by Joyce Schwarz, blogging at www.hollywood2020.net ...on location this week at Digital Hollywood at the Ritz Carlton Resort, Marina Del Rey...www.twitter.com/joycecom and www.twitter.com/startup50plus
A recent issue of Fast Company picked 6 Hollywood startups as their favorites -- but at Hollywood2020.net, emerging media consultant Joyce Schwarz encourages you to look at the overview of what is really changing Hollywood in terms of startups & emerging media.
FIRST look at this great New York Times post on what it takes to create a startup community -- the NEW DIgital Hollywood is turning the old paradigm upside down where major investments now come from Hollywood Glitterati versus corporate angel investors:
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New York Times (blog)-Apr 26, 2013
Entrepreneurs exist everywhere, but start-up communities don't. ... supply of engineering, business and creative talent from Hollywood studios ...
THE MOST CONTROVERSIAL STARTUP --
HOLLYWOOD STUDIOS threatened by Aero -- is it up to the courts?
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The Hollywood Gossip-Apr 9, 2013
Fox is threatening to convert its entire operation to a pay-TV-only channel if Internet startup Aereo continues to "steal" its over-the-air television
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THE SUITS -- the new agent for emerging media & content -- your people can now call my people for lunch & beyond...
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This gave him the flexibility to hash out independent startup ideas and ... key differences between 10x and a typical Hollywood acting agency?
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(Blogger note, at the beginning of the mass market internet --there were agencies evolving to rep the techies and developers that were located in LA -- most of the major Talent Agencies ie CAA, WMA etc all have divisions to represent both tech developers, tech directors and now even content creators and tech startup founders. Many of the agencies also have their own in-house incubators for content startups. jas)
about Joyce Schwarz -- Schwarz is one of the top female advisors for startups in the emerging media and entertainment industry. She has served as a consultant for more than 75 startups -- ranging from emusic.com to Primesense (the guts of Xbox kinect). She brings to her clients more than 20 years executive (VP) level experience in the advertising industry for such major firms as Ogilvy and Foote Cone & combines that with a Masters Degree in Film writing from USC. She is the past president of the USC Cinema-TV Alumni Association and has been a leader in digital media since 1990. Schwarz is the co-author of the NAB's MULTIMEDIA 2000 book and co-author of 7 other books including her recent bestseller THE VISION BOARD. She maintains a consulting, marketing and PR practice in Marina Del Rey, California with an additional office near San Francisco in Northern California. Schwarz has written more than 500 articles on emerging media & technology and is a frequent contributor and source for CBS Radio and has been featured in WALL STREET JOURNAL, WASHINGTON POST, HOLLYWOOD REPORTER and more. See more about her at: www.jcombusinessdevelopment and follow her at www.twitter.com/joycecom and at her current personal venture www.startup50plus.com and www.twitter.com/startup50plus
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