to be founder of modern PR how Pork Producers promo'd Bacon & Eggs. Now getting questions on good breakfast. "I know what it takes to make a good breakfast -- he(Warren) says he knows because he's been eating breakfast for more than 50 years".

Warren Whitlock says wore thing than not being liked is not being noticed!

Warren Whitlock says that worse thing than not being liked is "not being noticed!" Warren is the co-author of the TWITTER HANDBOOK

He adds, "Somewhere there must be someone who thinks iPhone sucks!" .

Coach Deb says Apple came out with something that was revolutionary and new . Whole aspect that they were first to come out with touch-technology in a phone -- almost like personal computer. Great tool!

WHAT IS YOUR TWITTER BRAND? Joyce Schwarz reveals her opinion!

What is your brand for Twitter-- Deb says you have to have brand and more new followers will be attracted. For example you can find me at www.twitter.com/joycecom and also you can find my book tweets at www.twitter.com/visionboard and www.twitter.com/joyceschwarz is just parked for the future. So one twitter name for business, one twitter name for current project book THE VISION BOARD and parked is my own peronal name of course !

UPDATE SEPTEMBER 10, 2008 --podcast conversation with Coach Deb about the Twitter Handbook and their upcoming book "Twitter Revolution" here is the link.

Whitlock says that good to think in those terms of branding! Do not go out and change your name to your key words and load every post to key words and affiliates. However all those things are things you want to do somewhat. "All of us do not live in reality but perception of reality. It is okay to define who you are and who you want to be! "

TWITTER HANDBOOK REVIEW:

Got an early peek at the TWITTER HANDBOOK -- love the cover this is the one I voted for -- perfect for merchandising spin-offs. Great starting point for learning about Twitter as an example of the future of ubiquitous presence systems! Essential reading for branding in the age of social media.

Don't forget though to tie in Twitter with other cross-platform communications!  Joyce Schwarz, JCOM, www.joycecom.com, author CUTTING THE CORD: Tech TV's Guide to Going Wireless, 400 pages Pearson Publishing and emerging media new product and company launch strategist.

Schwarz has launched 75 venture funded firms since 1990 and more than 100 products for entrepreneurs and such major clients as Revlon, Sheraton Hotels, Disney, Philips Electronics, AOL & more . 

See my twitter profile at www.twitter.com/joycecom for the shorter word version!

"Focus on being "more of you" Be more authentic be more of YOU! hmm totally agree and share that in my upcoming book "The Vision Board" Unlock the Secret to An Extraordinary Life http://www.ihaveavision.org .

If you want more info in general about wireless-- I wrote the TECH TV BOOK GUIDE TO GOING WIRELESS, 400 pages, Pearson Publishing, 2001 -- have eversions available as freebies for friends at least 1 chapter free! email me at [email protected].   

Sponsorship Beyond the Dotconomy - Cashing in on the Internet & Beyond. Joyce A. Schwarz, President, JCOM

Opportunity doesn't knock anymore, it clicks or texts to you now. Everywhere I go people want to know how to cash in on the Internet and what's beyond --including mobile, interactive television, social networking, viral video & more. Originally developed back in 1996 as "sponsorship for the Dotconomy--I've updated these commandments here but welcome more input from my colleagues and sponsors themselves.

As you may know, Joyce Schwarz has raised more than $200 million of sponsorship and funding for clients. Schwarz works on a monthly retainer and in most cases specializes in advising event producers and non-profits on how to raise the sponsorship themselves! For more info contact her at [email protected].

First thing I tell them is you have to know how to use the Internet, mobile devices, broadband and the opps for interactive television and satellite and HD radio along with the traditional print & electronic dissemination methods.

Many of you have asked me to explain the rules of working with dot coms either as sponsors on dot com sites or with dot coms who sponsor your events or programs on your websites. So I've developed a list of Ten commandments for Sponsorship in the Dot Com era. Kind of the Dao of Dot Com Sponsorship.

Here they are:

The Dao of Dot Com Sponsorship-Or the Ten Commandments of New Sponsorships....

#1 Worship no false gods. Know the background of the dot com your dealing with. Research their management. Find and meet other sponsors or advertisers who have dealt with them before. How to research the company? Check them and their execs out on such trusted sources as Linkedin.com, or Hoovers.com or even go to wikepedia.org to see what the people saying about the firm. Also do a search engine inquiry to see what or who is new at their company.

Even better get yourself a consultant who has dealt with the company before. The last thing you want is to invest time to say nothing about hopes and dreams with partner that is NOT around next year.

#2 Do not take thy name in vain. Honor thyself and thy dot com relationship. Dot coms are often hot one day and dead cold the next. They want splash and splendor. Make sure you're not just road kill on the way to their IPO or next acquisition or exit strategy.

At the same time just because the Internet company or mobile service or social network you're dealing with is new doesn't mean it's a fly by night operation.

Remember Amazon.com was new once too! A good sponsorship works together to preseve your good brand name and build their brand. It's a something for something proposition.

#3 Keep a sabbath day. Make holy thy deadlines. Keep your word and make sure they keep theirs. Make a timeline and make sure that both you and the partner keep to the deadlines on the sponsorship project. Tech companies often work 24/7/365 you work long hours too. If both of you keep your deadlines and the checks coming in on time then you'll reach your goals. Be sure to have some fun along the way.

#4 Honor thy parents. Make sure you are dealing with the dealmakers from the beginning to get the sponsorship off on the right start. Don't put a junior person in to start a big sponsorship without support. You and they report to many masters.

Make sure the right cooks are in charge on both sides of the sponsorship program. And get some adult supervision. Remember gray hairs and peach fuzz do mix. Don't trust an intern's intern on either side to do a job that needs experience.

Don't underestimate someone younger than you either, remember you were smart when you were young. Don't underestimate someone older than you either, gray hairs do understand the opportunities the Internet holds too.

#5 Thou shalt not kill the deal. By killing the deal I don't mean canceling or walking away from a bad deal. I do mean wanting to do it your way, or the way it's always been done. Be open to new ideas, romance each other with your wisdom and your bottomline results. Don't get hung up on technobabble trying to one-up each other with your knowledge about the Internet or some fancy new social networking or presence or locatio based system or how Sponsorships SHOULD be done. We're all inventing the post-dotconomy together.

#6 Thou shalt not commit deal-adultery. To tech companies there IS competition, in your world you may feel that the arts all compliment other non-profits or interest in NASCAR leads to interest in Motocross but many tech companies are quite proprietary especially if they are donating in-kind or products toyou. Don't double deal with their competitors. Don't promise the sponsor one thing and deliver another. Word travels fast on the Internet and off.

#7 Thou shalt not steal credit from the partner nor the partner from you! Billing is golden --Hollywood knows that reputation matters.A bad deal has a bad smell forever. Agree on credit from the beginning. If necessary sign NDAs or non-competes but be upfront about it and don't hesitate because that person is a VIP and you're not or they are OLD Hollywood or BIG TIME Silicon Valley and you're just a start-up or you're a small nonprofit or solo entrepreneur. We are talking R-E-S-P-E-C-T here!

#8 Thou shalt not bear false witness nor shall the dot com. Make sure what is said in writing is right. Negotiate the best deal possible. Deliver what is agreed upon. Document every step in writing. Don't depend on a series of emails and phone calls on the run to negotiate a deal.

#9 Honor high tech - but remember high touch! . Online needs offline and offline needs online-it's a great duo. Make sure the high tech stuff is easy to use and make sure the offline stuff is promoted online or via text-messaging or in public spaces -- across all platforms but maybe most importantly in REAL LIFE not just on a reel.

#10 Break all the rules of the past. And, Invent something NEW.... Ask your partners not just what they can do for you but explain what you will do for them too.

Joyce Schwarz is a new media marketing expert, product and company launch guru and heads JCOM, www.joycecom.com, corporate positioning, new product launches. She is a respected speaker and book author and enjoys being booked to give paid workshops, seminars and presentations on the future of marketing.

Schwarz is probably best known for the launch of the MISSING KIDS ON THE MILK CARTON CAMPAIGN and her campaigns for 75 venture funded emerging entertainment firms beginning with emusic.com She has been introducing new products for the past 25 years for major firms such as REVLON, SHERATON, AMERICAN AIRLINES, BRITISH AIRWAYS, DISNEY and numerous high tech firms, venture capital companies and more. You can reach her directly at 310-822-3119 or via email at [email protected]

HOLLYWOOD2020 LOOKS BACK AT SIGGAPH 07

Just back from Siggraph conference at LA Convention center and looking back at my Siggraph coverage from 2007...by Joyce Schwarz, editor, Hollywood2020.net. Hope you enjoy this recap!

NO TEA & SYMPATHY FOR ARTIST CAITLIN BERRIGAN -- JUST VIRAL CONFECTIONS & CONVICTIONS

On location at Siggraph 07...San Diego......Forget the Tea & Sympathy, this afternoon I sampled a delicious 'chocolate' viral confection with artist Caitlin Berrigan @ Siggraph's emerging tech art installation area blogged by Joyce [email protected].

Berrigan's 'viral confections' are an amazingly sweet way of reaching out to the community in an activist role to help understand the challenges of Hepatitis C.

Nope that's not this blogger but I did sit down and chat with Caitlin Berrigan and had a fascinating experience checking out her sweet 'viral confections' chocolate truffles that promo community interaction and information on Hepatitis C.

Hard to explain but delightfuly soft sell-- the Chocolate Truffles that artist Caitlin Berrigan cooked up are a fasinating way of communicating a cause -- in this case Hepatitis C.

More later -- they are closing the press room so I'll have to finish this later-- but hopefully I've teased you a bit on this. Go to www.membrana.us for more info.

Posted by Joyce Schwarz on August 08, 2007 at 05:03 PM | Permalink | Comments (0) | TrackBack (0)

SIGGRAPH BALANCING IN THE "UNCANNY VALLEY" BETWEEN REAL & REEL!

UNCANNY VALLEY = Wikipedia defines the term "Uncanny Valley" as -- " area of repulsive response aroused by a robot with appearance and motion between a "barely-human" and "fully human" entity is called the Uncanny Valley. The name captures the idea that a robot which is "almost human" will seem overly "strange" to a human being and thus will fail to evoke the empathetic response required for productive human-robot interaction." Blogged by Joyce Schwarz @www.hollywood2020.blogs.com on location in San Diego at Siggraph 07.

SIGGRAPH 07 Confab is teeter-tottering between it's own 'uncanny valley' covering ground  that I have long termed the quest between real versus the reel. Nowhere is this more apparent than in the Siggraph Exhibit spaces this year. That's why I call it by a different name -- see the mini-headline below!

MOTION CAPTURE CITY --- The SIGGRAPH exhibit area almost evenly divided by major displays that focus on eye tracking, real-time face modeling and 3D Printers. In between are displays of motion capture at various stages of evolvement -- from custom-made suits and 'sleeves' to motion capture without the markers or suits. Do a search on Google News and you'll see 34 stories on Motion Capture at Siggraph -- written in the past week alone. RealViz, VICON, EA, Animazoo, Image Metrics, Icarus, Phasespace & more. If it's all too much for the 'real' you -- then head upstairs to the Emerging Tech area and have a kewl one!

IN THE EMERGING TECH AREA -- you can 'taste' virtual beer:

www.livescience.com (thanks to this site for the pix and see their more complete article on the Virtual Beer!

The virtual glass of beer was unveiled by a team from the Commonwealth Scientific and Industrial Research Organization in Australia at SIGGRAPH 2007, the world’s largest computer graphics conference, in San Diego, to showcase their innovative special effects software.

Posted by Joyce Schwarz on August 08, 2007 at 04:44 PM | Permalink | Comments (0) | TrackBack (0)

August 06, 2007

Emerging Entertainment Analyst Joyce Schwarz Previews UNRAVEL --SIGGRAPH FASHION SHOW 07

SIGGRAPH --WHERE GRAPHICS, ART, TECHNOLOGY, GAMES, FASHION & MORE MEET...cross-roads to next-gen entertainment, blogged by Joyce Schwarz, author, emerging entertainment analyst & fugturist, www.hollywood2020.blogs.com. 

from the intimate controller to the solar bikini -- who says cybersex is outdated? See more at the Siggraph.org Unravel fashion show.

Entertainment analyst & author Joyce Schwarz will be reporting live from SIGGRAPH 07 in San Diego this week. Watch for what's hot & what's not at this amazing computer animation, art, graphics & emerging tech confab.

logo for the Siggraph 07 -- techie fashion show -- see URL below.

Interactive 'kameraflage" and Solar Bikini -- to Unveil at UNRAVEL fashion show at SIGGRAPH 07.

UNRAVEL: Well, looks like we're going to miss the 'unraveling' of :

"Unravel"  which brings together the works of international designers and artists who are seeking to redefine the notion of 'wearable'. Fashion has been historically known as a form of personal expression. "Unravel" takes that expression to the next level by allowing the wearer to also interact with their environment. BLOGGER NOTE -- BUT good news the UNRAVEL website is up and we may be among the first blogs over there to cover this in advance of the fashion show Monday night! http://old.siggraph.org/s2007/unravel/Projects/18/

According to the press release from Siggraph.org --Photo or Video Opportunities Include:

• kameraflage™ - A display technology that is invisible to the naked eye, yet is visible when imaged with a digital camera. By integrating kameraflage™ into garments, a new level of expression is enabled for people who are limited by dress codes or those who simply wish to add an interactive element to their wardrobe. Also, kameraflage™ can be used as “electronic makeup” that can protect a wearer’s identity in today’s camera saturated world by discreetly disrupting the features required by electronic face-finding and face-recognizing systems. as seen last week on Engadget.com and scads of other tech and not so techie websites-- the great opportunity for this is also as a P2P live spaces game using the camera phone to see 'disappearing' designs! or should I saw 'appearing' designs' in movie theatres, museums and other public spaces. That app is explained here with info we took from the kameraflage website www.kameraflage.com Using kameraflage^TM technology it becomes possible to display subtitles only to those people who want to see them. Movie-goers simply view the screen through the viewfinder of a digital camera like the one on their mobile phone.

Could a kameraflage(TM) app help with digital rights management? We'll see soon.

• Solar Bikini -
• A solar film bikini that charges portable music devices. The suit is a custom made bikini swimsuit retrofitted with 1” x 4” photovoltaic film strips sewn together in series with conductive thread. The cells terminate in a 5 volt regulator into a USB connection.

BUT ONLINE WE FOUND SOOO MUCH MORE....TAKE A PEEK!

      * P''eau d'ANE  -- CLICK ON THE THUMBNAIL TO SEE THE DRESS INSPIRED BY THIS FAIRY TALE --THAT REFLECTS, THE SUN, THE MOON & THE SKY -- AMAZING STUFF!

BRACELETS -- wearable communicators -- made from computer components not plastic beads!

note to designer-- could be a great way to recycle parts too -- if they are still in working order!

INTIMATE CONTROLLER -- bra for female or boxers for male (or vice-versa?)

Okay thank heavens they put the tank underneath....props for someone who has some discretion!  Now where are the pix for the boxer shorts????

Solar Vintage-- a fabric fan goes solar-- awesome breath of fresh air!

SELF SUSTAINING CHAIR  --- WEAR A CHAIR....AND YES THERE IS A PERFORMANCE VIDEO THAT GOES WITH IT!

http://www.jooyounpaek.com/ssc.html to watch the performance video.

NEGOTIATION -- YOU HAVE TO SEE THIS TO BELIEVE IT --

A KIND OF INTERACTIVE PERFORMANCE VIDEO

KNITTER HACKED?

Knitter’s Tapestry

Daniela K. Rosner & Kimiko Ryokai

What if the material could record and playback these memories?

Click on the thumbnail to see the dress above which is knit from

magnetic tape -- really! or I should say reely!

JACKET ANTICS -- OKAY WE SAW led JACKETS AT ces -- AND TRIED TO BUY ONE-- BUT

ALL THEY WANTED TO SELL US WAS AN led BASEBALL CAP ....BUT THESE ARE VERY

HOT! (CLICK ON THUMBNAIL TO READ WHAT THE LEDs have to say!

Posted by Joyce Schwarz on August 06, 2007 at 06:55 PM | Permalink | Comments (0) | TrackBack (0)

On location at Siggraph 07...San Diego......Forget the Tea & Sympathy, this afternoon I sampled a delicious 'chocolate' viral confection with artist Caitlin Berrigan @ Siggraph's emerging tech art installation area blogged by Joyce [email protected].

Berrigan's 'viral confections' are an amazingly sweet way of reaching out to the community in an activist role to help understand the challenges of Hepatitis C.

Nope that's not this blogger but I did sit down and chat with Caitlin Berrigan and had a fascinating experience checking out her sweet 'viral confections' chocolate truffles that promo community interaction and information on Hepatitis C.

Hard to explain but delightfuly soft sell-- the Chocolate Truffles that artist Caitlin Berrigan cooked up are a fasinating way of communicating a cause -- in this case Hepatitis C.

More later -- they are closing the press room so I'll have to finish this later-- but hopefully I've teased you a bit on this. Go to www.membrana.us for more info.

UNCANNY VALLEY = Wikipedia defines the term "Uncanny Valley" as -- " area of repulsive response aroused by a robot with appearance and motion between a "barely-human" and "fully human" entity is called the Uncanny Valley. The name captures the idea that a robot which is "almost human" will seem overly "strange" to a human being and thus will fail to evoke the empathetic response required for productive human-robot interaction." Blogged by Joyce Schwarz @www.hollywood2020.blogs.com on location in San Diego at Siggraph 07.

SIGGRAPH 07 Confab is teeter-tottering between it's own 'uncanny valley' covering ground  that I have long termed the quest between real versus the reel. Nowhere is this more apparent than in the Siggraph Exhibit spaces this year. That's why I call it by a different name -- see the mini-headline below!

MOTION CAPTURE CITY --- The SIGGRAPH exhibit area almost evenly divided by major displays that focus on eye tracking, real-time face modeling and 3D Printers. In between are displays of motion capture at various stages of evolvement -- from custom-made suits and 'sleeves' to motion capture without the markers or suits. Do a search on Google News and you'll see 34 stories on Motion Capture at Siggraph -- written in the past week alone. RealViz, VICON, EA, Animazoo, Image Metrics, Icarus, Phasespace & more. If it's all too much for the 'real' you -- then head upstairs to the Emerging Tech area and have a kewl one!

IN THE EMERGING TECH AREA -- you can 'taste' virtual beer:

www.livescience.com (thanks to this site for the pix and see their more complete article on the Virtual Beer!

The virtual glass of beer was unveiled by a team from the Commonwealth Scientific and Industrial Research Organization in Australia at SIGGRAPH 2007, the world’s largest computer graphics conference, in San Diego, to showcase their innovative special effects software.

SIGGRAPH --WHERE GRAPHICS, ART, TECHNOLOGY, GAMES, FASHION & MORE MEET...cross-roads to next-gen entertainment, blogged by Joyce Schwarz, author, emerging entertainment analyst & fugturist, www.hollywood2020.blogs.com. 

from the intimate controller to the solar bikini -- who says cybersex is outdated? See more at the Siggraph.org Unravel fashion show.

Entertainment analyst & author Joyce Schwarz will be reporting live from SIGGRAPH 07 in San Diego this week. Watch for what's hot & what's not at this amazing computer animation, art, graphics & emerging tech confab.

logo for the Siggraph 07 -- techie fashion show -- see URL below.

Interactive 'kameraflage" and Solar Bikini -- to Unveil at UNRAVEL fashion show at SIGGRAPH 07.

UNRAVEL: Well, looks like we're going to miss the 'unraveling' of :

"Unravel"  which brings together the works of international designers and artists who are seeking to redefine the notion of 'wearable'. Fashion has been historically known as a form of personal expression. "Unravel" takes that expression to the next level by allowing the wearer to also interact with their environment. BLOGGER NOTE -- BUT good news the UNRAVEL website is up and we may be among the first blogs over there to cover this in advance of the fashion show Monday night! http://old.siggraph.org/s2007/unravel/Projects/18/

According to the press release from Siggraph.org --Photo or Video Opportunities Include:

• kameraflage™ - A display technology that is invisible to the naked eye, yet is visible when imaged with a digital camera. By integrating kameraflage™ into garments, a new level of expression is enabled for people who are limited by dress codes or those who simply wish to add an interactive element to their wardrobe. Also, kameraflage™ can be used as “electronic makeup” that can protect a wearer’s identity in today’s camera saturated world by discreetly disrupting the features required by electronic face-finding and face-recognizing systems. as seen last week on Engadget.com and scads of other tech and not so techie websites-- the great opportunity for this is also as a P2P live spaces game using the camera phone to see 'disappearing' designs! or should I saw 'appearing' designs' in movie theatres, museums and other public spaces. That app is explained here with info we took from the kameraflage website www.kameraflage.com Using kameraflage^TM technology it becomes possible to display subtitles only to those people who want to see them. Movie-goers simply view the screen through the viewfinder of a digital camera like the one on their mobile phone.

Could a kameraflage(TM) app help with digital rights management? We'll see soon.

• Solar Bikini -
• A solar film bikini that charges portable music devices. The suit is a custom made bikini swimsuit retrofitted with 1” x 4” photovoltaic film strips sewn together in series with conductive thread. The cells terminate in a 5 volt regulator into a USB connection.

BUT ONLINE WE FOUND SOOO MUCH MORE....TAKE A PEEK!

      * P''eau d'ANE  -- CLICK ON THE THUMBNAIL TO SEE THE DRESS INSPIRED BY THIS FAIRY TALE --THAT REFLECTS, THE SUN, THE MOON & THE SKY -- AMAZING STUFF!

BRACELETS -- wearable communicators -- made from computer components not plastic beads!

note to designer-- could be a great way to recycle parts too -- if they are still in working order!

INTIMATE CONTROLLER -- bra for female or boxers for male (or vice-versa?)

Okay thank heavens they put the tank underneath....props for someone who has some discretion!  Now where are the pix for the boxer shorts????

Solar Vintage-- a fabric fan goes solar-- awesome breath of fresh air!

SELF SUSTAINING CHAIR  --- WEAR A CHAIR....AND YES THERE IS A PERFORMANCE VIDEO THAT GOES WITH IT!

http://www.jooyounpaek.com/ssc.html to watch the performance video.

NEGOTIATION -- YOU HAVE TO SEE THIS TO BELIEVE IT --

A KIND OF INTERACTIVE PERFORMANCE VIDEO

KNITTER HACKED?

Knitter’s Tapestry

Daniela K. Rosner & Kimiko Ryokai

What if the material could record and playback these memories?

Click on the thumbnail to see the dress above which is knit from

magnetic tape -- really! or I should say reely!

JACKET ANTICS -- OKAY WE SAW led JACKETS AT ces -- AND TRIED TO BUY ONE-- BUT

ALL THEY WANTED TO SELL US WAS AN led BASEBALL CAP ....BUT THESE ARE VERY

HOT! (CLICK ON THUMBNAIL TO READ WHAT THE LEDs have to say!

Just back from Siggraph conference at LA Convention center and looking back at my Siggraph coverage from 2007...by Joyce Schwarz, editor, Hollywood2020.net. Hope you enjoy this recap!

On location at Siggraph 07...San Diego......Forget the Tea & Sympathy, this afternoon I sampled a delicious 'chocolate' viral confection with artist Caitlin Berrigan @ Siggraph's emerging tech art installation area blogged by Joyce [email protected].

Berrigan's 'viral confections' are an amazingly sweet way of reaching out to the community in an activist role to help understand the challenges of Hepatitis C.

Nope that's not this blogger but I did sit down and chat with Caitlin Berrigan and had a fascinating experience checking out her sweet 'viral confections' chocolate truffles that promo community interaction and information on Hepatitis C.

Hard to explain but delightfuly soft sell-- the Chocolate Truffles that artist Caitlin Berrigan cooked up are a fasinating way of communicating a cause -- in this case Hepatitis C.

More later -- they are closing the press room so I'll have to finish this later-- but hopefully I've teased you a bit on this. Go to www.membrana.us for more info.

SIGGRAPH BALANCING IN THE "UNCANNY VALLEY" BETWEEN REAL & REEL!

UNCANNY VALLEY = Wikipedia defines the term "Uncanny Valley" as -- " area of repulsive response aroused by a robot with appearance and motion between a "barely-human" and "fully human" entity is called the Uncanny Valley. The name captures the idea that a robot which is "almost human" will seem overly "strange" to a human being and thus will fail to evoke the empathetic response required for productive human-robot interaction." Blogged by Joyce Schwarz @www.hollywood2020.blogs.com on location in San Diego at Siggraph 07.

SIGGRAPH 07 Confab is teeter-tottering between it's own 'uncanny valley' covering ground  that I have long termed the quest between real versus the reel. Nowhere is this more apparent than in the Siggraph Exhibit spaces this year. That's why I call it by a different name -- see the mini-headline below!

MOTION CAPTURE CITY --- The SIGGRAPH exhibit area almost evenly divided by major displays that focus on eye tracking, real-time face modeling and 3D Printers. In between are displays of motion capture at various stages of evolvement -- from custom-made suits and 'sleeves' to motion capture without the markers or suits. Do a search on Google News and you'll see 34 stories on Motion Capture at Siggraph -- written in the past week alone. RealViz, VICON, EA, Animazoo, Image Metrics, Icarus, Phasespace & more. If it's all too much for the 'real' you -- then head upstairs to the Emerging Tech area and have a kewl one!

IN THE EMERGING TECH AREA -- you can 'taste' virtual beer:

www.livescience.com (thanks to this site for the pix and see their more complete article on the Virtual Beer!

The virtual glass of beer was unveiled by a team from the Commonwealth Scientific and Industrial Research Organization in Australia at SIGGRAPH 2007, the world’s largest computer graphics conference, in San Diego, to showcase their innovative special effects software.

Emerging Entertainment Analyst Joyce Schwarz Previews UNRAVEL --SIGGRAPH FASHION SHOW 07

SIGGRAPH --WHERE GRAPHICS, ART, TECHNOLOGY, GAMES, FASHION & MORE MEET...cross-roads to next-gen entertainment, blogged by Joyce Schwarz, author, emerging entertainment analyst & fugturist, www.hollywood2020.blogs.com. 

from the intimate controller to the solar bikini -- who says cybersex is outdated? See more at the Siggraph.org Unravel fashion show.

Entertainment analyst & author Joyce Schwarz will be reporting live from SIGGRAPH 07 in San Diego this week. Watch for what's hot & what's not at this amazing computer animation, art, graphics & emerging tech confab.

logo for the Siggraph 07 -- techie fashion show -- see URL below.

Interactive 'kameraflage" and Solar Bikini -- to Unveil at UNRAVEL fashion show at SIGGRAPH 07.

UNRAVEL: Well, looks like we're going to miss the 'unraveling' of :

"Unravel"  which brings together the works of international designers and artists who are seeking to redefine the notion of 'wearable'. Fashion has been historically known as a form of personal expression. "Unravel" takes that expression to the next level by allowing the wearer to also interact with their environment. BLOGGER NOTE -- BUT good news the UNRAVEL website is up and we may be among the first blogs over there to cover this in advance of the fashion show Monday night! http://old.siggraph.org/s2007/unravel/Projects/18/

According to the press release from Siggraph.org --Photo or Video Opportunities Include:

• kameraflage™ - A display technology that is invisible to the naked eye, yet is visible when imaged with a digital camera. By integrating kameraflage™ into garments, a new level of expression is enabled for people who are limited by dress codes or those who simply wish to add an interactive element to their wardrobe. Also, kameraflage™ can be used as “electronic makeup” that can protect a wearer’s identity in today’s camera saturated world by discreetly disrupting the features required by electronic face-finding and face-recognizing systems. as seen last week on Engadget.com and scads of other tech and not so techie websites-- the great opportunity for this is also as a P2P live spaces game using the camera phone to see 'disappearing' designs! or should I saw 'appearing' designs' in movie theatres, museums and other public spaces. That app is explained here with info we took from the kameraflage website www.kameraflage.com Using kameraflage^TM technology it becomes possible to display subtitles only to those people who want to see them. Movie-goers simply view the screen through the viewfinder of a digital camera like the one on their mobile phone.

Could a kameraflage(TM) app help with digital rights management? We'll see soon.

• Solar Bikini -
• A solar film bikini that charges portable music devices. The suit is a custom made bikini swimsuit retrofitted with 1” x 4” photovoltaic film strips sewn together in series with conductive thread. The cells terminate in a 5 volt regulator into a USB connection.

BUT ONLINE WE FOUND SOOO MUCH MORE....TAKE A PEEK!

      * P''eau d'ANE  -- CLICK ON THE THUMBNAIL TO SEE THE DRESS INSPIRED BY THIS FAIRY TALE --THAT REFLECTS, THE SUN, THE MOON & THE SKY -- AMAZING STUFF!

BRACELETS -- wearable communicators -- made from computer components not plastic beads!

note to designer-- could be a great way to recycle parts too -- if they are still in working order!

INTIMATE CONTROLLER -- bra for female or boxers for male (or vice-versa?)

Okay thank heavens they put the tank underneath....props for someone who has some discretion!  Now where are the pix for the boxer shorts????

Solar Vintage-- a fabric fan goes solar-- awesome breath of fresh air!

SELF SUSTAINING CHAIR  --- WEAR A CHAIR....AND YES THERE IS A PERFORMANCE VIDEO THAT GOES WITH IT!

http://www.jooyounpaek.com/ssc.html to watch the performance video.

NEGOTIATION -- YOU HAVE TO SEE THIS TO BELIEVE IT --

A KIND OF INTERACTIVE PERFORMANCE VIDEO

KNITTER HACKED?

Knitter’s Tapestry

Daniela K. Rosner & Kimiko Ryokai

What if the material could record and playback these memories?

Click on the thumbnail to see the dress above which is knit from

magnetic tape -- really! or I should say reely!

JACKET ANTICS -- OKAY WE SAW led JACKETS AT ces -- AND TRIED TO BUY ONE-- BUT

ALL THEY WANTED TO SELL US WAS AN led BASEBALL CAP ....BUT THESE ARE VERY

HOT! (CLICK ON THUMBNAIL TO READ WHAT THE LEDs have to say!

VISIONING HOTTER THAN BRAINSTORMING: Vote Joyce Schwarz South by Southwest Festival

VISIONING -- WHAT IS IT? 

Find out more at http://www.tinyurl.com/votesxsw

Presenter: Joyce Schwarz, author & visioneer, www.ihaveavision.org

Description:

Visioning your future-- hotter than brainstorming, more powerful than meditation, left & right brain

Create your vision for game, product,family, relationship, film, non-profit charity .

Turn your defining images into a collage of new reality!reality! From concept to reality!

WHAT IS VISIONING?:

Visioning is an art & science of creating your future used by the ancients such as Shamans. Now it has been updated.

Joyce Schwarz features 21st Century Visioning in her new book "THE VISION BOARD" Unlock the Secret to An Extraordinary Life, Harper Collin Publishing, Collins Design, fall, 2008

Book preview site is www.ihaveavision.org.

Visioning is used by UNICEF & VISTA for envisioning the future for 3rd world countries.

It goes BEYOND storyboards,

It is a cross between meditation, improv and brainstorming except it is HIGHLY VISUAL.

You actually create your own VISION BOARD depicting your future project/film/your next steps in life.

See what some fans of  Joyce Schwarz say about her Visioning/Vision Board process (below).

BACKGROUND: Joyce Schwarz has worked with more than 10,000 writers, producers, directors and actors in Hollywood and independent film.

She organized and conducted the first workshops on new media for the WGA, DGA, California Film Commission & Women in Film.

In her other life as a veteran advertising exec (for major agencies such as Foote Cone & Ogilvy) she introduced more than 50 new products to the marketplace for such firms as Revlon, Sheraton, AT&T and Levis.

Her company JCOM (www.joycecom.com)is a marketing and new business consultant firm that has launched 75 venture funded new media and entertainment firms from concept to reality since 1995 beginning with emusic.com.

She has raised $200 million for herself and her clients through her proprietary processes.

Joyce is probably best known for creating and organizing the mass market campaign for the Missing Kids on the Milk Carton Campaign. She has worked with more than 3,000 celebrities, VIP's, filmmakers, authors, Olympic athletes, senators and even a presidential candidate.

Email her if you want to know more: [email protected]

EARLY VIP REVIEWS: The Vision Board: Unlock the Secret to An Extraordinary Life:

I KNOW a visionary is Joyce Schwarz because she empowers the Super Stars, reaches down the teens, and helps everyone in-be-tween to grab it, bag it and tag it. The difference of a Super Achiever and a day dreamer is the transmission to MANIFEST. The real “secret” is in the pages of THE VISION BOARD book and the shooting star behind all the stars IS Joyce. A Must read.

BJ Dohrmann best selling Author Super Achiever Mind Sets – Advises Tony Robbins, Jack Canfield, T Harv Eker, Lisa Nichols, Mark Hansen

Visioning has become a lost art for many. Joyce Schwarz book is a profound reentry into the ancient process of seeing the mystery before it happens. A great read. -

Lynn V. Andrews, international author, “Medicine Woman”, shaman and founder of the Lynn Andrews Center for Sacred Arts and Training

Vision Boards "Story Boards for your life" by Joyce Schwarz, Author, THE VISION BOARD book, Collins Design, fall, 2008

What is a Vision Board? By Joyce Schwarz, author, "THE VISION BOARD" book, Harper Collins Publishing, Collins Design, fall, 2008

If you're in the Hollywood filmmaking business you're familiar with story boards which are used to create a visual design of the scenes in a film or video in advance of actual cinematography. They show sketches or actual computer visuals of how the scene will look once it is filmed.

Author, speaker and producer Joyce Schwarz who earned her Masters Degree in film from USC and has more than 20 years as a top exec in the advertising business explains that a VISION BOARD is similar to a Story Board in that it actually depicts your future NOW -- not tomorrow and the good news is that you ARE the artist. So the whole process is amazingly empowering.

"Vision Boards are the perfect technique in your law of attraction tool-kit to use in life planning, business creation and to strengthen the ties of family and love relationships", says Joyce Schwarz, author and speaker.

"That's why I'm so proud of my upcoming book" Schwarz adds. She explains it includes more than 160 real-life photos of Vision Boards and variations of boards that are often called treasure maps, dream boards or wish boards or even Wisdom Collages and Life Collage.

PLUS I've gathered to together more than 100 different artists to show you how they create their vision boards including Olympic athletes, TV personalities, Hollywood celebrities, Corporate execs and lots of people like you and me who actually share their amazing case histories of how they harness the power of vision boards to unlock the secret to an Extraordinary Life. Don't miss it!

Example of a Digital Vision Board created by author, speaker, producer, Joyce Schwarz, "The Vision Board" book, Harper Collins Publishing, Collins Design, fall, 2008.

VISUALLY DEPICTS YOUR FUTURE NOW!

Joyce Schwarz (www.ihaveavision.org) explains that a vision board is a visual representation of what you are creating and want in your life now and in the future.

Vision Boards are also known as "dream boards", "wish boards", "Treasure maps" "Life Collage", "Wisdom Collage" and other names.

HISTORY OF VISION BOARDS DATES BACK TO CAVEMAN ERA!

The history of the Vision Board dates back to the caveman era where pictures of animals and other visuals were sketched or painted on walls of caves and nown known as Cave Paintings. Many of these early cave paintings were painted in advance of a hunt where the artist was visually experiencing the hunting conquest in advance. A form of 'visioning' or visualization.

FEATURED ON OPRAH, ELLEN, LARRY KING & MORE ON TV:

VISION BOARDs have been featured on such TV shows as OPRAH, LARRY KING, ELLEN and others to show the power of how to change your mind and change your life.

Vision Boards Come in All Shapes & Designs: (Simple to complex)

Variation of a vision board created by artist Pamela Moss. Excerpted from the upcoming book "THE VISION BOARD" by Harper Collins Publishing, Collins Design, fall, 2008.

Vision boards come in all shapes and designs and can be made from all substances ranging from paper to canvas to actual wall-size creations to mobile versions for iPod and iPhone.

A Family Vision Board created by artist Katy Taylor. excerpted from the upcoming book "THE VISION BOARD" by Joyce Schwarz, Collins Design,Harper Collins Publishing, fall, 2008.

Most people are familiar with Vision Boards that one creates that look a bit like collage and feature pictures torn from magazines and photographs and personal memorabilia that is affixed by glue or paste to a poster or foam board.

Love makes the world around but creating a Love and Relationship Vision Board is a wonderful way to attract more affection into your life. Artist Linda Naranjo turns ordinary household images into tributes to love! Excerpted from the upcoming book "The Vision Board" by Joyce Schwarz, Harper Collins Publishing, Collins Design, fall,2008.

But Vision Boards variations also can include paintings, mixed-media and other arts and crafts.

WHAT TO PUT ON YOUR VISION BOARD?

A Vision Board generaly includes these elements:
A) Visuals: photos, magazine images, drawings, photographs and

B)Affirmations: optimistic sayings,inspirational quotes, mantras and mottos that encourage good habits and changes in your life for the better.

C)Embellishments -- including stickers, foil stars, glitter, ribbon, personal memorabilia such as concert tickets, travel folders, maps and

D)DREAM OR WISH LIST -- a list of those visions, dreams or wishes or desires you want and are creating in your life

And other elements which will be featured in the upcoming book ThE VISION BOARD.

WHAT KIND OF VISION BOARDS can you create?

Here are examples of just a few of the types of vision boards that you can create. You can also create them for special occasions in your life and during your year:

*Love Vision Board
*Relationship Vision Board
*Prosperity Board
*Gratitude Board
*Health and Fitness Vision Board
*Travel Vision Board
*Vacation Board
*Life Overview Board

SPECIAL OCCASIONS: Perfect for Vision Board creation

And for special occasions throughout the year consider creating a vision board for:

*Birthday Vision Board
*Marriage Vision Board
*Wedding Anniversary Vision Board
*Graduation Board
*Valentine Board
*Thanksgiving Board
*Christmas Board
*Holiday Board
*Giving Board
*2009 Vision Board

For more information about Vision Boards go to www.ihaveavision.org and insert your email to get a free copy of the Vision Board newsletter. Or contact: Joyce Schwarz, author, speaker, producer at: [email protected] or call her directly at 310-822-3119.

Joyce Schwarz "The Vision Board" book RAVE REVIEWS

RAVE REVIEWS: VIP's, celebrities and other best-selling authors are  raving about "The Vision Board" Unlock the Secret to An Extraordinary Life, an exciting new book from Collins Design, Harper Collins Publishing, fall, 2008.

Joyce Schwarz author, speaker and producer "The Vision Board "book from Harper Collins, fall, 2008.

SIGN UP FOR FREE NEWSLETTER FROM THE AUTHOR: Here are some of the early reviews for the book "The Vision Board"

Preview more information and early content at www.ihaveavision.org and sign up for your free newsletter too!

Note some of the reviews have been excerpted for space in this post.  Two of the earlierst reviews are from  best selling authors BJ Dohrmann and Noah St. John. Thanks to both of them for their kind words, js.

" The real “secret” is in the pages of THE VISION BOARD book and the shooting star behind all the stars IS Joyce." A Must read!  BJ Dohrmann, best selling author, Super Achiever Mind Sets – advises Tony Robbins, Jack Canfield, T. Harv Eker, Lisa Nichols and, Mark Victor Hansen.  '

"This beautiful book should be on the nightstand of everyone who wants to see their vision come to life. Dream it, see it, enjoy it!" Noah St. John, author of The Secret Code of Success Harper Collins Publishing 2009 and founder of SuccessClinic.com

For more info on the book and to sign up for the newsletter go to: www.Ihaveavision.org ,email Joyce Schwarz at: [email protected].

LOOKING BACK ON MOBILE Joyce Schwarz CUTTING THE CORD: 2002 CYBERPRO

always fun to look back at what's happening in emerging technology and entertainment. Here's an oldie but goody article about this blogger Joyce Schwarz back in 2002 at the time of the publication of her 400 page book CUTTING THE CORD: Guide to Going Wireless, Pearson Publishing.

This article appeared in CYBERPRO in 2002: it was written by new media author Chaz Austin.

Q: Tell us about your book. And when is it available?

A.The title of my book is "Cutting the Cord: A Wireless Consumer Guide," publisher is Que/Pearson (formerly MacMillan). It is available now on Amazon.com and BN.com (Barnes & Noble's site) and will be hitting bookstores such as Barnes & Noble in early July. The price is US $24.95, discounted on both Amazon.com and BN.com. It's also featured on TechTV.com and of course, the publisher's site.

Q: Since a good percentage of my audience is writers, tell us how you got the deal. How long did it take? What were the steps? Why are you uniquely qualified to write about wireless?

A: I set out to sell another book called "Between You & Me: How Instant Messaging and Text Messaging Are Changing Communication." I'm fascinated by IM and know Yossi Vardi from ICQ, one of its creators, and think the whole realm of Peer 2 Peer communication is fascinating, ranging from music sharing to movie sharing to message sharing. Obviously they all have privacy and possible piracy issues, which is another story.

Anyway, my agent didn't get a strong bite for THAT book; I think it was just too early. Now the experts are doing conferences on Multimedia Messaging (including pictures/avatars, etc.), but that was about 18 months ago. Meanwhile, the subject of Wireless was HOT, and since my proposal focused on Wireless too, it was getting input from editors like, "Why doesn't she do something about wireless? She seems to know the 'space' so well," etc.

So I was at Comdex, the major computer show, and I met Angela Ward, the Acquisitions Editor for Que Publishing, at a reception. She was promoting one of her author's newer books, then called "MP3 Underground," so I pitched her on the spot for my book. She said she'd look at the proposal right away. My agent was speedy and got it right up to her.

She called back and asked if I'd be willing to write another book for them first, a wireless guide. I decided to go with it because a) it was a viable subject, and b) we were able to hook it up with the Tech TV (the national cable network owned by investor Paul Allen's Vulcan Ventures) and I thought it would be a great 'in' to other, bigger opportunities. The deal was done quickly. In less than 45 days I had a contract and an agreed upon advance (low five figures) and then my first of three checks.

Q: Tell us about the process of writing the book. How long did it take to write it? to research it?

A: Process of writing the book??? Wellllll this was one of the first books in a new series and there was this new TEMPLATE format they wanted me to use. It didn't work with Word 2000 software, they wanted screengrabs, etc., and then there were some editor changes on Que's part (illness, maternity leave - theirs, not mine), etc. So let's say it was challenging in the formatting area. I couldn't just stick in some script formatting software and zoom ahead. It reminded me of the old days of hand-formatting a script, but much more complicated since I had to practically desktop publish the thing myself.

Q: How was the process of writing this book different from the others you've written? What were the unique challenges you faced this time?

A: The subject was like chasing a moving train! When I first started writing, no one in the industry was talking about Wi-Fi (802.11b) or Text messaging or Telematics (navigation systems in vehicles). By August 2001 (2/3 of the way into the 432 page book) the wireless world and technology started to shape up to be real, not "Blue Sky.

" By August 30 the book was almost complete and I was getting back editor comments (from four different editors, by the way). AND THEN CAME 9/11! I saw the effect that wireless - text messaging and cell phones - was having on the tragedy and how important they were for safety, communication and more. I told the publisher I wanted back the chapters on Safety, Privacy/Security & Future Workplace and I rewrote them to reflect the emergence of wireless as a crucial communication vehicle.

By then it became clear the book was not about technology and gadgets and gizmos, but about the next generation of communication leading not to pervasive computing (as many experts say), but to pervasive communication in an "always-on" world. If you haven't seen "Minority Report," GO. You'll get the concept immediately: interactive, location based advertising; ear-piece phones, personalized promotions, ubiquitous product placement, embedded chips in cereal boxes to make the pictures move and talk, and more. Science fiction is very fast becoming science fact.

So you could say after 9/11 I got my voice for the book and it was then more like painting scenes of the future for the various vertical chapters, i.e. - the Wireless Workplace, Home Sweet Wireless Home, Connecting on the Go, etc.

What became VERY clear was that the crucial theme was not more disparate devices but the "unleashing of the screens" from computers and televisions to handhelds and wall-mounted displays and more. The impact suddenly became almost overwhelming; "Screenagers" (those who grew up with Sesame Street and MTV) suddenly doing everything via screen or on-screen. Which of course has amazing implications for privacy, but also fabulous opportunities for screenwriters!

to be continued -- reprinted from CyberPro, 2002 in Hollywood2020.blogs.com, www.hollywood2020.net

Web3.0 Guru Joyce Schwarz Digital Hollywood Presentation Links:

Welcome to a mini-version of Digital Hollywood, www.digitalhollywood.com, by Joyce Schwarz, blogging at www.hollywood2020.net. Schwarz is an author, emerging entertainment expert and futurist who wrote some of the earliest articles and books on multimedia beginning in 1994.

Click on JPEG to see samples of more than 200 articles Web3.0 guru Joyce Schwarz has written in national trade and Hollywood industry and new media publications

COVERING AND CREATING THE "NEW" HOLLYWOOD : Joyce Schwarz

since, 1994: Schwarz conducted the first workshops on new media and the new Hollywood for the DGA, WGA, California Film Commission, Women In Film and LEARNING ANNEX including DIGITAL DAY LA at the Los Angeles Convention Center.

Author and new media expert Joyce Schwarz co-wrote and co-edited: MULTIMEDIA: Gateway to the Next Millenium in 1994

INDUSTRY WHITE PAPERS AND CONFERENCE PRESENTATIONS

Here are some links to some of the industry white papers that Joyce created and presented at Digital Hollywood and other trade  shows and conferences in the past 15 years. For more info, email: [email protected] or call Joyce directly at 310-822-3119. Her firm JCOM is available for monthy retainer new company and product launch marketing and business development and she is available for paid professional speaking engagements, seminars and discussions for your company or professional group.

Joyce Schwarz Content Management, Digital Hollywood

A presentation on Joyce Schwarz Content Management, Digital Hollywood. www.slideshare.net/joycecom/wheres-my - 68k - Cached -

Mobile Entertainment Joyce Schwarz 2004 Presentation

Presented at Digital Hollywood by author and new media expert Joyce Schwarz email: [email protected], www.joy... www.slideshare.net/joycecom/joycemobileentdec2004 - 70k - Cached - SCREENAGERS -- future of content Joyce Schwarz A presentation on SCREENAGERS -- future of content Joyce Schwarz. www.slideshare.net/joycecom/digital-hollywood-529492 - 72k - 5 Trends to Thrive in the New Hollywood 2008 Author and new media expert Joyce Schwarz presents 5 Trends to Thrive ...www.slideshare.net/guest2d3c83/5-trends-to-thrive-in-the-new-hollywood-2008/ - 71k - Joyce Schwarz presentation Digital Hollywood January 03 A presentation on Joyce Schwarz presentation Digital Hollywood January 03. Joyce2001chicago Internet World Powerpoint If you have a SlideShare account, login to comment; else you can comment as a .... Slide 19: WIRELESS INNOVATORS ROUNDTABLE  Moderated by Joyce Schwarz, ...www.slideshare.net/joycecom/joyce2001chicago-internet-world-powerpoint - 74k -