Hollywood2020

MEDIA POST OMMA @ Renaissance Hollywood 3/23 & 3/24 New Players/New Playing Field?

By Joyce Schwarz, Hollywood2020.net covering the new media industry with more than 300 articles & 6 books since 1990.

I spent about 45 minutes looking at the agenda and looking up bios on speakers at the OMMA conference sponsored by Media Post in Hollywood Monday and Tuesday of this week. 

 Cory Treffiletti, President/ Managing Director, Catalyst:SF who has been on several of my panels @ Digital Hollywood is the emcee for his conference. Media Post the conference organizers call this OMMA Global because it covers several of their peer groups in these categories. You can see more about the event at: OMMA --registration info

Online Media, Marketing & Advertising: My call on it is that OMMA is worth going especially on Tuesday when I see lots of new players who are creating what just may be a new playing field for OMMA which stands for Online Media, Marketing & Advertising. Because of course it's not just online now that matters -- it's beyond the box or with the new boxes that are coming this year that will create the next-generation of Broadband and Internet video distribution anywhere, anytime & anyplace. Which is something I've been talking about for 15 years.

Monday -- is a good overview for anyone new to the industry with Comscore, Mahalo and several of the top OMMA agencies speaking.

Tuesday -- looks the most fascinating with some of the new players who are taking media beyond the box -- into mobile & next-gen broadband etc.

Tuesday, March 24 speakers include:

Bob Brown, Senior Manager, Marketing Communications, Nissan North America

Kristi Vandenbosch, President, TEQUILA USA Louisa Shipnuck, Global Business Developement Executive, IBM Media & Entertainment Industry Bob Brown, Senior Manager, Marketing Communications, Nissan North America Bob Frady, Vice President, Digital Marketing, Live Nation Erik Nielsen, EVP, Executive Director, Trailer Park Stephen Sonnenfeld, President, Consumer Solutions, Enfatico Kristi Vandenbosch, President, TEQUILA USA Joe Mandese, Editor-in-Chief, MediaPost  Panelists   Manish Bhatia, President, Advanced Digital Services, The Nielsen Company Scott Ferris, General Manager, Microsoft’s Advertiser and Publisher Solutions Group John Gentry, President, Spot Runner Tracey Scheppach, Senior VP, Video Innovation Director, Starcom USA Kevin Thompson, Engineering Director, Google David Verklin, CEO, Canoe Ventures KEYNOTE: CAN CONVERSATION MARKETING SAVE THE WEB: John Battelle, Founder and CEO, Federated Media Publishing Joe Marchese, President, SocialVibe  Panelists   John Battelle, Founder and CEO, Federated Media Publishing Joseph Ferry, Interactive Marketing Manager, Nestlé Robert Hayes, Senior Vice President and GM, Digital Media, Showtime Networks, Inc. Ian Schafer, Founder and CEO, Deep Focus Will the upcoming ubiquity of smart phones change your marketing strategy now? ************ (Hollywood2020 note this could be the most interesting of the sessions) Plus there are some panel breakouts in the am and pm too.

Steve Smith, Columnist, MediaPost’s Mobile Insider

Panelists   Dan Flanegan, BrandInHand Ujjal Kohli, CEO, Rhythm Media Webster Lewin, SVP, Director of Digital Innovation and Strategy, MS&L Walter Schild, CEO, Genex Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia

Hollywood2020 will be reporting back with additional info from Tuesday's sessions. If you attended today (Monday, email me at joyceschwarz (at) gmail.com with your comments. THANKS!

Predictions on Future of TV & Tech from way back in 1992 by Joyce Schwarz, Hollywood columnist, media futurist

BY JOYCE SCHWARZ, @Hollywood2020.net  

WOW, when people ask how long I've been in the Internet and new media business, I often hear my colleagues say "Joyce Schwarz was in new media before it was new media".

Why because I truly saw it all coming in the future! It was the perfect fit for my varied background in journalism (on the staff of New York magazines), in advertising with major agencies like Foote Cone & Belding as an executive, specializing in new product/company launches and first of its kind products! Plus a masters degree in film from USC's School of Cinema & Entertainment & hands on production experience in the areas of TV, Film & CD ROM promo.

A few people look at me skeptical and ask -- was I really there and I often feel like I need to PROVE I WAS around in 90 and by 92 was not onlly writing about the new tech but producing and hosting a cable TV SHOW called "TURNED ON HOLLYWOOD" about Hollywood meets Silicon Valley in Los Angeles.

Sorting through some old files, I found a newsletter I had started back in 1992 called LA INSIDE/OUT and I saw that it talks about the first TV SHOW of TURNED ON HOLLYWOOD and gives some fascinating stats. The newsletter and show both had their debut in June, 1992 just after I conducted the very first workshops on new media for the DGA (Directors Guild of America WEST) and then was flown to NYC to do another private workshop for the DIRECTORS GUILD OF AMERICA EAST.

Enjoy these JPEGS and if you want more info on what was happening in 1992 -- email Joyceschwarz (at) gmail.com and check out my firm JCOM and see what we're doing in 2009! www.joycecom.com 200 articles & 6 books later!

This is the masthead for Joyce Schwarz newsletter on new media & technology started back in 1992. Click on JPEG to see the date June, 1992.

THIS IS THE FRONT PAGE of Joyce Schwarz newsletter (first issue) in June, 1992 on new media & technology for HOLLYWOOD and her upcoming cable show TURNED ON HOLLYWOOD...click on JPEG to read or email joyceschwarz (at)gmail.com for more info.

 

SOME INTERESTING FACTS & FIGURES from Joyce Schwarz newsletter on new media & technology that she shared back in 1992 at the first DGA (Directors Guild of America) workshops she conducted on new media. Yep- only 70 million people had computers back then! To see more info on what's happening now -- sign up for Joyce's quarterly newsletters & get more info about her monthly forecasts for what's next in new media & technology!

FIRST MAGAZINE FEATURES THE VISION BOARD by Joyce Schwarz, www.ihaveavision.org

Going to the supermarket? Look for the latest issue of FIRST MAGAZINE for women--it has a yellow cover. If you look inside you'll see a 4-page spread covering the power of vision boards and quotes from Joyce Schwarz, author THE VISION BOARD: the secret to an extraordinary life, Harper Collins Publishing, Collins Design (www.ihaveavision.org)

    Don't miss this issue of FIRST MAGAZINE and see the great 4-page story on the power of vision boards and quotes from author Joyce Schwarz, THE VISION BOARD book, www.visionboard.info

  Discover how vision boards made their dreams a reality in the current issue of FIRST MAGAZINE and then go to www.ihaveavision.org to see more about using visioning & vision boards to create your best possible life in Joyce Schwarz, "THE VISION BOARD" book.

   

FIRST MAGAZINE features profiles from several of the vision board contributors to THE VISION BOARD by Joyce Schwarz, for more info and a free vision board creation newsletter go to: www.visionboard.info the book's blog.

Internet Merchants Association Announces Zappos Business Development Guru Aaron Magness As Keynote Speaker for Third Annual Conference in Las Vegas March 16-18, 2009

      Discover how to thrive not just survive in the $34 Billion Online Retail Market 

 www.imamerchant.org or to register for the Internet Merchants Association Third Annual Conference in Las Vegas March 16-18, go to http://www.Imalasvegas.com

 

Why survive when you can thrive if you know the secrets of the leaders in the online retail marketplace? According to INTERNET RETAILER MAGAZINE, Internet marketing is up 21.4 percent for 2008 based on their survey in progress of the top 500 retailers.

 

Find out why some online marketers are thriving and other retailers are barely surviving at the Internet Merchants Association (IMA) Third Annual Conference in Las Vegas, March 16-18, 2009. 

 

This leading e-commerce conference will be headquartered at the Sands Expo Center in Las Vegas. The Internet Merchants Association Conference is being held again this year in conjunction with the ASD/AMD Variety Merchandise Show, Gift Expo and Jewelry show organized by Nielsen Business Media.

 

TO REGISTER NOW:

To register for the conference, which is open to, members and non-members of the Internet Merchants Association, go to http://www.imalasvegas.com

“At the Internet Merchants Associations third annual conference our members and other e-commerce sellers, of all sizes, will learn and gather inside information from some of the top industry leaders,” explains Steve Grossberg, President, www.imamerchant.org. Grossberg is also pleased to announce that Aaron Magness, Zappos.com Business Development guru will be the featured keynote speaker for this year’s Internet Merchants Assn Conference (IMA) which is located at the Sands Expo Center on March 17 & 18.

 

KEYNOTE SPEAKER:

Aaron Magness is well prepared to share success stories with the audience since he has worked in Business Development in retail for over 8 years.  His career has taken him through sales, operations and all the grunt work it takes to make his team successful.  He joined Zappos.com with a primary focus in business development.  However, his role has grown to include oversight of Brand Marketing, PR and Social Media as well as Business Development.  He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources.  

 

According to Magness’ bio, he is an adventurer at heart who has a droll sense of humor, which makes him a perfect keynoter during this challenging economy. Magness’ biography explains that people often do the stupid stuff while they are still in school; but he chose to run with the bulls in Pamplona, Spain only five weeks before his wedding day.  Luckily, he made it out alive.  Also, while not really enjoying either event, he is a marathoner and triathlete. IMA’s Grossberg says, “Magness athletic prowess and daring outlook will inspire many retailers online & offline who are concerned about market fluctuations.”

 

ZAPPOS PRE-CONFERENCE ON-SITE TOUR: On Monday, March 16, prior to the start of the conference, the Internet Merchant’s Association has arranged a special on-location tour of Zappos.com and a chance to meet and greet Tony Hsieh, President of Zappos and an opportunity for some conference attendees to actually tour the Zappos headquarters is located nearby in Henderson, Nevada.

 

Two Full Days of Educational Workshops!

The Internet Merchants Assn. Conference is held this year in conjunction with the ASD/AMD Variety Merchandise Show, the ASD/AMD Gift Expo and the ASD/AMD Jewelry show, A series of free introductory classes at the adjacent ASD/AMD show on Monday, March 16 will give prospective marketers attending that major event an opportunity to gain better insight into the Internet Merchants arena.

Then on Tuesday and Wednesday, IMA’s own conference will feature two full days of workshops and roundtables on such topical subjects as: the rise of social networking and linking tools, how to save on shipping and website design updates in addition to comparison shopping systems and guerrilla marketing & publicity to expand your advertising budget.

 

SPONSOR & INTERACTIVE DEMO SPACES:  A limited number of sponsor and interactive display opportunities are still available for the IMA Conference March 17-18 in Las Vegas. To find out more about membership, sponsorship and possible speaking slots for executives call: Joyce Schwarz, JCOM, 310-822-3119 or email [email protected]

 

ABOUT IMA: Internet Merchants Association IMA is a 501.c6 nonprofit trade organization. For more information on membership go to http://www.imamerchant.org. To sign up for the Internet Merchant’s Association Third Annual conference go to http://www.imalasvegas.com

WHAT WILL TV LOOK LIKE IN 2015, Media Futurist Joyce Schwarz Tells TV GUIDE

Thanks to Zoe Alexander a reporter for TV GUIDE, you can find out what media futurist Joyce Schwarz is forecasting for the future of TV in this week's print edition of that pub which just hit the stands on Friday. 

  Media futurist and author Joyce Schwarz forecasts "More Happy Days" for the future of TV in the 2/16/09 print issue of TV GUIDE on stands now. For more info email: [email protected]

WELCOME TO THE NEW TUBE!

The actual publication date is February 16, 2009 for TV GUIDE cover story "THE FUTURE OF TV: Welcome to the NewTube! includes a full page interview with Schwarz who also writes the popular blog www.hollywood2020.blogspot.com , also available at www.hollywood2020.net and is the author of the new book "THE VISION BOARD from Harper Collins.

  TV GUIDE print edition Feb 16, 2009 promises thanks to digital rebels like Andy Samberg & game changing gadgets we'll never look at TV the same way again. Check out pages 37 & 38 for author Joyce Schwarz full page interview and her forecasts for TV in 2015! Or email her for more info at [email protected]

Schwarz answers such questions as: IS APPLE ON THE FOREFRONT OF TV?

WILL WE BE CONFINED TO OUR LIVING ROOMS OR COMPUTER SCREENS TO WATCH TV?

WHAT DO YOU THINK ABOUT HULU?

IS THE TV-advertising model shifting?

What is HAPPY PROGRAMMING?

Email Joyce for more info on the article: [email protected]

Joyce Schwarz Hollywood author/columnist on location at CHA Craft & Hobby Show with Celebrities

YOWZA what a trip it was to the CHA Craft & Hobby Association show in Anaheim, CA this week! Check out all the celebrities I got my picture taken and check back soon for details on Vanna's fashion show, and on Jane Seymour's paintings and jewelry and on Deborah Norville's book & her great knitting projects & of course my meeting with Craft & Scrapbook Diva Danielle Forsgren, author & radio talk show host of DIVA CRAFT LOUNGE.

Here are some quick pix highlights of the CHA show 2009:

  Left Keynote speaker Deborah Norville @ the Premiere Yarns exhibit with author/columnist Joyce Schwarz talking about "Crafting your life" with inspirational projects!

  Joyce Schwarz, left sharing her book THE VISION BOARD: the secret to an extraordinary life with Danielle Forsgren, Scrapbook & Craft Diva and co-host of DIVA CRAFT LOUNGE RADIO -- the largest crafts radio show in the world!

  Actress and Hollywood personality Jane Seymour on location at the Craft & Hobby show shown painting which is only one of her beloved ways of crafting her life ---wait until you see her gorgeous open heart jewelry! Photo by Joyce Schwarz, author THE VISION BOARD: the secret to an extraordinary life.

Sadie THE PURPLE COW joins author Joyce Schwarz, THE VISION BOARD: the secret to an extraordinary life at the PURPLE COW booth where they wait for an appearance by the Craft & Scrapbook Diva!

 Joyce Schwarz author of THE VISION BOARD: the secret to an extraordinary life and right Vanna White, celebrity crochet expert @ CHA @ The Lion Brand booth after Vanna's fabulous fashion show there. Showing the wheel of fortune that awaits crafters who want to cash in on their hobbies!

For more information about THE VISION BOARD by Joyce Schwarz go to: http://tinyurl.com/seeinsidebook and see 20 free pages.

Or to get a free copy of the vision board newsletter and watch for special online courses for Vision Board creation by going to http://www.visionboard.info.

To see 5 star reviews of THE VISION BOARD go to Http;//tinyurl.com/visionboardamazon and see additional free pages about visioning your best year ever in 2009 & beyond!

 

 

 

 

MOTRIN TWITTER FLURRY UPDATE 11 p.m. PST

Okay, here's a quick update of what happened with the Motrin Twitter controversy involving mommy bloggers and others who were offended by the video posted on www.motrin.com (and I hear also a print ad in magazines). Earlier in day I covered this at http://tinyurl.com/mmotrin and http://tinyurl.com/motringate.

A) As of 10:30 p.m. www.motrin.com was DOWN -- nothing there. Question did it crash or did Motrin or agency take it down?

B) Earlier in day I tuned into www.twitter.com to see hundreds of posts already up about the animated video on www.motrin.com (see screenshots @ http://tinyurl.com/motringate that I posted in case site DID go down).

C) Because no one had heard from the ad agency TAXI NYC who won the $18 million Motrin account from Johnson & Johnson in August (based on a credentials only presentation according to Ad Age trade article quoted in http://tinyurl.com/mmotrin . I called Taxi's director of corporate communications Lisa Sanders via her cell phone. She had no comment (see http://www.tinyurl.com/mmotrin) rather amazingly she also did not appear to know about the twitter controversy. Could be that the video was created by the McNeil  Consumer Healthcare , the J&J division in charge of Motrin? Be odd to do that creative in-house doubt if McNeil has that capability? We shall find out soon. I left call on Motrin hotline listed on bottom of the www.motrin.com @ 12 noon -- no response

.D) As of 11 p.m. PST www.motrin.com was down -- here's a link to the video I found on a search of google blogs which is still working or is cached there? Motrin Moms Commercial (Video) | Sean Percival's Blog

1 hour ago The video that set the twitters on fire, what do you think? What Others Are Saying: Jessica Gottlieb Planet C Pistachio Twitter Search. Sean Percival's Blog - http://www.seanpercival.com/blog/

E) Lisa Sanders, director of communications for Taxi NYC (who has the $18 Million account called me back at !2:30 p.m. to say she 'officially had no comment"

F. Kathy Widmer, Vice President of Marketing for McNeil Consumer Healthcare (the division of Johnson & Johnson in charge of Motrin) did later Sunday evening send out a note of apology to Katja Presnell via email You can see it at http://www.ladybuglandings.com 

Blogger Katja Presnell, actually created a video response and posted it online. She says she got thousands of hits to her blog www.ladybuglandings.com Go to her site @ http://www.skimbacolifestyle.com/ to see her video. Katja got a response from Kathy Widmer, VP Marketing for McNeil Consumer Healthcare (see point F above. 

So we'll see if Taxi NYC had anything to do with the video on http://www.motrin.com or not? Be fascinating to find out. If not why didn't Lisa Sanders explain that the site was created by McNeil when I talked to Lisa at 12 noon PST?

MOTRINGATE TWITTER MOMS VS MOTRIN GETTING HOTTER Hollywood2020.net 1st blog to call agency rep

By Joyce Schwarz blogging at www.hollywood2020.net which is a blog on next generation media and content by author Joyce Schwarz. Why am I listing my credentials first because despite 1/2 million page views and 3 years on the scene, not many digerati really seem to follow www.hollywood2020.net and I want them to see what's up with the Twitterstorm & more 

Check all of it out by searching www.twitter.com for #motrinmom 

Schwarz has written more than 200 articles on new media and 5 books MULTIMEDIA: Gateway to the Next Millenium (1994), Multimedia 2000 (Natl. Assn. Broadcasters 1993) and TECH TV's CUTTING THE CORD, Guide to going wireless and head of JCOM, www.joycecom.com emerging media and entertainment and new product/company consultant. Plus she is the author of THE VISION BOARD #1 Spiritual bestseller Amazon.com, http://tinyurl.com/visionboardamazon. Email: [email protected] for more comments on #twittermom. Schwarz was the first blogger or media person to contact the direcctor of communicaton for TAXI, Motrin ad agency of record.

FIRST -- the video animation IS STILL UP ON www.motrin.com -- someone has posted online that it was taken off - NOT TRUE...animation is still up. See my previous post http://tinyurl.com/mmotrin for whole story on how I called agency and talked to a rep earlier today etc.

SECOND: the blogger who some other tweets are saying started controversy or wrote about the animation on www.motrin.com is Jessica Gottlieb here is a link to her blog http://www.tinyurl.com/5tzum3 The post that started it all (she needs credit) http://tinyurl.com/5tzum3  I just talked to Jessica via phone.

Here is the full link: http://jessicagottlieb.com/2008/11/16/blame-me-for-motrin-moms/

or you can try this link -- these shorter links tend not to work forever so that's why I put the full website above: Jessica blog

HERE ARE SOME VERY QUICK SCREENGRABS of the video at www.motrin.com.

from www.motrin.com from an animation called: Motrin Mom-alogue as posted on www.hollywood2020.net @ 2:45 p.m. PST Sunday, November 16

another screenshot from what www.motrin.com calls Motrin momalogue as posted on www.holywood2020.net reporting on the twitter storm on moms vs motrin #motrinmom @ www.twitter.com 

on the right side of the Motrin.com screen it says Motrin Momalogue as posted on www.tinyurl.com/mmotrin by Joyce Schwarz blogging at www.hollywood2020.net'

here is how the video opens click on the arrow on www.motrin.com and wait for 10-15 seconds it must load first then watch Momalogue from Motrin's ad agency.

another screenshot from the now 'famous' Motrin Momalogue www.motrin.com as posted by Joyce Schwarz on www.hollywood2020.com in response to her post www.tinyurl.com/mmotrin

This is one of the final screenshots in the animation posted at www.motrin.com promoting Motrin to moms in a little video called Momalogue -- this appears to be the most controversial screen according to tweets on www.twitter.com for #twittermom  One tweet complained about how zany or yes, crazy the eyes and cartoon quality appeared to denigrate moms according to her post. Amazing 2000 twitter posts in less than 24 hours. Youtube videos & a chat online tonight. Joyce Schwarz, veteran ad agency exec and  consultant to agencies www.joycecom.com and via email at joyce @joyce dot com was first to contact the ad agency TAXI's rep --Taxi NYC is agency of record for Motrin see www.tinyurl.com/mmotrin

momfuse wrote to joycecom on twitter and said "The post that started it all (she needs credit) http://tinyurl.com/5tzum3"

Note this blogger Joyce Schwarz also called the 1-800 number listed on Motrin -- here it is

This site is published by McNeil Consumer Healthcare, a Division of McNEIL-PPC, Inc., which is solely responsible for its contents. This website is intended for visitors from the United States. Questions or comments? Call 1-800-962-5357  IT WAS A RECORDING that at first thought I was talking about Paquin (not MOTRIN) I had to correct the recording which says callback during work hours.

Hollywood2020.net Blogger Reaches Motrin Ad Agency Rep: Agency Appeared to Knew NOTHING about TWITTER OUTRAGE

By Joyce Schwarz, blogging at www.hollywood2020.net

By Joyce Schwarz, blogging at www.hollywood2020.net

(Left pix of Joyce Schwarz who is the author of a new book called THE VISION BOARD now #1 Spiritual bestseller on Amazon.com. Schwarz also has another life where she is a media futurist and author of more than 200 articles and 5 books on new media. Schwarz combines more than a dozen years in advertising and marketing including executive vice president posts at such major agencies as Foote Cone & Belding and affiliates of Ogilvy (OMD). She holds a journalism degree from Ohio University and a masters degree in professional writing from USC's Film School. 

Coincidentally, Schwarz did some consulting on the Tylenol incident years ago. Schwarz is an expert in crisis PR and marketing and community outreach. She is probably best known as the creator of the MISSING KIDS ON THE MILK CARTON campaign she created as a freelance consultant for a major Los Angeles ad agency and Ralphs Grocery stores (which is recounted for the first time in her book) http://www.tinyurl.com/visionboardamazon. )

HOT NEWS.....on Twitter.com is a spew of more than 2000 posts expressing outrage on a Motrin.com online animation portraying a woman carrying her child in a baby sling. 

SO rather than join the discussion (which is WAY more than 2000 posts now), I put my 20 years in advertising and new media background to good use and researched out the MOTRIN AD AGENCY OF RECORD.  What I found was rather amazing!

BLOGGER NOTE: Don't know what Twitter is -- it's a social newtworking, microblogging site www.twitter.com that allows individuals (many of whom are bloggers, journalists & VIP's in the new media/digiterati community) to post the equivalent of 'instant messages" 

1) The agency of record is Taxi New York City -- Paul Lavoie, co-founder, chairman and chief creative officer of entire TAXI network (offices in Canada and in NYC). TAXI is a Toronto based agency (scroll down for info on who heads the NYC office.) See below the info on when TAXI picked up the Motrin account of $18 million.

J&J Flags Taxi for $18 Million Motrin Brands - Agency News ... -(blogger note see the ADAGE.com post of 8/9/08 written by Jack Neff which notes that the agency is fairly new and was appointed by J&J (Johnson & Johnson to handle its $18 Million Motrin and children's Motrin account in August, 2008) --about 8 weeks ago! 

2) It's an $18 million account BIG BUCKS IN THIS DAY AND AGE 

BATAVIA, Ohio (AdAge.com) -- Global consumer products and health-care giant Johnson & Johnson has tapped another boutique ad agency, moving its $18 million ...adage.com/agencynews/post?article_id=119801 - 41k - Cached

3) Joyce Schwarz, media futurist and former top ad agency exec blogging at www.hollywood2020.net was able to reach via her cell phone, the agency's inside PR person, Lisa Sanders, Director of Corporate Communications for TAXI NYC office. 

4) When Joyce Schwarz told Lisa . "I'm calling from Hollywood2020.net a new media blog and I'm a media futurist and wonder if you have any comment on the Motrin controversy on TWITTER" Sanders appeared to be caught off-guard and unaware. 

Joyce spent the next 10 minutes updating Sanders about the controversy as a professional courtesy and explaining what was happening on Twitter.com --2000 posts and even a podcast/interview tonight where Peter Shankman, founder of HARO (Help a Reporter Out) and current 'PR media star" )will be commenting on the Twitter Mommy OUTRAGE!

(From the background sounds via Lisa's end of the phone call, the impression was that Joyce reached Sanders at her home and it sounded like there were children in the background. Relevant because the outrage was fueled by a post by www.momfuse.com  4:10 p.m see tweet from momfuse who says it was Jessica Gottlieb who wrote the first post about objecting to the animated spots on www.motrin.com about moms carrying babies in a sling on their shoulders).

5) Schwarz walked Lisa Sanders through the posts online and also provided info about Peter Shankman who Sanders did not know . Joyce also provided info about his amazing service HARO which provides leads on news topics including breaking stories for input from experts for reporters covering the stories real-time or next day or longer range.

6) Sanders had no immediate comment. She asked when Schwarz needed a comment and Joyce said she was posting the blog about this call right now. Schwarz said as soon as possible. 

7) At 12:25 p.m PST Sanders called Schwarz back and on the record said, “
”We’re doing our research on this”.

When asked who “we” is Sanders said Taxi New York. When asked if Sanders had talked to the president of TAXI New York she said she declined to answer that.

PRESIDENT OF TAXI NEW YORK (MOTRIN's agency of record is Daniel Ravinowicz)

When asked by Schwarz who the president of TAXI New York is –the director of communications for them, Lisa Sanders said it is Daniel Ravinowicz, president of Taxi NYC.

The website for the agency is: http://www.TAXI-nyc.com

Schwarz asked Lisa if she knew when they would be making a comment and she said no. Joyce also asked Lisa again if she (Lisa) had personally looked at Twitter and the blogs and Lisa said “yes I did”.

JOYCE SCHWARZ RECOMMENDATION TO TAXI ON WHAT THEY/MOTRIN SHOULD BE DOING!

Schwarz added to Lisa – if it were me I would have posted a blog post on the agency site saying just that – that you’re looking into the Twitter comments on the Motrin animation on the Motrin site. And I probably would even set up an 800 number so people could call in their comments/suggestions as to how to make it better." Silence was at the other end of the call on after that comment.

(blogger note --One of the best comments I saw on twitter.com was for every ad agency to have CHIEF MOM OFFICER).

So that’s the story from New York as of 12:30 p.m PST. We’ll watch the fray unfold on Twitter.com and tune into the podcast online tonight.

RESOURCES FOR THIS BLOG POST INCLUDE:

http://www.TAXI-nyc.com

Joyce Schwarz, www.hollywood2020.net, media futurist, author and former ad agency executive who is probably best known for creating the rollout of the MISSING KIDS ON THE MILK CARTON campaign and actually worked at one time as a consultant for a regional agency for J&J (parent company of Motrin on the rollout of J&J’s disposable contact lens campaign. Schwarz can be reached at: [email protected] and 310-822-3119

http://search.twitter.com/search?q=%23MotrinMoms or if you’re familiar with that site #motrinmoms

Note there is an online discussion/podcast set for this evening as of right now blogger Joyce Schwarz will be tuning in as a listener don’t know if there will be questions. Saw that Peter Shankman is a featured guest. More on that in the next post on www.hollywood2020.net.

The Vision Board: Case study in how to get $1/4 Million promo for your book in 30 days or less!

Great news a report just came into our office that documents that   The Vision Board: The Secret to an Extraordinary Life garnered $1/4 MILLION in promotional value in October alone through electronic and print interviews and events online and offline.

$250,000 IN ADVERTISING FOR THE VISION BOARD by Joyce Schwarz in October, 2008 alone: What does that $1/4 Million figure mean? It means that the more than 25 major interviews and articles about THE VISION BOARD is equivalent in value to $250,000 in advertising!

This is the first of a 2-part blog showing the outstanding promotion and publicity that THE VISION BOARD by Joyce Schwarz is getting online and offline. Thanks to the media for all of their support. Thanks to Harper Collins Publishing and Collins Design for their continued support.

For more info about vision boards and tips to creating your own vision boards go to www.visionboard.info and sign up for the free newsletter.

To book Joyce Schwarz to speak at your event, call her directly at 310-822-3119 or email her at [email protected].

To browse inside THE VISION BOARD and see 20 free pages, go to www.tinyurl.com/seeinsidebook.

HERE ARE SOME PIX OF THE INTERVIEWS YOU MAY HAVE SEEN ONLINE OR ON TV OR HEARD ON RADIO

for THE VISION BOARD to date:

FoxBusiness News column focusing on author Joyce Schwarz & The Vision Board

CHICAGO SUN TIMES article connecting Joyce Schwarz & The Vision Board with Oprah & the Olympians

WRITINGSPIRIT.com podcast and introduction to Joyce Schwarz and THE VISION BOARD book (1 hour podcast)

KABC TV San Francisco interviewed The Vision Board featured artist Jennifer Lee on their show, the hosts are shown holding up THE VISION BOARD for the audience to see.

Tx again Jennifer Lee, www.artizencoaching.com

Astrochicks.com picked up on the OBAMA vision board originally created for THE VISION BOARD by Joyce Schwarz and featured a page 1 article on the book and Obama's digital board created by contributor Nick Thorch using his Ultimate Vision Board app from facebook.com