TV GOES SOCIAL AND 2nd SCREEN SUMMIT SET FOR 2/22 TO EXPLORE FUTURETAINMENT -- but should they really be looking at the broader future of media instead asks author and emerging media consultant Joyce Schwarz

Joyce Schwarz, author and media futurist,  is depicted as part of a TV set in the above photo. But more likely Schwarz says is TV that customizes itself for you. Schwarz coined the phrase "CUSTOM-TAINMNET" back in 1994 in the textbook she edited and co-wrote for Harcourt Brace, "MULTIMEDIA: Gateway to the Next Millenium".

by Joyce Schwarz, blogging at Hollywood2020.net, as I prepare to go to two summits on Weds:

 http://www.2ndscreensummit.com/ 

and TV GOES SOCIAL at the same location (co-located) in Santa Monica --  I'm challenging you and the industries of publishing, music, film, TV, telecommunications and education to join me in looking at a broader view than what these two conferences seem to be covering --what really is the future of MEDIA -- not just 'tainment (entertainment, info-tainment, edu-tainment etc). 

 Here's a peek at what the Feb 22 conferences will show: 

TV GOES SOCIAL -- http://www.2ndscreensummit.com/tracks/tv-goes-social/ is set to look at some top of mind concerns and opportunities as these agenda items:

****How the Web is Won – with Social TV: Case Studies: Winners in the New Social TV Race Talk about Lessons Learned

***The Spot Heard Around the World:Social TV Advertising and Marketing Takes You to Places no Ads Have Been Before.

***Curated TV:The Impact of Celebrity, Expert, Influencer, and Ambassador Curation when exploring and consuming content

***Genre Benders Social TV Takes Existing Genres to New Levels of Audience Participation

and a special session on ***Social TV Market Overview

BUT WHAT ABOUT? 

****Games -- the stickiest stuff on Facebook is games-- I can't imagine anything more social then playing a game with your pals. Sure we'll probably see game apps at the conference -- but what about immersive experiences say something like Xbox kinect TV series or reality series where we can compete or assist the AMAZING RACE through some kind of geo-located activity? RFID and GPS make it possible now. 

****LOCAL -- 90 percent of advertising is LOCAL and yet most of us still have little if any coverage of our local geographic area (within 5-10 miles) unless a disaster happens right next door. 

***GAMBLING -- GTE (remember them before Verizon took over) had great success with gambling -- and almost every geographic area across the USA has a Casino now. I realize Internet gambling is illegal-- but what kind of tie in with Casinos is possible or even a state lottery? Not just apps that connect you to your ESPN virtual team or a Fantasy football league.  WHY can't we be IN the casino when we're not there? 

***NOOK, KINDLE FIRE and cross platform interfaces that make reading and watching simultaneously come alive -- especially for our kids. Sure Hasbro and Leapfrog and other companies have stand-alone systems but turn that homework into a game. Years ago I worked with a firm that produced an interactive bible with video and more -- how perfect for Sunday morning -- to go beyond Joel Osteen's sermon on the stage. 

***FEELINGS -- remembering that people don't watch TV or videos or films just to see moving pix anymore -- we watch to feel something -- horror, excitement, surprise etc SO what about systems  that sense my mood (AI or IA) and deliver media to match or even make me happy

(see this blogger's 2-page interview in TV GUIDE)(BELOW on HAPPY TV)  

TV GUIDE INTERVIEW JOYCE SCHWARZ

View more presentations from Joyce Schwarz.

SELF-HELP, HEALTH and BUSINESS -- 10,000 boomers are retiring every day for the next 19 years-- there has to be something beyond CELEBRITY APPRENTICE and the VOICE to attract their bucks -- doctors offices, resorts, hotels, hospitals, rest homes & more are filled with opportunity to media to go beyond just being social. And more than half of those boomers are starting businesses -- still no small biz TV networks that I know of? 

NO MORE SILOS: Back in 1994 I coined the phrase CUSTOM-TAINMENT and it still a good one -- It's time to stop thinking of media as separate silots of music, publishing, TV, film, games and education or the real revolution may just pass by the digital media creatives and leaders who just might look 'old school 5 years from now. 

SEE BELOW FUTURE OF TV presentation from '04 at AdTech Chicago featuring Joyce Schwarz outlook for the new screens and no screens! 

AND WHAT ABOUT IMMERSIVE EXPERIENCES --beyond 3D that take me into public spaces or attract me when I'm there 24-7-eplex like Joyce mentiones in this 2004 video of her presentation at AD TECH? GO TO WHERE THE PEOPLE ARE! 

If you're really into this stuff-- take a look at the presentation on immersive consumer experiences from FALL, 2011 on SLIDESHARE--

We've only just begun to really create new mediums to communicate, watch, listen and even ride to the future! http://www.slideshare.net/joycecom/dhfall11

Plus seven tactics for digital media mercenaries: http://www.slideshare.net/joycecom/seven-tactics-for-digital-media-mercenaries

Joyce Schwarz can be reached in real time @joycecom on twitter and you can read more about her background at: www.linkedin.com/in/joyceschwarz  Schwarz is the author of more than 300 articles on emerging media, has written or co-written 7 books including the NAB's first tome MULTIMEDIA: GATEWAY TO THE NEXT MILLENIUM and she combines a background of more than 20 years in the mainstream advertising agency business (FOOTE CONE, OGILVY, etc) with experience launching more than 75 venture funded emerging media firms ranging from emusic.com to Primesense.com (XBOX KINECT) She organized and chaired the Paris France Internet/ITV conference from '95 to '97 and is a popular speaker at international conferences and a paid business motivational and futurist for the next generation of opportunity.  She is now prepping www.startup50plus.com to serve as an accelerator that will cash in on the $11 trillion in retirement funds around the globe joyceschwarz(at)gmail.com  Hollywood2020.net is her blog and it features more than 1200 posts on emerging media & entertainment