REDEFINING SWAG AS: SHARE WITH AN ATTITUDE OF GRATITUDE! by Joyce Schwarz at www.Hollywood2020.net
SWAG takes center stage at Hollywood Gifting Suites this week but one best-selling inspirational author Joyce Schwarz, The Vision Board book, Harper Collins Publishing, Collins Design (www.visionboard.info) aims to redefine SWAG and add charity promotions to the mix to benefit worthy nonprofits, not just celebs and press & brands.
Best selling author Joyce Schwarz THE VISION BOARD promoted Lance Armstrong’s LIVESTRONG foundation at the gifting suite at Sunset & Vine where she walked the talk about using this event and others like it to tie in and promo giving not just getting!
Jamie H ilfiger the gorgeous actress and model(above) is just one of the many personalities who stopped by to help support the MCC Charity upcoming event and help promo LIVESTRONG.com (Lance Armstrong's foundation and cancer awareness effort. Glad we could give you a signed copy of THE VISION BOARD for saring the vision & encourage you and other celebs to support charity too~!
GIFT IS TOO OFTEN A VERB IN HOLLYWOOD! In a place like lace like Hollywood where GIFT is often used as a verb, it just makes good sense to share the spotlight and even focus more of center-stage on charity and community outreach," Schwarz explains. We are so fortunate here in Hollywood and there are so many good causes and charities that deserve to benefit from the generosity of major brands, celebrities and media who gather during Awards weeks," Author and Hollywood career and new media launch strategist Joyce Schwarz says. She encourages brands, celebs and media to tie in charities and donate at least a portion of the goodies!
Thanks to the generosity of Aestheticeverything.com gift suite organizer Vanessa Flores and the donation of books from my publisher Harper Collins, Collins Design, I’m able to be at this gorgeous OSCAR Gifting Suite to promo Lance Armstrong’s LIVESTRONG cancer awareness program and the upcoming fundraiser for Metropolitan Community Charities on Weds March 10 at the same Sunset & Vine tower e proceeds and promotional budgets directly to a charity of their choice. SUGGESTED GUIDELINES FOR PUTTING CHARITIES IN THE SPOTLIGHT DURING AWARDS WEEK:
Schwarz shares three of the her suggested ways that celebrities, media and brands can share their treasure trove of freebies with charities
****Invite the executive director and other reps from the Charity of your choice to provide you with promo materials, literature or even bracelets like the Lance Armstrong LIVESTRONG.com foundation did for Schwarz booksigning table area!
*****Arrange to auction off at least one of the SWAG bags given out for a charity of your choice, You can set up the auction post-awards week via online services like eBay or Yahoo and tie it into your charity of choice website
*****Exhibitors and vendors can promo their favorite charities upcoming events by handing out invitations and and even pledge forms while at the event!
Schwarz also suggest that vendors limit the number of gifts given to each person attending to one each and donate one for one to a charity of your choice or of the celebrity's favorite non-profit Schwarz will be offering other suggestions during interviews in her donated exhibit area at the Sunset & Vine Tower from 11 am to 6 pm daily Friday & Saturday. She will also accept checks and donations for her the Metropolitan Community Charities and of course welcomes volunteers and supporters of LIVESTRONG.com.
ABOUT THE VISION BOARD BOOK: You can see a free chapter of The Vision Board book at http://tinyurl.com/seeinsidebook and you can sign up for a free newsletter on creating vision boards at www.visionboard.info. THE VISION BOARD book is published by Harper Collins Publishing, Collins Design, and is 208 pages, 4 color with more than 100 color pictures. The book is available at more than 5000 bookstores including Barnes & Noble and Borders in the USA & Canada. You can also order the book directly from Amazon.com at this link: http://tinyurl.com/ordervisionbook FOR MORE INFO: 310-822-3119, Joyce Schwarz,
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.*Exhibitors and vendors can promo their favorite charities upcoming events by handing out invitations and flyers at their tables and booths.
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