By Joyce Schwarz, Hollywood columnist blogging at www.hollywood2020.net.
Who says that cause-related marketing is dead? Not so! And if you want a great example look at the Nike Mag "Back for the Future" release of the shoes that were yes, in the original BACK TO THE FUTURE movie. Now on auction at eBay at the latest count the first hundreds of the limited edition of 1500 shoes were going for an estimated average of $3500.00 a pair.
The Nike Mag looks like it came out of the future check out www.back4thefuture.com for details and links to bidding for Michael J Fox chairty on Ebay.
It's said that a British rapper Tinie Tempah actually bought a pair in advance for $37,500 YOWZA! Why Did Tinie Tempah Pay $37500 For A Pair Of NikeAir Mag Sneakers?
WHAT MAKES THIS SUCHA BRILLIANT combination of entertainment and retailing is that it involves:
A)Celebrities and Athletes
B) Limited edition shoes
C) Ties back to the movie BACK TO THE FUTURE
D) Original creative and themed website called BACK4thefuture.com be sure to watch the trailer --which is also on Youtube
E) Special celebrity, star-studded event launch
F) TIe in with Michael J. Fox's Charity
G) Ebay exclusive auction
H) Social media and more!
The
The Nike Mag limited edition shoes are selling at $3500 average as of 9/10/11 at least that was for the size 9 that I checked. I'm assuming they could be unisex too.
NO POWER LACING -- as shown in one of the videos promoting the shoes or rather entertaining you and teasing you at www.Back4thefuture.com site and also on Youtube and other social media sites you'll find out that no there is NOT power lacing -- you'll have to wait until 2015 for that.
The battery in the Nike Mag lasts 5 hours without charging and the details of the lifetime for the battery are explained in the next JPEG (below)
Hollywood2020.net was established in 2007 and has featured more than 2000 posts about the future of Hollywood & beyond. The blog and syndicated column was created by founder Joyce Schwarz, media futurist, keynote speaker,moderator and author of some of the earliest books on Digital Media, new media and Multimeida. You can see more about Joyce Schwarz at www.joycecom.com and of course tweet with her at www.twitter.com/joycecom Email her at joyceschwarz(at)gmail.com
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