Hollywood2020

"Spiritual Hollywood" radio show host Kate Romero interviews Joyce Schwarz, author THE VISION BOARD book Tues, 6 pm PST & 9pm EST @ www.bbsradio.com

Tune in NOW -- we're just about to start the radio interview and it's so much fun for me (author Joyce Schwarz to be on SPIRITUAL HOLLYWOOD radio with host Kate Romero.

I am a BIG FAN of the show myself. (note the following is excerpted from the Spiritual Radio website, thanks to Kate and her husband John for their ongoing support!

 

Tuesday's Program Information

Please help us honor Spiritual Hollywood Guest

"Leader & Visionary"

Joyce Schwarz

with Host

Kate Romero

Tuesday June 2, 2009 6PM pst.

(topic: Vision Boarding- how to go from declaration to manifestation in record time! )

www.ihaveavision.org

 

{CALL IN'S ENCOURAGED}

****For listening info-just click www.bbsradio.com****

Spiritual Hollywood
then click "STATION 1-Live Talk Radio"

THE VISION BOARD: the secret to an extraordinary life by Joyce Schwarz:

www.ihaveavision.org

And if you're fans of my newest book THE VISION BOARD: the secret to an extraordinary life, you can see my posts on how to create a vision board and visioning at www.twitter.com/visionboard. ENJOY

On this show Find out: *How Joyce Schwarz got more than 75 wisdom leaders, celebrities and

Hollywood

personalitiess

and TV stars involved in her book THE VISION BOARD.

*Why Joyce Schwarz received a 6-figure advance from Harper Collins for her latest work The Vision Board --subtitled The Secret to an Extraordinary Life .

*What is visioning and how it can help you create your best possible life -- no matter how young or old you are! It's never too late!

*What Joyce Schwarz learned from launching the "MISSING KIDS ON THE MILK CARTON CAMPAIGN" in

Southern California

and how it changed her life.

*How you can sell any product or service, book, movie or video or idea to the NEW

HOLLYWOOD

" and why more than 4000 VIP's have attended Joyce Schwarz STAR*Course classes and hired her as a their favorite

Hollywood

career strategy coach.

*How did Joyce Schwarz and her firm JCOM get her books featured in more than 200 publications ranging from WALL STREET JOURNAL to TV GUIDE to MONEY MAGAZINE to THE LA TIMES and get Joyce featured in interviews on more than 150 radio and tv talk and news shows ranging from KFWB CBS news to National Public Radio to NBC News and ABC TV and PBS TV nationally?

Schwarz and her books "TechTV's Cutting the Cord: A Wireless Consumer's Guide", Multimedia 2000", "Reinventing Hollywood", "Gateway to the Next Millennium" and "Successful Recareering" have been featured in: Wall Street Journal, Money Magazine, New Media Magazine, LA Times, LA Daily News, Multimedia Europe, In Motion Magazine, Electronic Retailing, SRDS Journal, Converge, Computing Canada, Moneysworth, Hollywood Reporter, Career Magazine Online, AOL Workplace and on more than 100 radio shows and PBS Television, NPR and scores of news interviews on NBC, CBS and local affiliates. Contact Joyce at: [email protected]

Twittering About Digital Hollywood Panel on Monetizing Content Moderated By Joyce Schwarz

So much fun to see what the press and audience members have to say about my panel on monetizing content at Digital Hollywood last week. In case you missed the panel here are the details here at this link: .Hollywood2020: DIGITAL HOLLYWOOD SPRING 09: May 4-7 @ Loew's Santa ... - 

For more information on Digital Hollywood Spring 09 agenda, exhibitors and special events go to: www.digitalhollywood.com Many times Hollywood2020.net and ...
hollywood2020.blogs.com/hollywood2020/2009/03/digital-hollywood-spring-09-may-47-loews-santa-monica-ca-resort.ht... - 67k - Cached 

10 FREE WAYS TO MONETIZE CONTENT? If you'd like a list of 10 free ways to monetize content, email Joyceschwarz(at)gmail.com

HOW TO MONETIZE CONTENT: Followup Digital Hollywood Panel May, 09

    Nice recap of the Digital Hollywood panel I moderated earlier this month at the Loew's Santa Monica Hotel by Joyce Schwarz, author & media futurist, JCOM, www.joycecom.com. (If you'd like to see my insider notes on 10 ways to monetize content, please email me at joycecom(at)aol.com thanks js. 

Prior to the panel,  I simplified the topic to How to Monetize Content which I feel is the basic question for the next 18 months and beyond in the New Hollywood.

Thanks to Andrew Bishop, VP Digital Media, Reality Digital (www.realitydigital.com for his blog post at:

 Taking a moment - The Web and Social Media Advertising follow up...

11 May 2009 This past Thursday I spoke on a panel moderated by Joyce Schwarz, which included Deborah Perry Piscione of Bettyconfidential.com, William Alena of myyearbook.com, Aki Hashmi of Allvoices.com, Rebecca Weeks of Realgirlsmedia.com, ...

For more details on the panel or on JCOM services on new product, company and content launches into the new Hollywood please email: joyceschwarz(at)gmail.com.

PS Thanks to all my great panelists and let's get together on Linkedin.com too! js.

How to sell your games, movies & music to THE NEW HOLLYWOOD!

 STAR*COURSE How to promote, market & sell Your Products to the New Hollywood

by Joyce Schwarz at 12:29 AM PDT, May 3, 2009

What if you could turn your book or short stories into a movie? YES, even non-fiction. Well the good news is that 38 of my clients have done just that. They've gotten what's called options on their books for potential Hollywood movies, games or videos! SOUND IMPOSSIBLE it's not.

 

 

Author & Hollywood new company/product launch strategist Joyce Schwarz (pictured on the right of Tom Cruise in upper corner of this photo)  has introduced more than 75 venture funded companies to the NEW HOLLYWOOD marketplace. Want to sell your project? Check out the famous STAR*COURSE!

For more than 10 yeasr I taught a similar class called STAR*COURSE at Learning Annex and at my office theatre at 953 North Highland in Hollywood. Now for the first time ever, you can see a video preview of that class -- and it's a fun one too.See Star*course video 

 

 A picture from an early STAR*COURSE workshop on how to sell your project to the NEW HOLLYWOOD conducted by author & emerging entertainment strategist Joyce Schwarz

Meanwhile take a look at these pictures from and about the class. ENJOY. For more info on this class and others including being a CERTIFIED VISION BOARD COUNSELOR (May sold out in 2 hours) go to: www.visionboard.info or email: joyceschwarz@gmail.com 

 

Joyce Schwarz books include:   TechTV's Cutting the Cord: A Wireless Consumer's Guide   

The Vision Board: The Secret to an Extraordinary Life 

Predictions on Future of TV & Tech from way back in 1992 by Joyce Schwarz, Hollywood columnist, media futurist

BY JOYCE SCHWARZ, @Hollywood2020.net  

WOW, when people ask how long I've been in the Internet and new media business, I often hear my colleagues say "Joyce Schwarz was in new media before it was new media".

Why because I truly saw it all coming in the future! It was the perfect fit for my varied background in journalism (on the staff of New York magazines), in advertising with major agencies like Foote Cone & Belding as an executive, specializing in new product/company launches and first of its kind products! Plus a masters degree in film from USC's School of Cinema & Entertainment & hands on production experience in the areas of TV, Film & CD ROM promo.

A few people look at me skeptical and ask -- was I really there and I often feel like I need to PROVE I WAS around in 90 and by 92 was not onlly writing about the new tech but producing and hosting a cable TV SHOW called "TURNED ON HOLLYWOOD" about Hollywood meets Silicon Valley in Los Angeles.

Sorting through some old files, I found a newsletter I had started back in 1992 called LA INSIDE/OUT and I saw that it talks about the first TV SHOW of TURNED ON HOLLYWOOD and gives some fascinating stats. The newsletter and show both had their debut in June, 1992 just after I conducted the very first workshops on new media for the DGA (Directors Guild of America WEST) and then was flown to NYC to do another private workshop for the DIRECTORS GUILD OF AMERICA EAST.

Enjoy these JPEGS and if you want more info on what was happening in 1992 -- email Joyceschwarz (at) gmail.com and check out my firm JCOM and see what we're doing in 2009! www.joycecom.com 200 articles & 6 books later!

This is the masthead for Joyce Schwarz newsletter on new media & technology started back in 1992. Click on JPEG to see the date June, 1992.

THIS IS THE FRONT PAGE of Joyce Schwarz newsletter (first issue) in June, 1992 on new media & technology for HOLLYWOOD and her upcoming cable show TURNED ON HOLLYWOOD...click on JPEG to read or email joyceschwarz (at)gmail.com for more info.

 

SOME INTERESTING FACTS & FIGURES from Joyce Schwarz newsletter on new media & technology that she shared back in 1992 at the first DGA (Directors Guild of America) workshops she conducted on new media. Yep- only 70 million people had computers back then! To see more info on what's happening now -- sign up for Joyce's quarterly newsletters & get more info about her monthly forecasts for what's next in new media & technology!

WHAT WILL TV LOOK LIKE IN 2015, Media Futurist Joyce Schwarz Tells TV GUIDE

Thanks to Zoe Alexander a reporter for TV GUIDE, you can find out what media futurist Joyce Schwarz is forecasting for the future of TV in this week's print edition of that pub which just hit the stands on Friday. 

  Media futurist and author Joyce Schwarz forecasts "More Happy Days" for the future of TV in the 2/16/09 print issue of TV GUIDE on stands now. For more info email: [email protected]

WELCOME TO THE NEW TUBE!

The actual publication date is February 16, 2009 for TV GUIDE cover story "THE FUTURE OF TV: Welcome to the NewTube! includes a full page interview with Schwarz who also writes the popular blog www.hollywood2020.blogspot.com , also available at www.hollywood2020.net and is the author of the new book "THE VISION BOARD from Harper Collins.

  TV GUIDE print edition Feb 16, 2009 promises thanks to digital rebels like Andy Samberg & game changing gadgets we'll never look at TV the same way again. Check out pages 37 & 38 for author Joyce Schwarz full page interview and her forecasts for TV in 2015! Or email her for more info at [email protected]

Schwarz answers such questions as: IS APPLE ON THE FOREFRONT OF TV?

WILL WE BE CONFINED TO OUR LIVING ROOMS OR COMPUTER SCREENS TO WATCH TV?

WHAT DO YOU THINK ABOUT HULU?

IS THE TV-advertising model shifting?

What is HAPPY PROGRAMMING?

Email Joyce for more info on the article: [email protected]

Hollywood2020 To Meet the Craft & Design Diva Danielle Forsgren @ Booksignings @ CHA Craft & Hobby Show

Great news Hollywood2020 blogger Joyce Schwarz will be on hand at CHA -- The Craft & Hobby Show as it goes 'Hollywood' starting on January 25 - January 28 at the Anaheim Convention Center. It will be our goal to go behind the scenes for you and find out how Hollywood stars and new divas around the world are adding an extra touch of BLING! to the confab.

  Craft & Scrapbook Diva Danielle Forsgren co-author of DESIGNING WITH THE DIVAS will be signing books at the Craft & Hobby Association Show in Anaheim January 25- 27. See details on www.hollywood2020.net. Or scroll down for dates for her signing:

Meet Danielle Forsgren, THE CRAFT DIVA @ CHA (Craft & Hobby Assn Show Jan 25-27 Anaheim) And don't forget to stop by these booths for her celebrity/VIP booksignings!

Sun. 25th 11 am- noon Book Signing at The Paper Element/Core’dinations  Booth # 4975

Mon. 26th

11- noon Book Signing at Pentel Arts Booth #3135

Tues. 27th

11- noon Book Signing at Purple Cows Booth # 1217

 Noon  Diva Craft Lounge Live form CHA.

 

For more information on meeting with Danielle Forsgren or for press coverage and press copies of DESIGNING WITH THE DIVAS, email: [email protected]

 

 

MORE SPECIFICS ON OFFERS ON WRITER'S STRIKE

The Hollywood writer's strike continues...blogged by Joyce Schwarz, Hollywood2020.blogs.com ...I don't know about you but I've been trying to find out some specifics on what's being offered to the writers...so I've scanned some of the recent stories and found these facts. If you have more facts-- please send them to me at [email protected]:

ACCORDING TO NEW YORK TIMES: Both Sides in Writers’ Strike See New-Media Future at StakeNew York Times - 15 hours ago written by Michael Ciepley

According to Ciepley -- the leaders say they will pay only $250 for a year’s reuse of an hourlong program streamed on the Web, in contrast to the $20,000 currently paid for a network rerun.

The NEW YORK TIMES story also reports that the new proposal did not change the company’s proposed payments for downloaded films and shows. (The producers have offered writers the same residual rate they get for DVDs, which works out to 0.36 percent of wholesale revenues, which amounts to pennies per DVD but tens of thousands of dollars on the millions of copies of even modest hits; writers are seeking a rate of 2.5 percent.)

The TIMES article says: In a response to an e-mailed query, Mr. Young (blogger note exec director of the WGA) said guild leaders were pleased to know that companies were now offering an economic package they say will add $130 million to the $1.3 billion they already pay writers.

FACE2FACE HOLLYWOOD2020.blog.com JOYCE SCHWARZ @ DIGITAL HOLLYWOOD:

HOLLYWOOD2020.blogs.com FACE2FACE @DIGITAL HOLLYWOOD...as promised Joyce Schwarz, www.joycecom.com, emerging entertainment marketing & business development consultant is starting a new feature on her HOLLYWOOD2020 blog which is called Face2Face and recaps who Joyce meets F2F at the conferences she attends each month. We're starting with DAY ONE DIGITAL HOLLYWOOD, FALL, 2006. 

WHY HOLLYWOOD2020.BLOGS.COM FACE2FACE? The purpose of these posts is to help intro you to who's who in the new Hollywood and to give you some behind-the-scenes peeks at what's up at the more than 50 conferences Joyce Schwarz attends and speaks at each year. As some VIPs reminded Joyce at yesterday's Digital Hollywood-- Joyce has been consulting, writing and matchmaking for business in the NEW HOLLYWOOD before Multimedia was even a word! (well, almost).

New company branding and launch guru, Joyce Schwarz,JCOM, www.joycecom.com (right) chats up a potential high tech robo-client at recent trade show.

(ABOUT JCOM, www.joycecom.com case you don't already know her firm, JCOM, check it out at )Inwww.joycecom.com. Schwarz  background includes more than 20 years of marketing, branding and product launches for major names such as Levi's, AT&T, and electronics an executive at Foote Cone & Belding advertising and other major ad/PR agencies along with consulting on the launches of more than 70 venture funded start-ups or spin-offs from major corporations ranging from emusic.com to match.com to Qualcomm, Philips, AOL & more.

DAY ONE FACE2FACE DIGITAL HOLLYWOOD FALL: On Monday, Joyce Schwarz attended several sessions of the Preview day of Digital Hollywood fall...during the sessions and the cocktail party sponsored by Fox Interactive ,Joyce met these VIPs and more...

WHO'S WHO AT DIGITAL HOLLYWOOD: CNET Networks (www.cnetnetworks.com) Martin Green, Senior VP Community, CNET Networks talking to Joyce about the new family of brands that now compose CNETNetworks including CHOW.com, TV.com, Webshots, Tech Republic, BNET, Gamespot, ZDNet, BUILDER.COM, CNET CHANNEL, CNET DOWNLOAD.COM, CNET NEWS.COM, CNET REVIEWS, MP3.COM, MYSIMON, SEARCH.COM, TV.COM and URBANBABY all trademarks of CNET Networks, Inc. now. Joyce told Martin she's a big fan of the newly updated CNET Channel. Wow, even here at Hollywood2020 we didn't realize the breadth CNET Networks is covering now as an interactive media company in the areas of gaming, music, entertainment, technology, business, food, and parenting.

Dan Cox, reporter, LA BUSINESS JOURNAL (www.labusinessjournal.com)...new on the technology beat for that pub chatting with Joyce during the cocktail party about a documentary he's producing on the side -- more info on that in the future....

Moderating a cutting-edge session called Advertising NEXT -- Andreas Stavropoulos,managing director  Draper Fisher Jurvetson, (www.dfj.com). Stavropoulos has an amazing background leading that firm's investments in Centerpost, ePocrates, 4info, Mimeo and Polaris Wireless. Easy to see from his indepth analysis of what's up in the web2.0 environment why he graduated Phi Beta Cappa and Summa Cum Laude from Harvard College. After DH I found a great podcast with Stavropoulos at http://www.dfj.com/cgi-bin/artman/publish/article_155.shtml.

Tim Chang, Gabriel Venture Partners, www.gabrielvp.com.session on Web2.0 packed the Catilina Ballroom at the Loew's Santa Monica resort. I love the slogan over at GabrielVP.com "We roll up our sleeves and get our entire team involved" because that's JCOM's (this blogger's firm) core belief too. Chang leads their wireless sector. We had to drill down a bit on his bio on the corporate website to find out that he's also an accomplished actor and musician who continues to perform in the Bay area...any wonder why he's so comfortable behind the podium? We searched the web and found a podcast of this session:(tpn_gdayworld_20061024_160.mp3) @ www.replay-video.com..

INTRO TO MORE NEW HOLLYWOOD VIPs HOLLYWOOD2020.blogs.comJoyce Schwarz, JCOM thinks you should know of: Giles BianRosa, CEO, Azureus, www.getazureus.com -- talking about his new content site and bringing streaming media --especially DVD quality movies online in the next few weeks...on the website it explains that Azureus 3.0 (launching later this year) joins movie and music fans with filmmakers and artists to create a rich, social, and completely new entertainment experience. Hollywood2020's Joyce Schwarz also caught up with Nancy Dunn,VP Advertising Strategy, Clip Syndicate, www.clipsyndicate.com talking about her stint at AOL as Director of Business Strategy and Operations in the Sales Development group and the ins and outs of advertising online and sharing her views on the future of search. In case you don't know Clip Syndicate syndicates local news video from 65 different local affiliates of ABC, CBS, NBC, and Fox & more. It's great way as they say on their site 'to put video clips to work!" Fascinating to see how they are monitizing next-gen content for themseles and for publishers. The founders of ClipSyndicate are true syndication veterans. Sean Morgan is one of the founders of Screamingmedia, the Internet’s largest text news syndication service. Joyce Schwarz in her hat as emerging media consultant for JCOM for another client, caught ClipSyndicate during one of it's previews at NAB Spring 2000 in the DAM (Digital Asset Management) section in the ViewCast booth. Alas, we missed Ron Insana from CNBC when he was at that event April 23-25 in Vegas. Insana is a board member of Clip Syndicate's parent company Critical Mention’s Board of Directors. And that was even before Dunn joined the firm...so we at Hollywood2020 have had Clip Syndicate on our radar for awhile-- with good reason! We chatted briefly with ...Dan Monahan, Global Infotainment Segment Manager, INTEL...down from Beaverton, OR and now running the Mobile Platforms Group for Intel...www.intel.com.

More on what's new at with mobile for Intel later...by the way that's the first time we've seen Infotainment on a business card...I remember when I included that term in my book back in the 90's we had to add a definition to make people understand what "infotainment" was...but now -- now more...as I always say it's just one of the components of what I've been calling 'custom-tainment" for the past decade or so! Monahan will be doing a session at DH @ CES called Ubiquitious Video to the Consumer...how timely that will be.

MORE ON THESE COMPANIES and leaders in the NEW HOLLYWOOD in the future on www.hollywood2020.blogs.com -- stay tuned-- we're going to provide you additional F2F meeting recaps at each conference Joyce Schwarz JCOM, www.joycecom.com attends and speaks at in the future. See our posts on our panel set for Thursday, October 26 at 11 a.m. and our round-up of DH press coverage here:

ROUND-UP PRESS COVERAGE OF DIGITAL HOLLYWOOD FALL 2006

DIGITAL HOLLYWOOD PANEL ON CROSS-PLATFORM THURS OCT 26 11 A.M,

FUTURE OF ENTERTAINMENT CONFERENCE SET FOR NOV 17-18 Cambridge, MASS.

GO EAST YOUNG MAN...go East...who knew that gurus would be heading East to look at the FUTURE OF ENTERTAINMENT next month? by Joyce Schwarz, blogging at hollywood2020.blogs.com

check out the design for the home page for the Future of Entertainment Conference in Cambridge, Mass next month--catch that iPOD on TV...see photo credit and design credit by clicking on thumbnail here.

Well, we found a new conference that is covering just that at Cambridge, Mass November 17-18. The confab is put on by the MIT Comparative Studies Program and the Convergence Culture Association. Here's what the website http://convergenceculture.org/futuresofentertainment/index.html

About that event:

As advertisers look for new ways to engage audiences, content creators search for new audiences, and audiences quest for new ways to connect with culture, the nature of what counts as 'entertainment' is rapidly changing. We are seeing the blurring of aesthetic and technological distinctions between media platforms, of 'advertising' and 'content' and of 'creator' and 'consumer'. Futures of Entertainment brings together key industry leaders who are shaping these new directions in our culture. The conference will consider developments such as user-generated content, transmedia storytelling, the rise of mobile media and the emergence of social networking.

THE FREE EVENT WILL COVER SEVERAL HOT CATEGORIES:

*TELEVISION FUTURES *USER-GENERATED CONTENT" *FAN CULTURES and two interesting categories they seem to be promo-ing that we haven't really seen named with these titles before:

*TRANSMEDIA PROPERTIES -- and we at Hollywood2020.blogs.com include their blurb on that here: The cultural logic of convergence lends itself to a flow of narratives, characters, and worlds across media platforms. Moving beyond older models based on liscensed ancillary products, transmedia extensions are now seen as expanding the opportunities for storytelling, enabling new kinds of entertainment experiences, building up secondary characters or backstory. Transmedia extension may also create alternative openings for different market segments and enable more extensive contact with brands. The great potential of transmediation is to deepen audience engagement, but this requires greater awareness of the specific benefits of working within different platforms

NOT THE REAL WORLD ANYMORE: Virtual spaces are more than sites for emulating the real world. They are becoming platforms for thought experiments -- some of which involve fantasies we would not like to enact in the real world, others involve possibilities that we may want to test market before putting into practice. Much more than simulacra of Real Life or a 3D version of text-based Internet communities, online worlds represent new sites for considering questions of community and connectivity.

SPEAKERS INCLUDE: 

Kevin Barrett is the Director of Design at BioWare Corp.

Danah Boyd ,doctoral candidate,School of Information at the Univ of Cal Berkeley, fellow  USC Annenberg Center for Communications,  social media researcher at Yahoo!Her current work is funded by the MacArthur Foundation as part of a broader grant on digital youth and informal learning. For more information on danah, see her blog: Apophenia.

Alex Chisholm is founder of [ICE]³ Studios, a media research and development consultancy that creates transmedia entertainment and educational properties, and is currently developing several projects with NBC Universal He is Co-Director of the Education Arcade at MIT,

Caterina Fake is Director of Tech Development at Yahoo! Inc. In February 2004, she launched Flickr

Ji Lee is the creator of Talk Back: The Bubble Project and Univers Revolved: A 3-Dimensional Alphabet. Currently, he is an Art Director at Droga5

Michael Lebowitz is the co-founder and CEO of Big Spaceship, a New  York-based creative agency

John Lester joined Linden Lab, creators of the virtual world Second Life, in 2005. He focuses on community development and works with educators interested in using virtual worlds for academic purposes

Paul Levitz is the president and publisher of DC Comics.

Jason Mittell is an assistant professor Middlebury College and author Genre and Television: From Cop Shows to Cartoons in American Culture

Diane Nelson currently serves as the president of Warner Premiere, the newly created direct-to-DVD production arm at Warner Bros. Entertainment.

Rob Tercek Executive Vice President and Chief Strategy Officer of the (M)FORMA Group, a global publisher of mobile entertainment.