Hollywood2020

Hollywood2020.net HOT PICKS for Digital Hollywood Conference PREVIEW DAY: April 30 Author and Media Futurist Joyce Schwarz Previews WHAT'S HOT!

by Joyce Schwarz, blogging at Hollywood2020.net 

SO MUCH TO SEE at the upcoming DIGITAL HOLLYWOOD www.digitalhollywood.com conference April 30 - May 3 at the Ritz Carlton Marina Del Rey, CA. Producer Victor Harwood always does a masterful job of staying ahead of the game! 

TOP PICKS AT FIRST GLANCE: Here are my picks for the Digital Hollywood Conference at first glance (as I see more I'll report back and of course blog or tweet more as Hollywood2020.net covers the event LIVE). How did I select these sessions - -a) based on celebs or pop culture value of the panelists b) new or emerging tech that we all need to see or hear about and c) sounds like great fun! 

PICK # !  DAY: Monday, April 30th TIME: 11:30 AM - 12:30 PM Track I: SmPh-TbLT-2, AdvUp-1, TV-2012-1 Ballroom Terrace TOPIC: The New Fandom: Building and Nurturing Communities for Entertainment Properties on Social Platforms Andrew McLaughlin, Vice President, Tumblr, Moderator Kenyatta Cheese - consultant for BBC, Travel Channel, and others Erik Flannigan, Executive Vice President, Digital Media - Viacom Entertainment Group Eric Kuhn, Head of Social Media, UTA Molly McAleer, co-founder, Hello Giggles, writer, Two Broke Girls JOYCE SAYS WHY IT COULD BE A HOT SESSION: Two Broke Girls is a breakout TV hit plus you get to meet execs from TUMBLR, TRAVEL CHANNEL consultant, EVP Viacom, UTA And it's still all about cashing in on community and content to grow and monteize your audience  PICK #2 Monday 1:45 - 3 PM  1:45 - 2:30 - HwdSummit Marina Vista Room  Yahoo! Comedy and How To Turn Your Funny Idea Into a Web Series Corey Moss, VP Digital, Principato Young Entertainment, Moderator Brian Hunt, Head of Creative Development Original Video, Yahoo! Josh Weiner, Writer, Downton Arby's Ethan Smith, Writer & Director, The Booty Call & Beets By Dre Presented by: Principato-Young Entertainment why it could be hot -- WHO DOESN'T WANT TO SELL A WEB SERIES AND THEN MAYBE GET IT OPTIONED FOR A TV SHOW OR A EVEN A FILM!  AND JUST HTE NAMES OF THESE PROJECTS BOOTY CALL& BEETS ! PLUS HAVE TO CHECK OUT PARTICIPATE-YOUNG ENTERTAINMENT AND OF COURSE YAHOO'S HEAD OF CREATIVE DEVELOPMENT FOR ORIGINAL VIDEO -- ONE OF YAHOO'S LAST BASTIONS OF GREAT OPPORTUNITY -- COUNT ME IN!  pick #3 FOR PREVIEW DAY: Monday, April 30th 3:45 PM - 5:00 PM Track III - SmPh-TbLT-5, AdvUp-6, TV-2011-3, Screening Tent II The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce The SmartPhone and Tablet have transformed and redefined how consumers relate to their communications experience - it is now all a world of personalized interaction. As the consumer addresses commerce, communication or TV - as Apps or as a transaction - it is all now part of a greater Social Experience. The world of phones, TV and computing is now altered forever all aspects of our lives. From entertainment, person-to-person communications, group relationships to the political and commericial sphere, no aspect of our lives is not being impacted and transformed by the Social phenomenon. We are living in the era of The Social Experience. Rob Weiss, Chief Content Officer and Head of Media Networks, EQAL Craig Parks, Vice President, Digital Media, IFC David Maher Roberts, CEO, The Filter Gary Frenkel, Senior Vice President, Digital Products & Communities, TakePart, Participant Media Jason Meil, Principal, Method Michael Brown, Vice President, Media & Entertainment, Digitaria Chia-Lin Simmons, Vice President, Marketing & Content, Harman International Patrick Kennedy, President and CEO, Sidebar, Moderator why it could be hot -- Patrick Kennedy is brilliant and the merging of the SMARTPHONE and TABLET (or even our ereaders) is HAPPENING NOW -- we've moved from person to place directly to person to person. AND NOW GET READY TO ADD COMMERCE (my favorite part monetizing all that content). PS I hear that Gigi Johnson's session on Digital Media 101 was very good last fall. I'll peek in and give you' a birdseye view when I blog the preview day NOTE: WATCH for Joyce Schwarz picks for day 2 & 3 and for her overview of the Variety Summit and Urban Media Summit and other co-located events. Schwarz is one of the top female digital media pioneers. She has written 6 books on the future of media, careers and opportunities in the NEW HOLLYWOOD and has been featured in a 2 page story in the print edition of TV GUIDE on the future of TV. She heads JCOM MARKETING & BUSINESS DEVELOPMENT, www.jcombusinessdevelopment.com in Marina Del Rey, California where she works with venture funded startups in emerging media and entertainment ranging from emusic in 1995 to Primesense (guts of XBOX kinect YOU ARE THE CONTROLLER). Schwarz is also previewing the newest business incubator and accelerator www.startup50plus.com which cashes in on $11 Trillion in retirement funds. Ask her how you can teach, mentor or sponsor this next generation of showing that Peach Fuzz and Gray Hairs do mix as we move forward to cash in on the JOBS ACT aowdfunding!  www.startup50plus.com

 

 

Media Futurist and Bestselling Author Joyce Schwarz Panelist on AAF Thought Leadership Series Brand Perspective, April 26, 2012, Los Angeles

Thursday, April 26, 2012 / Los Angeles

Media futurist and bestselling author Joyce Schwarz has been selected as a Panelist for the  American Advertising Federation’s Thought Leadership Series: Boomer’s Perspective on Multicultural Brand Messaging and Media Content; on Thursday, April 26th.

"I'm delighted to be involved with the AAF Thought Leadership program which looks at intergenrational brand messaging and loyalty," Schwarz explains. She adds, "It sure ain't your grandma's mediascape out there and social media, wireless and interactivity impact the media and the messages we create and communicate for this decade and beyond."

JOYCE SCHWARZ AD & NEW BRAND LAUNCH BACKGROUND

Schwarz who lives and works in Marina Del Rey, CA is the founder of JCOM Marketing and Business Development which specializes in new brand,product and startup company launches.

Schwarz is also previewing the new business accellerator STARTUP50Plus.com which is dedicated to proving that gray hairs and peach fuzz can mix by jumpstarting new companies where one founder is age 50 and over.

Joyce has a background of more than 20 years in advertising, marketing and new product launches online and offline including such brands as emusic.com, Revlon, Sheraton, Capri Sun, Clorox, Clairol & more for such major advertising agencies as Foote Cone. 

SCHWARZ TALKING POINTS FOR THE AAF EVENT:

In looking at the schedule and combining that with some additional third party and first hand research, Schwarz has set her own talking points for the event as: 

#Boomers are NOT seniors (mentioned in NY Times article this week)

#Demographics and the much coveted 18-49 groupings are DEAD (see CBS Ad Age story, 2011

#Pschychographics, Trends, Celebrities, Pop Culture and Social Media are the key drivers and brand influencers.

#Health and Pharmaceutical verticals offer the most opportunity for brand influencing on multicultural depiction. "Nothing is more multicultural then being in a health care facility today-- walk into a nursing home or long term care facility anywhere in the USA and you'll find an inter-generational, multicultural mix that will amaze you.

MULTICULTURAL MIX DEPENDS ON BRAND DEPICTION Schwarz reminds us that once upon a time there were help wanted men and help wanted women ads in the newspaper. Women were pretty little housewives or sex kittens but nothing in between-- that changed rapidly. The power of social media and YOU the consumer demand honest depiction and diversity. 

MOTRIN MOMMY: A great example of online and social media buying power and power to change advertising was the Motrin Mommy Blogger Twitter  controversy that Schwarz impacted Motrin Mommy

INVOLVE THE CONSUMER: Schwarz believes one of the solutions to move multicultural and inter-generational depiction into the 21st Century and top of mind is to involve the consumer in the message. Viral You Tube campaigns with consumer submission. Inter-generational team and multicultural cause-related marketing giving consumers opportunity to express voice and vision is crucial to change the status quo. AARP did this recently asking for consumer video submissions for thier WHEN I GROW UP campaign  Why doesn't the AAF do the same? 

"A Thought Leadership forum is a start but to truly do visioning for our new future we need to carry it into the media with a combo of public relations, cause-related marketing and consumer generated content both online and offline." Schwarz beleives. 

The Los Angeles Host Site Location for the AAF Thought Leadership event is: RPA Headquarters 2525 Colorado Ave  Santa Monica, CA 90404 

 

THOUGHT LEADERSHIP  Schedule of Events 

10:00am	Intelligence Session: Boomer’s Perspective on  Multicultural Brand Messaging and Media Content  Simulcast from the AARP Headquarters in Washington DC to Atlanta, Chicago, Los Angeles, Miami and New York City
11:45am	Boomers & Millennials Response  to the Intelligence Session  from host locations in Atlanta, Chicago,  Los Angeles, Miami, New York City and Washington DC
1:00pm	Audience Discussion from host locations in Atlanta, Chicago,  Los Angeles, Miami, New York City and Washington DC
1:30pm	Networking

Additional questions should be directed to Bruce Ford 
at [email protected] or (240)-447-8677. 

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Sponsors

                    
          

PS WHERE ARE THE ONLINE  MULTICULTURAL AND MULTIGENERATIONAL SPONSORS -- where is MASHABLE the most influential of the new media message makers and communicators? Where is UNIVISION? Where is OWN (Oprah's Network and where is BET? 

GET MONEY FOR YOUR FILM, VIDEOS, GAMES, STARTUP BIZ BY GETTING THE INSIDE SCOOP AT THE UPCOMING JUMPSTART CROWDFUNDING TELECLASS April 30 @ 5 pm with Joyce Schwarz, Business Development Expert and Hollywood Career Strategist

CROWDFUNDING -- TAPPING INTO online and offline platforms and turnkey techniques to get your family, friends, business colleagues and even strangers to fund your projects and your business startup is both an art & a science.

That's why Hollywood Career and Business Strategist Joyce Schwarz whose clients have raised funds and produced more than 38 movies, 50 TV shows and award winning videos and 27 books invites you to a new 90 minute teleclass which will JUMPSTART YOUR PROJECT by showing you the secrets to cashing in on this revolutionary new way to raise money at no extrra cost to you! 

New Hollywood business and career strategist explains that Crowdfunding is not only the new new thing but it can be used legally to raise 2000 to $200,000 in 90 days or less for your film, video, game or even your startup. What is it and why should you know -- find out at April 30, 2012 90 minute teleclass which will jumpstart you and your team into the center of crowdfunding opportunities:

http://getmoneycrowdfundingteleclass.eventbrite.com 

 

 

 

Online Ticketing for CROWDFUNDING JUMPSTARTER 90 minute Teleclass Shows U Secrets of Raising Money Online & offline Legally from Family, friends, Colleagues and even strangers in 90 days or less for ur film, biz startup, product, service or charity with Joyce Schwarz powered by

JOYCE SCHWARZ, AUTHOR THE VISION BOARD BOOK REVEALS BEST TIMES AND DAYS TO FIND LOVE AND CONVERSATION ON FACEBOOK DURING VIP PANEL @ LOVE EVENT AT LAX SHERATON GATEWAY

DURING A SPECIAL VIP PANEL AT THE LOVE EVENT AT THE SHERATON GATEWAY HOTEL LAX, BEST SELLING AUTHOR JOYCE SCHWARZ, wwww.joyceschwarz.com revealed the best days and time to fine love on Facebook as part of her preview for her new site www.loveboard.info .

Joyce Schwarz, bestelling author THE VISION BOARD book, 100,000 copies sold, published by Harper Collins Publishing, see www.visionboardinstitute.com to become a Certified Vision Board Coach. 

JOYCE SCHWARZ MARKETING EXPERT, JCOM BUSINESS DEVELOPMENT 

Schwarz who heads JCOM Marketing & Business Development has written 6 books and more than 300 articles on marketing and content on the Internet, wireless and beyond. She heads JCOM located in Marina Del Rey, CA,http://www.jcombusinessdevelopment.com 

MOST ACTIVE TIMES FOR CONVERSATION ON FACEBOOK:: 11 am, 3 pm and 8 am ET, WITH BIGGEST Spike at 3 pm ET on Weekdays

THREE BIGGEST USAGE SPIKES ON FACEBOOK: Schwarz reveals that according to a recent article on Mashable.com, "The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET." She adds that it's good to know that, "The biggest spike occurs at 3:00 p.m. ET on weekdays And Joyce explains that" Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period. Fans are less active on Sunday compared to all other days of the week."

FOR BRANDS wishing to talk to Facebook followers mornings are 39 percent more effective according to a recent study by social media agency Virtue, Schwarz reveals. 

WHEN TO FIND LOVE ON FACEBOOK? 

Bestselling author, Schwarz reveals that: according to a new study by Facebook, if you want to get into a relationship, then Valentine’s Day and Christmas are the best days to find love. Schwarz is posting this information to her blog www.visionboard.info and to her newest site www.loveboard.info 

How did they find this out? .Facebook used the U.S. Facebook data from 2010 and 2011, and looked at how different times of the year affect the beginning and ending of relationships.

Facebook data team started tabulating the changes from a non-coupled relationship status, like “Single” or “Divorced,” to a coupled status, like “In a relationship” or “Engaged.” The team then compared that figure against the number of changes in the other direction, from coupled to non-coupled, to calculate the net percentage change.

WHAT ARE THE STATISTICS? 

Schwarz dug deeper and found that: 4% more Facebook users entered into a couple status in December 2011 than left it, a net gain for romance.On February 14, the Valentine’s Day, there were almost 50 percent more relationships created than breakups.Christmas Holidays was also a great period for new relationships with 34 percent more relationships than breakups reported on December 25 and 28 percent more on December 24.

APRIL IS NO FOOL: Another day which showed a net change towards relationship is the 1st of April. This day saw 20% more relationship initiations than splits. But since the day coincides with April Fool’s Day; hence not surprisingly, many of these appear to be short-lived; with April 2nd getting the distinction of the year’s most extreme day in terms of Singlehood, with 11% more break-ups than new relationships.

Top Days for finding Love on FACEBOOK: Valentine’s Day,
December 24,December 25

AFTER THE WEEKEND -- most likely to start a relationship: 

People on Facebook were more likely to start a relationship after the weekend and more likely to break up with someone towards the end of the week.The summer months of May through August were not particularly good to mingle. Reported relationships were much lower during these months compared to the rest of the year.NOTE: Facebook notes that there is a margin of error in its results as many people may choose to hide their relationship status from friends after a breakup rather than changing it.

HOW BIG IS ONLINE DATING? Schwarz explains that: The current online dating industry is worth 3 billion world wide. Last year 17% of people that got married met online which is a dramatic increase from recent years. Facebook has 500 million users compared to Match.com's 15 million.

HOW TO UP YOUR ODDS FOR DATING ON FACEBOK: 

Your ‘Profile Photo’ is perhaps the most important aspect of Facebook dating, so make sure its a good one. Photos of you alone, looking directly into the camera and smiling do the best. I

If your ‘Relationship Status’ is set to ‘Single’, you increase your chances of someone finding because the information is available for discovery. 

Listing your full birthday is also recommended, age is important to some people and getting this out of the way stops wasting everyone’s time.

ADS: A surprising number of people are using Facebook's ads to launch surgical dating strikes on Facebook users.

Joyce Schwarz is shown right with her bestselling book THE VISION BOARD on-location in Scottsdale Arizona prior to giving the Keynote Speech on MATCHMAKING FOR BUSINESS at the WISE FESTIVAL. For more information about booking Schwarz to speak to your group on MATCHMAKING for business or other topics email her directly at: [email protected] 

 


JOYCE SCHWARZ OIFFERS ADDITIONAL TIPS FOR FINDING LOVE ON FACEBOOK

1) Create a Love Vision Board see details at http://www.loveboard.info

2) Pick potential partners you wish you'd gotten to know better, not old lovers you already felt you knew too well.

3) Think nostalgia, not recent history.

4) Think outside the county line. Facebook is worldwide 

5)  It's never to late to track down an ex.

FOR more information about having Joyce Schwarz, bestselling author THE VISION BOARD book speak to your group or organization, email joyceschwarz(at)gmail.com, To see more about becoming a Certified Vision Board Coach go to www.visionboardinstitute.com

MEET JOYCE SCHWARZ, BESTSELLING AUTHOR OF THE VISION BOARD BOOK and CAREER & LIFE COACH BASED IN MARINA DEL REY, CA at the LAX SHERATON GATEWAY HOTEL on April 22 at VIP panel or contact joyceschwarz(at)gmail.com directly to schedule your personal one to one coaching program! 

Hollywood2020 Founder Joyce Schwarz COVERS LONDON2012 OLYMPICS ART EXHIBITION PREVIEW AT NIXON LIBRARY

by Joyce Schwarz, blogging at Hollywood2020.net

What an honor it was to be invited to the London2012 Arts Exhibition Preview at the Nixon Libarary in Orange County,California this past week. 

Here are some pictures that tell the story of the event and behind the scenes.  First-- the invitation to the event featuring DuBenji, acclaimed painter and calligrapher. 

Hollywood2020.net was on hand to cover the London Olympics arts exhibition preview called EAST MEETS WEST at the Nixon Library in OC the week of April 9, 2012. 

Left DuBenji,  acclaimed international calligrapher and right, Joyce Schwarz, bestselling author and head of JCOM Marketing and New Media from Marina Del Rey, CA, www.jcombusinessdevelopment.com 

Left above DuBenji, acclaimed calligrapher and right Holmes Stoner, President American International Business Council at the Nixon Library London2012 East Meets West arts exhibition preview

Crowd of excitiment building prior to the EAST MEETS WEST arts exhibition event at the Nixon Library in OC, California on April 9, 2012, photo by joyce Schwarz, Hollywood2020.net 

Signage of World Harmony event at NIXON LIBRARY in OC for April 9 London 2012 Arts exhibition taken by Joyce Schwarz, founder, Hollywood2020.net 

Media Futurist and bestselling author Joyce Schwarz looks back 20 years ago Prior to NAB 1992 To See the Future

by Joyce Schwarz, blogging at Hollywood2020.net on April 2, 2012....As the National Assn for Broadasters annual convention approaches, I took time to looki back to April, 1992 when I was assigned to write an extensive article called HOLLYWOOD2000 for INFOCUS magazine -- now part of FILM & VIDEO Magazine.

Thought you might appreciate seeing the opening paragarph:

In April, 1992 Joyce Schwarz wrote:

"Telcos, fiber optics,  CDs, interactive devices, Direct TV, PPV, laptop video and a kaleidoscope of other new vistas are flash-forwarding Hollywood into a new cyberspace era of virtual reality. The 20-inch tube of yesteryear's TV is morphing into a pulsating video wall and home theater pastiche of personal, portable and palmtop hardware. Hundreds of new TV stations, cable networks and satelite dellivery systems fuel a schedule of live programming and visual and audio "custom-tainment" fo rhome, car, office and mall, 24 nervejangling, mindsoothing, cellshocking interactive hours of every day of our future. ....

for a full copy of the article or to invite Joyce Schwarz to speak to your group about what's next heading into Hollywood2020, contact her directly at joyceschwarz(at)gmail.com 

left, sampling of articles Joyce Schwarz has written projecting and forecasting the future of the new Hollywood since she started writing about that topic in 1991. For more info see: hollywood2020.net or contact her directly at joyceschwarz(at)gmail.com