Warner Bros Proves Every Frame, Every Scene, Every Movie = MONEY

By Joyce Schwarz @ Hollywood2020.net ......For a long time now (maybe a dozen years or so) I've been saying that every frame in every scene in every movie is monetizable! Meaning every frame = more money x more money!  If you ever remembered a scene in a movie ie RISKY BUSINESS TOM CRUISE playing around in those white socks or if you ever looked at a frame of a movie online and thought ahh that would make the perfect greeting card for my former boyfriend etc. then you get it.

Okay, so it's still not totally possible but this new practice/service by Warner Bros to let you make your own DVD on demand of vintage movies not available in stores shows that archival content can be monetized-- or at least that Warner Bros got THE NY TIMES attention with this.

See story JPEG and

link here:  

Warner Brothers Offers Oddball Items on Web

New York Times - ‎6 hours ago‎

By BROOKS BARNES; Compiled by DAVE ITZKOFF Warner Brothers has introduced a new DVD-on-demand offering for fans of niche vintage films. ...

Warner Bros launches "made-to-order" DVD service Reuters

paidcontent.org - Cary Grant Goes Digital: Warner Brothers To ... Washington Post

Warner Bros. opens vault for 'on demand' DVD service Entertainment Weekly

Los Angeles Times  - Bizjournals.com

all 327 news articles »

 

Hollywood2020.net is the ezine & blog by media futurist, author & consultant Joyce Schwarz, you can read more about her firm at www.joycecom.com. Hollywood2020 archives include more than 2000 articles/posts and almost 1 million page views. Schwarz has been writing and analyzing the emerging entertainment & Internet media business since 1990. She brings to her readers/clients more than 20 years executive experience in film, TV, advertising & other communications industries. You can reach her directly @ joyceschwarz(at) gmail.com