Hollywood2020

DIGITAL HOLLYWOOD SPRING 09: May 4-7 @ Loew's Santa Monica, CA Resort

For more information on Digital Hollywood Spring 09 agenda, exhibitors and special events go to: www.digitalhollywood.com

 

Many times Hollywood2020.net and Hollywood2020 blog readers want to know when founder/editor Joyce Schwarz will be speaking or moderating. So mark your calendars for Thurs, May 7 @ 12:50 pm @ Thurs., May 7th

 

Track III: The Broadband Platform - PC, Mobile, TV and Advertising
The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications

 

Rebecca Weeks Watson, Director, Business Development, Real Girls Media
Deborah Perry Piscione, co-founder and CEO, BettyConfidential.com
Lauren Bigelow, General Manger and Senior Vice President, Marketing, WeeWorld Inc.
Vik Jain, co-founder and President/COO, Musicane
Mitchell Linden, Senior Vice-President, Strategy, Reality Digital

Moderator, Joyce Schwarz, New Media Marketing & Company & Product Launches, JCOM, www.joycecom.com

 

FOR MORE INFORMATION & THE BIOGRAPHIES OF THE FEATURED PANELISTS AND MODERATOR GO TO: Transforming Traditional Media

 

To reach moderator: Joyce Schwarz, JCOM, www.joycecom.com, author & media futurist & blogger and editor Hollywood2020.net, email her @ joyceschwarz (at) gmail.com  

Tips For Protecting Your Repution in The Twitterverse & beyond online & off

by Joyce Schwarz, career strategist, Center for Successful Recaering, Marina Del Rey, CA .

  Joyce Schwarz twitter image for her twitter handle: www.twitter.com/joycecom

Just this morning a Los Angeles radio news station reporter called me for some tips for protecting your reputation in the 'Twitterverse' and beyond! Seems that a young college student's tweet to some pals got netizens in a tizzy. If you've been under a rock lately, here's the update!

"Cisco Fatty' Tale Makes Netizens Rethink Twitter bytes & Media snacking!  

Since last week's amazing online emailstorm & video parodies & more about  "Cisco Fatty' the nickname tweeters quickly tagged one tweeter who tweeted what she herself describes in an interview with MSNBC.msn as "crass-sounding" "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work" . According to a column on MSNBC, MSN.com see skinny on 'cisco fatty story it turns out that the real person behind that 'snarky' tweet was Connor Riley, a UC Berkeley masters degree candidate who was really tweeting about an internship offer from Cisco that she had already turned down.  

Bottomline Connor Riley has herself one heck of a good case history on the power of social media for her Info Tech academic paper for her UC Berkeley information management course and techn-savvy Cisco diplomatically posted a blog on Social media linking to their company policies. BUT the nickname Cisco Fatty will long live in infamy online & beyond. 

Don't become an urban legend or urban outcast online & beyond

SO IF you don't want to become an urban legend or urban outcast, I suggest you follow these tips for protecting your reputation in the Twitterverse & beyond.

PS If you don't know what Twitter is -- go to www.twitter.com even if you don't have a cell phone you can twitter. Or even better look it up on Google or your favorite search engine. 

TWITTERVERSE REPUTATION SAVER TIPS!

1) Don't tweet tipsy! A boss once told me that for a woman a little bit of alcohol imbibed at a company party is like a lightning rod -- you never know when it may strike back! Once upon a time you may have been able to make an anonymous phone call to a past beau but now your tweet becomes public for all the tweeple to see including him or her!

2) TWEET YOURSELF not your company. Be sure your twitter ID is for you not your company. Mention your own prowess not your weak points and don't tweet from a company phone or a company computer! Keep business and personal life separate! Don't mix business & pleasure. 

3) Remember what you say online and on twitter stays online! Even if you delete it in your twitter-stream, the google or other search engine stream may keep it forever. The Internet's memory is infinite!

4) Put your best face forward! Candid cameras are everywhere. Before you bare your top in a bar in Cancun this spring break, remember you're one tweet away from becoming the new 'centerfold' on twitpics or the center of attention you never wanted on Facebook forever!

5) Check your reputation weekly. Better that you find out what the Universe is saying about you than reading it on the twitterverse. So search for your name and your twitter and friend-connect site 'handles' on a search engine and on twitter.com/search at least weekly. You may not be able to delete anything negative but you can certainly push it down the list with a lot of positives!

6) Choose your friends wisely. Remember don't talk to strangers can apply to adults as well as kids. Take a moment to check out a friend invite and even if your pals know the person, you want to make sure you want to invite them into your cyberhouse of pals first. There are no prizes for the most friends! And there are certainly surprizes for those who don't watch their online presence.

7) Don't say it, post it or even email it if you don't want to see it on the front page of the NY TIMES ...the newspapers may be folding one after another but the Internet has a 'wayback machine' that zaps you back to 1994 in one click. A flippant remark, a caustic tweet, a too sexy pix may come back to haunt you way after next Halloween!

TWEET WITH CARE....and you can find me @ www.twitter.com/joycecom just a tweet a way. Better say you read this blog so that I can decide if I want to follow you or not! Better still -- give me a link to your linked in profile which chances are rings truer than most friend-connect site info!

Warner Bros Proves Every Frame, Every Scene, Every Movie = MONEY

By Joyce Schwarz @ Hollywood2020.net ......For a long time now (maybe a dozen years or so) I've been saying that every frame in every scene in every movie is monetizable! Meaning every frame = more money x more money!  If you ever remembered a scene in a movie ie RISKY BUSINESS TOM CRUISE playing around in those white socks or if you ever looked at a frame of a movie online and thought ahh that would make the perfect greeting card for my former boyfriend etc. then you get it.

Okay, so it's still not totally possible but this new practice/service by Warner Bros to let you make your own DVD on demand of vintage movies not available in stores shows that archival content can be monetized-- or at least that Warner Bros got THE NY TIMES attention with this.

See story JPEG and

link here:  

Warner Brothers Offers Oddball Items on Web

New York Times - ‎6 hours ago‎

By BROOKS BARNES; Compiled by DAVE ITZKOFF Warner Brothers has introduced a new DVD-on-demand offering for fans of niche vintage films. ...

Warner Bros launches "made-to-order" DVD service Reuters

paidcontent.org - Cary Grant Goes Digital: Warner Brothers To ... Washington Post

Warner Bros. opens vault for 'on demand' DVD service Entertainment Weekly

Los Angeles Times  - Bizjournals.com

all 327 news articles »

 

Hollywood2020.net is the ezine & blog by media futurist, author & consultant Joyce Schwarz, you can read more about her firm at www.joycecom.com. Hollywood2020 archives include more than 2000 articles/posts and almost 1 million page views. Schwarz has been writing and analyzing the emerging entertainment & Internet media business since 1990. She brings to her readers/clients more than 20 years executive experience in film, TV, advertising & other communications industries. You can reach her directly @ joyceschwarz(at) gmail.com

MEDIA POST OMMA @ Renaissance Hollywood 3/23 & 3/24 New Players/New Playing Field?

By Joyce Schwarz, Hollywood2020.net covering the new media industry with more than 300 articles & 6 books since 1990.

I spent about 45 minutes looking at the agenda and looking up bios on speakers at the OMMA conference sponsored by Media Post in Hollywood Monday and Tuesday of this week. 

 Cory Treffiletti, President/ Managing Director, Catalyst:SF who has been on several of my panels @ Digital Hollywood is the emcee for his conference. Media Post the conference organizers call this OMMA Global because it covers several of their peer groups in these categories. You can see more about the event at: OMMA --registration info

Online Media, Marketing & Advertising: My call on it is that OMMA is worth going especially on Tuesday when I see lots of new players who are creating what just may be a new playing field for OMMA which stands for Online Media, Marketing & Advertising. Because of course it's not just online now that matters -- it's beyond the box or with the new boxes that are coming this year that will create the next-generation of Broadband and Internet video distribution anywhere, anytime & anyplace. Which is something I've been talking about for 15 years.

Monday -- is a good overview for anyone new to the industry with Comscore, Mahalo and several of the top OMMA agencies speaking.

Tuesday -- looks the most fascinating with some of the new players who are taking media beyond the box -- into mobile & next-gen broadband etc.

Tuesday, March 24 speakers include:

Bob Brown, Senior Manager, Marketing Communications, Nissan North America

Kristi Vandenbosch, President, TEQUILA USA Louisa Shipnuck, Global Business Developement Executive, IBM Media & Entertainment Industry Bob Brown, Senior Manager, Marketing Communications, Nissan North America Bob Frady, Vice President, Digital Marketing, Live Nation Erik Nielsen, EVP, Executive Director, Trailer Park Stephen Sonnenfeld, President, Consumer Solutions, Enfatico Kristi Vandenbosch, President, TEQUILA USA Joe Mandese, Editor-in-Chief, MediaPost  Panelists   Manish Bhatia, President, Advanced Digital Services, The Nielsen Company Scott Ferris, General Manager, Microsoft’s Advertiser and Publisher Solutions Group John Gentry, President, Spot Runner Tracey Scheppach, Senior VP, Video Innovation Director, Starcom USA Kevin Thompson, Engineering Director, Google David Verklin, CEO, Canoe Ventures KEYNOTE: CAN CONVERSATION MARKETING SAVE THE WEB: John Battelle, Founder and CEO, Federated Media Publishing Joe Marchese, President, SocialVibe  Panelists   John Battelle, Founder and CEO, Federated Media Publishing Joseph Ferry, Interactive Marketing Manager, Nestlé Robert Hayes, Senior Vice President and GM, Digital Media, Showtime Networks, Inc. Ian Schafer, Founder and CEO, Deep Focus Will the upcoming ubiquity of smart phones change your marketing strategy now? ************ (Hollywood2020 note this could be the most interesting of the sessions) Plus there are some panel breakouts in the am and pm too.

Steve Smith, Columnist, MediaPost’s Mobile Insider

Panelists   Dan Flanegan, BrandInHand Ujjal Kohli, CEO, Rhythm Media Webster Lewin, SVP, Director of Digital Innovation and Strategy, MS&L Walter Schild, CEO, Genex Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia

Hollywood2020 will be reporting back with additional info from Tuesday's sessions. If you attended today (Monday, email me at joyceschwarz (at) gmail.com with your comments. THANKS!

HOLLYWOOD PROMOTIONS ARE GOLDEN AROUND THE WORLD by Joyce Schwarz @ Hollywood2020.net

So often I forget how magical the word or shall I say the concept of Hollywood is. I once had a client say "stamp my passport" HOLLYWOOD" and I can get into any city, any restaurant and any home in the world. And that may still hold true.

One of the fabulous things about the NEW HOLLYWOOD is that you can break into it from anywhere on the globe. And you can do Hollywood celebrity promos almost everywhere too. Field reps from the studios and from the music companies and broadband TV networks and 'celebrity' radio is popping up everywhere.

In fact I often say Hollywood is a state of mind not a geographic location. Here are JPEGS of a how-to article I wrote on Hollywood promotion around the USA. Click on the JPEGS to read them or email me at joyceschwarz(at)gmail.com for details. My firm JCOM, www.joycecom.com organizes about a dozen special events and charity functions per year for celebrities & VIP clients. Want us to help or consult with your event? We're only an email away!

 

The golden Hollywood attracts a new generation of broadband production and always on entertainment and enter-tailing. Do you know how to strike gold in it and with it? If not write to JoyceSchwarz(at)gmail for details & sign up for our free newsletter @ www.hollywood2020.net.  

 

Yep that's Joyce Schwarz author & Hollywood columnist in the upper left of the article she wrote on Hollywood promo! And right of course is Betty Boop -- told you Hollywood was timeless! www.joycecom.com

Predictions on Future of TV & Tech from way back in 1992 by Joyce Schwarz, Hollywood columnist, media futurist

BY JOYCE SCHWARZ, @Hollywood2020.net  

WOW, when people ask how long I've been in the Internet and new media business, I often hear my colleagues say "Joyce Schwarz was in new media before it was new media".

Why because I truly saw it all coming in the future! It was the perfect fit for my varied background in journalism (on the staff of New York magazines), in advertising with major agencies like Foote Cone & Belding as an executive, specializing in new product/company launches and first of its kind products! Plus a masters degree in film from USC's School of Cinema & Entertainment & hands on production experience in the areas of TV, Film & CD ROM promo.

A few people look at me skeptical and ask -- was I really there and I often feel like I need to PROVE I WAS around in 90 and by 92 was not onlly writing about the new tech but producing and hosting a cable TV SHOW called "TURNED ON HOLLYWOOD" about Hollywood meets Silicon Valley in Los Angeles.

Sorting through some old files, I found a newsletter I had started back in 1992 called LA INSIDE/OUT and I saw that it talks about the first TV SHOW of TURNED ON HOLLYWOOD and gives some fascinating stats. The newsletter and show both had their debut in June, 1992 just after I conducted the very first workshops on new media for the DGA (Directors Guild of America WEST) and then was flown to NYC to do another private workshop for the DIRECTORS GUILD OF AMERICA EAST.

Enjoy these JPEGS and if you want more info on what was happening in 1992 -- email Joyceschwarz (at) gmail.com and check out my firm JCOM and see what we're doing in 2009! www.joycecom.com 200 articles & 6 books later!

This is the masthead for Joyce Schwarz newsletter on new media & technology started back in 1992. Click on JPEG to see the date June, 1992.

THIS IS THE FRONT PAGE of Joyce Schwarz newsletter (first issue) in June, 1992 on new media & technology for HOLLYWOOD and her upcoming cable show TURNED ON HOLLYWOOD...click on JPEG to read or email joyceschwarz (at)gmail.com for more info.

 

SOME INTERESTING FACTS & FIGURES from Joyce Schwarz newsletter on new media & technology that she shared back in 1992 at the first DGA (Directors Guild of America) workshops she conducted on new media. Yep- only 70 million people had computers back then! To see more info on what's happening now -- sign up for Joyce's quarterly newsletters & get more info about her monthly forecasts for what's next in new media & technology!

FUTURE OF TV WEST SET FOR 3/24-3/25 Hollywood Ushers In Innovators

By Joyce Schwarz, media futurist and Hollywood columnist, www.hollywood2020.net.

Future of Television West (www.televisionconference.com/west) to be held at the Hollywood Roosevelt Hotel in Los Angeles on March 24-25, 2009.

For a complete agenda & reservations go to: For complete agenda, registration and event details please visit: http://www.televisionconference.com/west.

SCROLL DOWN THE BLOG to see Joyce Schwarz article in TV GUIDE February 16, 2009 print edition on the FUTURE OF TV as she forecasts it.

 See the list of next-gen TV innovators on the FUTURE TV agenda.

NEXT-GEN TV INNOVATORS: Along with top network and broadband execs including Kevin Reilly, President, Entertainment, Fox Broadcasting Company who keynotes on March 24, check out these next-generation TV innovators who will be presenting at FUTURE OF TV WEST:  

Zillion TV, in beta, ZillionTV, founded by technology and television veteran Mitch Berman, is one of the newest companies promising to deliver TV through thpersonal TV system with a lineup of broadcast and cable channels, internet video, and on-demand content. e Internet with any show, anywhere, anytime www.zilliontv.com   Sezmi, founded by former Sony CTO Phil Wiserpersonal TV system with a lineup of broadcast and cable channels, internet video, and on-demand content. www.sezmi.com  EQAL, led by Greg Goodfried, Co-Founder and President and Co-Creator of lonelygirl15 and KateModernwww.eqal.com  Funny or Die Networks' CEO Dick Glover has developed Funny or Die into an Internet powerhouse and an online home for videos featuring some of Hollywood's biggest stars:www.funnyordie.com Electric Farm Entertainment is probably best known for Stan Rogow's AfterworldWebby-nominated, post-Apocalyptic epic about a man trapped in a world without technology.

MEDIA FUTURIST & HOLLYWOOD COLUMNIST TV GUIDE ARTICLE ON "MORE HAPPY DAYS" FOR THE FUTURE OF TELEVISION! See Feb 16, 2009 print issue.

               

What does the future of television hold? See more at the FUTURE OF TV WEST conference March 24 & 25 in Hollywood & check out Joyce Schwarz full page article in TV GUIDE Feb 16 edition. For a digital copy of that article, email: Joyceschwarz (at) gmail.com

ABOUT: HOLLYWOOD2020.net is an ongoing newszine about the future of media & entertainment & beyond written by Joyce Schwarz, Hollywood columnist, author & media futurist. Joyce wrote some of the earliest articles on new media & co-wrote the first trade books on MULTIMEDIA back beginning in 1992. She has written more than 200 articles for such publications as BUSINESS 2.0, HOLLYWOOD REPORTER< TV WEEK, TV GUIDE & more.  

FIRST MAGAZINE FEATURES THE VISION BOARD by Joyce Schwarz, www.ihaveavision.org

Going to the supermarket? Look for the latest issue of FIRST MAGAZINE for women--it has a yellow cover. If you look inside you'll see a 4-page spread covering the power of vision boards and quotes from Joyce Schwarz, author THE VISION BOARD: the secret to an extraordinary life, Harper Collins Publishing, Collins Design (www.ihaveavision.org)

    Don't miss this issue of FIRST MAGAZINE and see the great 4-page story on the power of vision boards and quotes from author Joyce Schwarz, THE VISION BOARD book, www.visionboard.info

  Discover how vision boards made their dreams a reality in the current issue of FIRST MAGAZINE and then go to www.ihaveavision.org to see more about using visioning & vision boards to create your best possible life in Joyce Schwarz, "THE VISION BOARD" book.

   

FIRST MAGAZINE features profiles from several of the vision board contributors to THE VISION BOARD by Joyce Schwarz, for more info and a free vision board creation newsletter go to: www.visionboard.info the book's blog.