E-commerce Spending for the 2007 Holiday Season hit an all time high -- at $29.2 BILLION -- an amazing 19 percent gain over 2006
blogged by Hollywood2020.blogs.com...
Here's the press release from comScore Inc. that gives all the stats on holiday shopping for 2007 blogged by Joyce Schwarz, Hollywood2020.blogs.com -- see our notes in blue commenting on this amazing upward spiral for online sales....– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its final update of holiday season e-commerce spending for the 2007 holiday season (November 1 – December 31). $29.2 billion was spent online during the holiday season, marking a 19-percent gain versus the same period last year.
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2007 vs. 2006 Full Holiday
Season (November 1 – December 31)
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S.
– Home/Work/University Locations (note home/work and university are all included -- not just home and/or work)
Source: comScore, Inc.
Billions ($)
Holiday
Season to Date 2006 2007 Pct Change
November 1 – December 31 $24.57 $29.17 19%
Thanksgiving Day (November 22) $0.21 $0.27 29%
“Black Friday” (November 23) $0.43 $0.53 22%
“Cyber Monday” (November 26) $0.61 $0.73 21%
”Green Monday” (December 10) $0.66 $0.88 33%
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“This year’s online holiday shopping season has concluded with a record $29 billion in spending, a 19-percent gain versus year ago,” said comScore Chairman Gian Fulgoni.
Top 10 Online Spending Days of the 2007 Holiday
Season
“Green Monday” (Monday, December 10) was the heaviest individual spending day of the season with $881 million in sales, followed by Tuesday, December 11 ($819 million) and Thursday, December 6 ($803 million) “Cyber Monday” (Monday, November 26), which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million. SO blogger note that CYBER MONDAY IS NOT THE BIGGEST online ecommerce day rather -- 'green monday-- Monday, December 10 is! js
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Top 10 Online Spending Days of 2007 Holiday Season
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Day Dollars Spent
($ Millions)
Monday, December 10
(“Green Monday”) $881
Tuesday, December 11 $819
Thursday, December 6 $803
Wednesday, December 5 $798
Tuesday, December 4 $776
Wednesday, December 12 $754
Monday, December 3 $753
Friday, December 7 $734
Monday, November 26
(“Cyber Monday”) $733
Thursday, November 29 $733
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Fastest Growing Product Categories in 2007 Holiday
Season
Video games, consoles & accessories was the fastest growing online retail category, jumping 129 percent versus the 2006 holiday season, with popular consoles like Nintendo Wii and Sony PlayStation and games like Halo 3 driving strong sales in the category. Furniture, appliances & equipment (up 67 percent), event tickets (up 24 percent) and consumer electronics (up 23 percent) also experienced above average growth. After seeing substantial softness early in the season, online apparel sales picked up considerably in the latter part of the season, finishing up 18 percent. Meanwhile, sales of jewelry & watches declined marginally versus year ago as rising costs in precious metals like gold and platinum may have dampened consumer demand. Blogger note-- the 129 percent increase on video games/consoles etc-- is probably due to the lack of availability of the Wii and Halo and other popular video game titles at the regular bricks and mortar retail sales blogger note js.
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Fastest Growing Retail E-Commerce Categories by Dollar Sales for 2007 Holiday
Season
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Nov. 1- Dec. 31, 2007 vs. 2006
Total U.S.
– Home/Work/University Locations
Source: comScore, Inc.
Retail Category Percent Change in
Category Sales ($)
Video Games, Consoles & Accessories 129%
Furniture, Appliances & Equipment 67%
Event Tickets 24%
Consumer Electronics 23%
Apparel & Accessories 18%
Sport & Fitness 16%
Toys 16%
Computer Hardware 15%
Music, Movies & Videos 13%
Books & Magazines 13%
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Weekly Online Holiday
Retail Sales
The heaviest spending week during the 2007 holiday season was the week ending December 16, with $4.7 billion in online sales, edging out the week ending December 9, which saw $4.6 billion. The week ending November 18 showed the strongest growth rate (26 percent) versus the corresponding week in 2006, while the week ending November 4 showed the softest growth (4 percent).