WHAT''S A WIDGET? WELCOME TO THE WIDGET ECONOMY...find out everything you ever wanted to know about making money with widgets form the Widget Whiz's at this Digital Hollywood panel 3:30 to 5:30 p.m., Tuesday, October 30 at the Renaissance Hotel & Conference Center.
For a free pass to this workshop email: [email protected].
Digital Hollywood
Tuesday, October 30th
3:50 PM - 5:00 PM
Widgets as a Platform: Content, Advertising, Communications
WELCOME TO THE WIDGET ECONOMY! by Joyce Schwarz, author and biz dev and marketing consultant for emerging entertainment and media, JCOM, www.joycecom.com and moderator for "THE WIDGET" WORKSHOP at Digital Hollywood on Tuesday, October 30 at the Renaissance Hotel & Conference Center in Hollywood, CA.
What's a widget? (Digital Hollywood's website(www.digitalhollywood.com) defines it as an app or website that is added as a component to a user's desktop, social media page or mobile device.) From mini-flash-appls that reveal stock quotes, weather forecast, airline arrivals or a dictionary or even a photo album --virtually anything can be formatted into a 'widget' and instantly installed onto your desktop or your blog or your Myspace or Facebook pages.
*Like one peanut is not enuf -- one widget is never enuf either!
*Widgets are as addictive as email or instant messaging.
*Add in a layer of commerce and you are close to having a full featured platform.
*Brand or co-brand the button with sponsorship and you have the entree into next-gen advertising, marketing and even product placement!
Watch out the Widget Whiz's will be there to tell you everything you wanted to know about widgets and how to make money with them!
Panelists include:
Martin Green, Vice President, Business Development, meebo.com
John Boden, Openwave
David Weiden, General Partner, Khosla Ventures
Chris Cunningham, Vice President of Global Sales, Freewebs
Dan Strauss, Vice President, Fox Interactive Media Labs
Levy Cohen, Chief Executive Officer and Founder, Collarity
Kent Steffen, Vice President, CSG Interactive
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator
Where are the Widget Wizards-- find them at the Digital Hollywood panel on widgets on October 30, 2006 @ Digital Hollywood @ the Renaissance Hotel for more info www.digitalhollywood.com.
ABOUT THE MODERATOR: JOYCE A SCHWARZ
Joyce A. Schwarz is an author/speaker/consultant and one of the leaders in the emerging entertainment and media arena. She heads JCOM, a new product launch and branding consulting firm located in Marina Del Rey, California. Joyce has created marketing and advertising campaigns for more than 100 consumer and B2B technologies and products ranging from emusic.com to projects for Philips, France Telecom & AT&T. She combines more than 20 years experience in advertising and marketing for international ad agencies such as Foote Cone & Belding with a masters degree in film from USC and extensive production experience in film, television, video and interactive. She wrote "Reinventing Hollywood" for the NAB in 1992 and then co-wrote "Multimedia: Gateway to the Next Millennium" in 1993, "How to Break Into the New Hollywood" in 1995. Her latest book is "Cutting the Cord: Guide to Going Wireless" Que Publishing, June 2002.
Schwarz is well known as a business writer and colu! mnist for more than 150 articles in such publications as: Business 2.0, Conferenza, Digitrends.net, 'Christian Science Monitor", 'Sales and Marketing' (SAM), LA Times and more. She was the chair and organizer for the first Paris, France Internet/ITV conference from 1995-1997, Digital Day LA , 1993-1996 and is a popular keynote speaker at such conferences as the Invention Convention and the San Diego Computer Fair. She specializes in developing partnerships and alliances for emerging entertainment and new technologies.She blogs at www.hollywood2020.blogs.com.