Hollywood2020

Hollywood2020.net Spotlights Sharp's New Immersive 5D Display at Japan Theme Park

by Joyce Schwarz, blogging at hollywood2020.net  YOWZA it's almost hard to believe -- this giant screen from Sharp is now on display at a theme park in Japan. Here's the official press release and the picture follows: 

Sharp Corporation (Press release) is providing the theme park of Huis Ten Bosch Co., Ltd. (Sasebo City, Nagasaki Prefecture, Japan; President & CEO: Hideo Sawada) with a multi-screen display system.

Comprising a large front screen surrounded by screens on the top, bottom, left, and right, the system engulfs visitors on five sides with detailed life-like images in a new kind of image space. The attraction, called the 5D Miracle Tour, will open on April 29, 2011.

This multi-screen display system has a total of 156 units of the PN-V601 60-inch LCD monitor configured in five surfaces: a front wall, ceiling and floor (36 monitors each) and left and right walls (24 monitors each). Because of the small system frame width between neighboring monitors, visitors are surrounded by huge, seamless displays from 200 to 300-plus inches wide in front, above, below, and on both sides. An image transmission system controls all of the LCD monitors to give visitors a whole new visual experience of images that are bright, detailed, and life-like.

BLOGGER NOTE: this reminds me of some displays that were popular in the '70's in the USA for example one that was called the San Francisco Experience and was featured at Ghirardelli Square in the tourist areas of San Francisco. Personally, Joyce Schwarz also created a major fund raising display for the University of San Francisco development fund as a tribute to USF which survived the 1906 earthquake.

CNN ROYAL WEDDING COVERAGE QR CODE LINKS TO MOBILE WEDDING PLANNER

by Joyce Schwarz, blogging at www.Hollywood2020.net  So for the first time during the LIVE coverage by CNN of the Royal Wedding I saw a QR code that linked to additional 'surprise' bonus video. CNN had used a QR (blogger note QR stands for Quick Responseand in some cases these are called 2D barcodes) Code for linking viewers to additional emergency resources for their Japan coverage. Looking back that was first on March 31 according to the search I did see here: 

CNN testing QR codes on TV « reDesign mobileMar 20, 2011 ... CNN began testing QR codes on air this weekend to direct people to a site where they can help Japanese earthquake and tsunami victims. ...redesignmobile.com/2011/03/20/cnn-testing-qr-codes-on-tv/ - that QR code looked like this: 

CNN's Royal Wedding coverage QR Code ran on their specially designed Royal Wedding interface and was mentioned LIVE by Anderson Cooper who encouraged people to scan the code LIVE with thier smart phones and get an unexpected or surprise bonus video which led viewers to  CNN's mobile wedding planner. 

This blogger could not find the QR code cached on the CNN site, but I did see these screengrabs that on Anderson Cooper's web page that showed the actual screen shots of the Royal Wedding QR code:

 What's interesting about this screenshot of the Royal Wedding which was posted live on Anderson Cooper's web page is that the there is no scroll at the bottom  but the blue ribbon opens up (see additional screenshots below) to feature what looks like index cards with facts and additional updated info about the wedding as it proceeds. Quite a nice interface that apparently was designed just for the wedding. Blogged by Joyce Schwarz, Hollywood2020.net

 More screenshots form the Royal wedding showing a new interface for the screen designed by CNN for the Royal Wedding coverage

 As you can see left instead of a scroll the Royal Wedding CNN's coverage shows a blue ribbon that opens up to show what appears to be index cards that kind of flip up one after another giving additional info and live updates exclusive to the Royal Wedding during it's LIVE COVERAGE...these notes disappear on the archived or cached coverage of the wedding fyi.

Why is this new interface and the QR code significant? Because it shows the combo of cross-platform coverage for a LIVE event and the challenge of adapting for different devices and viewing.

More on this challenge will be discussed at DIGITAL HOLLYWOOD May 2 at 10 am to 11:15 pm when Joyce Schwarz moderates a Roundtable on the Future of Immersive Consumer Experiences at that conference. For more information, email: [email protected] 

 

Digital Hollywood Roundtable on the Immersive Consumer Experience Set for Monday, May 2, 10 - 11:15 Ritz Carlton, Marina Del Rey, California, Moderator: Joyce Schwarz, Author & Business Development Consultant, JCOM

DATE: Monday, May 2^nd 10:00 AM – 11:15 AM

LOCATION: Ballroom Terrace Ritz Carlton Marina Del Rey

      TOPIC: iPad-Tablet-SmartPhone-PC-Game – TouchIt -

       Roundtable on the Immersive Consumer Experience

 Description: All consumer devices are undergoing a revolution - both in the way that consumers interact with the device - as well as new andcreative possibilities in the way that software and hardwaredevelopers understand the nature of their products. Touchscreen, motion and immersive computing, Tablets, SmartPhones and Television devices are now only at the starting gate of innovation.This session is for innovators and executives who are participants in the future.

 SPEAKERS FEATURED:

David Gill, Sr Dir, Mobile Media & Marketing, The Nielsen Company

Michael Brown, VP Media & Entertainment,Digitaria

Ted Theocheung, GM, PC and Digital Home Ecosystem, Synaptics

Pedro Vargas, Sr Director, Corporate Marketing, Atmel

Steve Kingsley-Jones, Director, Product Management, Immersion Corporation

Matt Joe, Vice President, Technology, POP

Joyce Schwarz, Author, Business Development,Advisor, JCOM, www.joycecom.com

Pedro Vargas, Sr. Director Corporate Marketing Atmel Featured in Podcast Preview of Digital Hollywood Roundtable on Immersive Consumer Experiences With Moderator Joyce Schwarz

by Joyce Schwarz, bestselling author, JCOM, marketing & business development for emerging media and entertainment blogging at www.hollywood2020.net.  

As many of the readers of Hollywood2020.net know I'll be moderating an exciting panel at Digital Hollywood on May 2 at 10 am to 11:30 pm at the Ritz Carlton,Marina Del Rey, California. The good news is the Ritz is just down the street from my home and I can see it from my office window. Plus the panel is packed with some top names in the areas of next-generation immersive consumer experiences. Here's the list again for those who did not see it previously:

Digital Hollywood Spring, Marina del Rey, California
Date: Monday, May 2nd - Thursday, May 5th, 2011
New Location: The Ritz Carlton Hotel, 4375 Admiralty Way, Marina del Rey, Califorina 90292
Phone: (310) 823-1700 For more info go to www.digitalhollywood.com

 Pre-Day Events - The Strategic Sessions
Monday, May 2nd
10:00 AM – 11:15 AM
Track I: SmPh-TbLT-1, HGmz-1
iPad-Tablet-SmartPhone-PC-Game – TouchIt - Roundtable on the Immersive Consumer Experience
David Gill, Sr Director, Mobile Media & Marketing, The Nielsen Company
Michael Brown, VP Media & Entertainment, Digitaria
Ted Theocheung, VP of PC & Digital Home Divisions, Synaptics
Pedro Vargas, Senior Director, Corporate Marketing, Atmel
Steve Kingsley-Jones, Director of Product Management, Immersion Corporation
Matt Joe, Vice President of Technology, POP
      Joyce Schwarz, Author and Business Development Advisor, JCOM To see bios and more information on the speakers go to this link: click

       TO PREVIEW THE ROUNDTABLE DISCUSSION: Hollywood2020.net set up an advance podcast that was attended by Pedro Vargas, Sr. Director Corporate Marketing, Atmel and the panel moderator Joyce Schwarz, JCOM Marketing & Emerging Media Business Development earlier today

 You can read more about Atmel at www.atmel.com and you can find out more about Joyce Schwarz marketing and business development services at www.joycecom.com Or connect with her at: www.linkedin.com/in/joyceschwarz

 CLICK on the arrow below to  hear the Podcast by Joyce Schwarz with Pedro Vargas, Atmel previewing the upcoming roundtable at Digital Hollywood on May 2  

CONTROLLING VIDEO IN TIME SQUARE....FACT OR FICTION -- Hollywood2020.net Looks Behind the Scenes

by Joyce Schwarz, blogging at www.hollywood2020.net on the future of media and entertainment.

If you saw the movie LIMITLESS, then you saw a scene where the lead character was walking dazed toward Time Square...to promo the film, a faux techno app was created and aired on Youtube...about how you can hack into Time Square videos....it was a fun but quite subtle video that even attracted NY TIMES attention and an article.

Then as we all know truth is stranger than fiction sometimes and a Toronot media firm actually DID 'contro' Tiem Square video for real...I was following the adventure but it seems other than the Toronto news media not a whole lot of other people were...here's the screengrab of that rather amazing feat.!

Hollywood2020.net tried to get ahold of the componay that did CONTROl the Time Square screens turns out it's a small mom and pop operation as we said out of Toronto called TUBEMOTO www.tubemoto.com and is founded by  
Adi Isakovic.

Here's an article that explains more about the adventure that Adi and his wife took on: Man controls Times Square screen with iPhone - for real | TG Daily

Mar 24, 2011 ... The exploit follows a hoax last week which appeared to show an iPhone user controlling a Times Square screen - but which turned out to be a ...
www.tgdaily.com/.../54911-man-controls-times-square-screen-with-iphone-for-real - Cached

 

Toronto tech-whiz controls Times Square screen from cellphone ...

 

Mar 23, 2011 ... A Toronto tech-whiz takes over a 5000-square-foot screen in Times Square ... “It's basically the ability to broadcast and control screens ...
www.thestar.com/.../959018--toronto-tech-whiz-controls-times-square-screen-from-cellphone - Canada - Cached

Maybe someday we will catch up with this techno whiz and see behind the curtain more specifically how it was done and what implications it has for the future.

Meanwhile, join Joyce Schwarz at Digital Hollywood May 2 at 10 am as she moderates a panel at the Ritz Carlton Marina Del Rey, CA ...here are the details and for more information go to www.digitalhollywood.com