Digital Hollywood
Tuesday, October 30th
3:50 PM - 5:00 PM – Special Workshops
Experts say that 2007 -- may go down as the YEAR OF THE WIDGET.
Find out what a widget is-- how to use widgets, blidgets & more variations of this useful tool, platform and content, advertising and communications tech by Joyce Schwarz, blogging at www.hollywood2020.blogs.com.
Session Workshop B:
Widgets as a Platform: Content, Advertising, Communications
Martin Green, Vice President, Business Development, meebo.com
Michael Luna, CTO, Openwave Systems
Chris Cunningham, Vice President of Global Sales, Freewebs
Dan Strauss, Vice President, Fox Interactive Media Labs
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
Additional speakers to be announced
Michael Luna, Chief Technology Officer, Openwave: Michael is a mobile internet pioneer. In his role as CTO, Michael drives the innovation of Openwave's industry-leading software solutions and services. With over twenty years of management and engineering design experience, Michael has co-authored industry standards and held industry leadership positions in OMA, WAP Forum, CDG, TIA and PCMIA. He also developed the first WAP 2 deployment in Japan. Previously, Michael was Openwave's Vice President of Consulting Engineering, the technology arm of the CTO office. His elite team drove active engagements with customers worldwide and generated an average of $50 million per year as a result of these direct strategic engagements. Michael has been awarded nine patents in the mobile telecommunications field, and he's one of only three employees to earn the Distinguished Engineer title for his exceptional innovation in the telecommunications industry. Before re-joining Openwave, Michael served as CTO for 724 Solutions, where he was responsible for technical strategy and standards. He also managed the development of five product lines for the network and data services company.
Chris Cunningham, Vice President of Global Sales, Freewebs: As Vice President of Global Sales at Freewebs, Chris Cunningham leads the advertising sales team and delivers targeted and successful advertising campaigns for clients that reach more than 14 million users. Mr. Cunningham is a seasoned Internet and new-media executive with a combined passion for technology and online creativity which has made him an active member in the media industry and a popular speaker at industry events and conferences, and he continues to build major enterprise sales effort that integrates all aspects including new technology, product development, creative, marketing and partner programs. Cunningham has successfully partnered with a myriad of companies within diverse industry sectors including: Cingular, Sony, Visa, Nike, Paramount Pictures, Wendy’s, New Line Cinema, Verizon and Adidas. Mr. Cunningham was previously Senior Vice President at Bolt Media, a leading networking, gaming and extreme sports site focused on teens and young adults. Under Cunningham's leadership, the sales division was able to streamline its sales process, and align with Fortune 500 companies. He helped boost company sales by 80% and was solely responsible for $10 million in sales. As a sales and new media entrepreneur, additional career highlights include: Director Sales for leading organizations including Digital Music Network and Music Vision, where he pioneered the sales strategy for marketing online digital music platforms and built solid relationships with leading advertisers including Gatorade, Sears, Nintendo, Radio Shack, Reebok, and Volkswagen. Cunningham graduated from the University of North Carolina with a degree in Economics & Marketing and is now based in New York City.
Martin Green, President, Business Development, Meebo: Martin is Meebo’s business vice president, responsible for community engagement, revenue strategy and corporate partnerships. He started his career at Morgan Stanley and in 1996, joined an emerging client of Morgan Stanley, CNET. Martin spent 10 years at CNET Networks in a variety of strategic, financial and operations roles, most recently serving on the executive committee and serving as senior vice president of lifestyle and community. Martin grew up in England and Canada and lives in San Francisco with his wife and two children
Dan Strauss, Vice President, Fox Interactive Media Labs: A Vice President at News Corp’s online division Fox Interactive Media, Dan Strauss is in charge of FIM Labs, whose mission is to drive technical innovation and integration across the division’s leading web properties. FIM Labs is responsible for research and development for new and existing technologies as well as identifying prospects for acquisition and integration. Strauss leads a team of world class designers, engineers and product managers including acquired companies Newroo, and Sidereus Technologies. Prior to the formation of Fox Interactive Media in July of 2005, Strauss was the director of production and project management at FOXSports.com where he managed all aspects of the development of the site. Strauss successfully integrated SportingNews.com, relaunched FOXSports.com with MSN, and administered the first version of Fantasy Football. He also effectively released NFL Sunday Ticket, a new desktop application that offered real-time scores alongside Fantasy Football game and data. Prior to FOXSports.com, Strauss worked in variety of internet startups in the New York City area. His career began in the media business at the Cleveland Plain Dealer, where he launched the paper’s very first web site. Strauss has a Bachelor’s degree from Miami University in Ohio.
Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002. Schwarz is well known as a business writer and columnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.
