SAVE THE DATE -- find out how to monetize your content by seeing what's hot and what's not in next-generation advertising!
YES, you can make money across all the platforms, broadband, network TV, mobile & online & pubiic space & theatrical release, says The Advertising Innovation Panel moderator Joyce Schwarz, media futurist and author, JCOM, www.joycecom.com Check out this panel that is set for Digital Hollywood, fall, 2009. For more info, email: joycecom(at)aol.com
To see info on Joyce Schwarz firm and books go to www.joycecom.com
Digital Hollywood, October 19-22, 2009
Thursday, October 22nd
11:05 AM - 12:20 PM
Track II - The Advertising Platform
Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts
Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries.
Broadband, mobile, IPTV, cable and interactive TV and of course in games, ads and branded information are being delivered in many forms.
The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising.
In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction.
Thibaut Potdevin, Media Activation Manager, UEFA
Kevin McKenzie, CEO, JiWire
Ryan Steelberg, president and CEO, Brand Affinity Technologies, Inc. (BAT)
Jason Feffer, CEO/Co-Founder, SodaHead.com
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
Steve Goldman, CEO and co-founder, Ace Metrix: is a veteran of the advertising industry. Prior to Ace Metrix, Goldman spent 20+ years in leadership roles at Chiat/Day and BBDO advertising, building such prestigious brands as Apple, Porsche, Disney, Nissan, Infiniti, Fox Entertainment, Pizza Hut and many others. Goldman believes in the power of big ideas and great story-telling to move a brand’s needle, and the importance of having the right data in the process, which was the inspiration behind Ace Metrix. Before his life in advertising, Goldman spent his early years as a ‘rock ‘n roll’ photographer for the major record labels, photographing and touring with acts such as BAD Company, Led Zeppelin, David Bowie and AC/DC. Goldman also traveled around the world photographing the world’s children during UNESCO’s ‘International Year of the Child’, culminating in a photo essay published in Petersen’s Photographic Magazine. Goldman holds a BA in Economics and Psychology from the University of California, Los Angeles (UCLA).
Ryan Steelberg is president and CEO of Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the Web. Steelberg has more than 13 years of executive management experience in digital and online advertising. With his business partner and brother Chad Steelberg, Ryan founded and operated three successful companies prior to BAT: dMarc (Google Audio), AdForce, and 2CAN Media. Since 1996, the Steelbergs have raised more than $150 million in equity financing, managed more than 400 employees and created in excess of $3.0 billion in shareholder value through their three previous ventures. This year, Ryan Steelberg was named to SportsBusiness Journal’s “Forty Under 40” list of the best and brightest young executives in sports business. In 2006, the Steelbergs were named two of the "50 Most Powerful People in Radio," by Radio Ink Magazine. Inventors and holders of several prominent U.S. and international patents, the Steelbergs have developed advertising technologies and methodologies that have facilitated billions of dollars in advertising transactions.
Kevin McKenzie, CEO, JiWire: JiWire, Inc. was founded by Kevin McKenzie, who brings to the company 13 years of experience in online publishing and commerce in the technology industry. With a passion for technology products, and the wireless industry in particular, Kevin is a pioneer of media and online commerce. Prior to founding the company, Kevin was the senior vice president of CNET Networks' Shopping Services, which include its three Web sites developed to support tech buyers through every phase of the purchasing process: CNET, ZDNet Shopper, and mySimon. The sites integrate trusted editorial, including news and product reviews, with a powerful technology product data engine to fuel the decision-making and buying processes for a variety of tech audiences, from IT professionals and business decision makers, to people who rely on technology in their personal lives. Prior to heading CNET's Shopping Services, Kevin was senior vice president of CNET Channel, a business unit of CNET Networks and a provider of online technology product data, sales tools, and services for companies throughout the IT supply chain. Kevin played a key role in the success of CNET Networks since he joined the company in 1996. He wrote the business plan and developed the product for CNET's leads model, formed CNET's first content syndication/circulation team, and oversaw several acquisitions. Prior to joining CNET Networks, Kevin held the position of online marketing manager at Internet Shopping Network, the first online computer superstore in the world. He joined ISN as the third employee in 1994 and pioneered some of the first e-commerce marketing on the Web.
Jason Feffer, co-founder and CEO of SodaHead.com: a leading opinion community focused on discussing today’s hottest topics. SodaHead is a site that facilitates users to express their opinions, share their ideas and ask others their views through questions and answers. SodaHead covers a range of topics from politics, entertainment, pop culture, music, sports or anything else in the news. Prior to launching SodaHead.com, Mr. Feffer was the Vice President of Operations and served on the executive committee of MySpace overseeing advertising, revenue reporting, policy enforcement and government relations. Mr. Feffer was instrumental in launching MySpace in 2003 and helped to grow its membership to 100 million. He was MySpace’s fourth member. In 1999, Mr. Feffer joined his first dot-com start-up, Creative Planet where he led the technology efforts of two dozen Web sites to generate advertising revenue from a loyal readership of several hundred thousand film and television professionals. Prior to his career in dot-com start-ups, Mr. Feffer worked in the interactive entertainment and video game industry at Activision and Davidson & Associates. Mr. Feffer graduated from the University of Southern California’s School of Cinema-Television with a Bachelor of Fine Arts in 1993.
Thibaut Potdevin, Media Activation Manager, UEFA: Thibaut Potdevin has produced the stunning documentary film 'Kill The Referee', which is being released this autumn in theaters, television and DVD in parallel across Europe as part of a vast 'branded entertainment' operation. The film has already been selected in several film festivals such as Locarno, Sevilla, Warsaw or Lisboa. Over the past 10 years, Thibaut Potdevin has created and matured several innovative media projects for such different companies as the news agency Agence France Presse, the Lagardere group or the European soccer federation (UEFA), where he presently manages media activation projects. Thibaut Potdevin graduated in News Industry management at the Political studies Institute of Rennes, France, in Political Sciences at the Political studies Institute of Lyon, France and in journalism at the University of Tours, France.
Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com: Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T
. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more.
She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.
To speak to Joyce Schwarz about the panel: please email her directly at joyceschwarz(at)gmail.com
