Immersive Consumer Experience Roundtable Set for Digital Hollywood Mon.Oct 17, at 10 am at Ritz Carlton Marina Del Rey Featuring:Chris Petrovic, Jon Kiachian,Bryan Hoadley,Jim Gable ,Aron Levitz and Moderator Joyce Schwarz

by Joyce Schwarz, blogging at www.hollywood2020.net 

Are you attending Digital Hollywood this week at the Ritz Carlton in Marina Del Rey, California?  If so, you'll want to join us at this exciting Roundtable on Immersive Consumer Experience Set for October 17, 2011 at 10 am in the Ballroom Terrace! 

Here's more info on the topic and why it's crucial for you to understand such new arenas as HAPTICS, AUGMENTED REALITY, Enhanced Television, Gesture Control & beyond: 

Digital Hollywood, October 17-20, 2011
Ritz Carlton Hotel, Marina del Rey, California
Monday, October 17th
10:00 AM - 11:15 AM

Track I: SmPh-TbLT-1, HGmz-1, Ballroom Terrace
iPad-Tablet-SmartPhone-PC-Game - TouchIt - Roundtable on the Immersive Consumer Experience

All consumer devices are undergoing a revolution – both in the way that consumers interact with the device – as well as new and creative possibilities in the way that software and hardware developers understand the nature of their products. Touch screen, motion and immersive computing, Tablets, SmartPhones and Television devices are now only at the starting gate of innovation. This session is for innovators and executives who are participants in the future.
Chris Petrovic, GM, Digital Ventures, GameStop
Jon Kiachian, Senior Director of Touch Marketing, Atmel Corporation
Bryan Hoadley, Executive VP and General Manager, Movea
Jim Gable, Head of Kylo, Hillcrest Labs
Aron Levitz, Director, Content Acquisition and Entertainment, Research in Motion (RIM)
Joyce Schwarz, Author and Business Development Advisor, JCOM, Moderator

HERE'S BACKGROUND INFORMATION ON THE SPEAKERS AND MODERATOR! For more info email: joyceschwarz(at)gmail.com or call 310-822-3119. You can also sign up for the whole conference at www.digitalhollywood.com 

NOTE THIS CONFERENCE SESSION WILL BE VIDEO RECORDED by the moderator's videographer --if you are interested in getting a video copy of the session, please contact: [email protected] 

hris Petrovic, GM, Digital Ventures, GameStop: As a member of the company’s seniormanagement team, Petrovic serves as the principal leader of GameStop’s digital strategy. He is responsible for building on the company’s ongoing efforts to integrate digital media into the company’s multi-channel strategy, as well as overseeing the development and execution of a digital acquisition strategy. This includes leveraging the company’s unique and distinctive relationship with customers in-store, online and around the globe to drive driving digital sales through more than 6,400 domestic and international stores and on its Web sites: gamestop.com and gameinformer.com. Prior to GameStop, Petrovic served as VP, Digital Media for Playboy Enterprises. In this role, he was responsible for developing and managing digital-focused strategic and business development initiatives for all divisions the company, including online, mobile, TV, radio and publishing. Petrovic was also responsible for finding the next generation products and services and developing launch strategies for their successful global execution. This position places him at the leading-edge of new and future ideas and technologies as well as and new-media business models. Before joining Playboy, Petrovic served as VP, Business Development for AG Interactive, a division of American Greetings. Petrovic oversaw all business development efforts across of the division’s digital business units. Petrovic joined AG Interactive from theglobe.com, where he served as VP, Strategy and Business Development and was responsible for developing and growing the company’s digital and print media businesses. Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles. He began his new media career as the CEO of Internet start-up BannerGreetings.com in 1998, and from there went on to become COO of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business Development and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com. Petrovic is based in the company’s Los Angeles offices.

Jon Kiachian is the senior director of touch marketing at Atmel Corporation. Prior to Atmel, Mr. Kiachian spent four years at National Semiconductor as the director of personal mobile devices and a director of marketing and applications. During his tenure at National, Jon was responsible for revenue of over $600M for the power, audio and display businesses. He also managed a team of technologists, strategic marketers, customer strategists and program managers. Mr. Kiachian also spent six years at Silicon Image as the director of sales and product marketing, where he defined and launched products that enabled Silicon Image to grow revenue from nothing to over $250M annually. It was during this phenomenal growth period that Silicon Image went through a successful IPO. He started his career as an applications engineer at National Semiconductor. Mr. Kiachian holds a master's degree in management from Stanford University's Graduate School of Business and a bachelor's in electrical engineering from the University of California, Santa Barbara. He was also on the Engineering Dean's List at Santa Barbara and holds certifications in marketing management and market leadership.




Bryan Hoadley is Executive Vice President and General Manager at Movea. He leads all US functions including engineering, marketing, finance, operations, customer support, driving the development and execution of Movea's technologies and capabilities, with a strong focus on Movea's MotionIC® strategy. Bryan is also responsible for Worldwide sales and marketing activities, when joining Movea, he transformed the company that was losing $600,000 a month to a profitable business in a year and a half. Bryan Hoadley has strong background in creating and fostering relationships with customers and partners around the globe, from working with customers and partners in the US, Europe, and Asia. Bryan has more than 20 years in the microelectronics industry. Prior to joining Movea, Bryan spent 15 years in the automated semiconductor test industry with Credence Systems Corp, as Vice President and General Manager, then promoted to Senior Vice President of World Wide FieldOperations. Bryan was a vital component in the success of Credence when holding critical decision-making positions in field operations, sales, and business development. While with Credence, Bryan headed European Operations as President of Credence France SAS, Italy SLR, Director of Credence UK LTD and subsidiaries in Malta, Belgium and Ireland. Bryan managed more 580 employees and four major distribution partners, spanning over 24 countries, while bringing Credence in $470 million in revenue with the deployment of his new strategy alignments and executions. Bryan spent 4 years managing and operating European Operations,while based out of and living in Grenoble, France. Bryan holds a Bachelor of Science in Aeronautical Engineering for California Polytechnic State University, San Luis Obispo, and earned an Executive MBA from Stanford University.

Jim Gable, Head of Kylo, Hillcrest Labs: Jim Gable is currently Head of Kylo for Hillcrest Labs, a company with a breakthrough pointer system for widescreen TVs. Previously, he worked in Silicon Valley for many years, including as a Vice President at 3Com Corporation following 3Com's acquisition of Kerbango, a company he co-founded. Kerbango built a critically acclaimed Internet radio - a new type of Internet appliance that played thousands of Internet radio stations from the Web. Prior to founding Kerbango, Jim was Vice President of Software Marketing for Apple Computer. In his twelve years there, he was instrumental in shipping several of Apple's most successful products such as Mac OS 8, the original Power Macintosh, TrueType fonts and the LaserWriter II. Earlier, he worked at the Boston Consulting Group. Jim holds a Master's degree in Industrial Engineering and a Bachelor's degree in History from Stanford University. He holds a Master's degree in Business Administration from the Harvard Business School.




Aron Levitz is the Director of Content Acquisition and Entertainment at Research in Motion (RIM). He overseas global content acquisition and the relationships in the music, movie, TV and sports worlds. Prior to his three years at RIM, Aron worked at a series of companies ranging from the social gaming and interactive TV space to those working on the cutting edge of mobile hardware. Aron holds both a Bachelor and Masters degree in Mechanical Engineering from the University of Waterloo.

Joyce Schwarz, Author and Business Development Advisor, JCOM: Schwarz is one of the leaders in emerging communications, entertainment and technologies on the West Coast. She combines more than a decade of high level advertising and marketing posts with such advertising agencies as Foote Cone & Belding and a division of Ogilvy & Mather with a dozen years experience launching start-ups, Corporate spin-offs and digital media innovations. Her record includes more than $300 million in product launches for such firms as AT&T, Philips and Sheraton. Our background ranges from such major campaigns as the 'Missing Kids on the Milk Carton' community outreach program to Johnson & Johnson's disposable contact lens to Democrats.com at the DNC, 2001 to the acclaimed 'Day In the Life of Paris' streaming online back in 1995. JCOM's strength includes a database of 20,000 corporate and new media leaders we have met personally through our client work, Venture Capital liaison and in speaking at conferences like NAB, Digital Hollywood and CES. Matchmaking for business is our forte. But, it's not just the access, it's bottom-line results that we bring to you and your firm. Our record includes more than 200 alliances and partnerships with major corporations, institutes and multinational leaders. Joyce holds a masters degree in professional writing (Cinema) from USC and an undergraduate degree in journalism from Ohio University and MBA studies at the University of San Francisco. She is past-president of the USC Cinema-Alumni Assn., listed in Who's Who in the World, Who's Who in Entertainment and Who's Who in Women. Her published books include: "Multimedia 2000" for the NAB in 1992, "Gateway to the Next Millennium", "Successful Recareering", Career Press, 1993, Harcourt Brace, 1994, "How to Break Into the New Hollywood", Hay House, 1995 and "Cutting the Cord: Tech TV's Consumer Guide to Going Wireless," Que Publishing, Spring, 2002. Chances are that you've also read many of the more than 300 articles and columns Joyce has written for such publications online and off including: Digitrends.net, Business 2.0, Wireless Women, LA Times,