Yep, we'll be one of the more than 400 attendees set for the Women In Games Intl. event tomorrow at Electronic Arts campus in Northern California blogged by Joyce Schwarz, www.hollywood2020.blogs.com.
The event titled: "From Production to Profit: Creating and Marketing Games for Women," is now expecting nearly 400 attendees, a record-breaking number for the organization. The Women in Games International-San Francisco conference will be held at Electronic Arts in Redwood City, CA, from 1 pm to 7 pm on Tuesday, March 6.
FUTURE OF GAME DESIGN AND MARKETING!
www.womeningamesinternational.org
At the half-day event, WIGI will discuss the future of game design and game marketing as the female player marketplace matures and expands.
"The Secrets of The Sims Success" is the topic of the keynote speech by Lucy Bradshaw, VP and Head of Production and Development for Maxis/Electronic Arts. Bradshaw will explore how The Sims found initial popularity among a typical gaming audience and then crossed over to mainstream success as male gamers shared the game with their sisters, mothers, girlfriends and wives. She'll also review which aspects of the game were more popular and drill down to how developers and publishers can learn from The Sims success.
DEVELOPING BACKWARDS IN HIGH HEELS!
Ernest Adams, an accomplished game designer and published authority on a wide range of games industry topics, will close the conference with a keynote speech entitled, "Developing Backwards and in High Heels," a phrase coined from the fact that actress and dancer Ginger Rogers did everything that Fred Astaire did, only backwards and in high heels. Adams will explore at the past and future of women in gaming: what they contributed to the early development of the medium and how they will change it in the 21st century. He will examine several different aspects of the question, including the way women are portrayed in games; women as designers and developers; and the wants and needs of the female player.
Fiona Cherbak, Chair of the WIGI Development Committee and Director, Client Relations at Enterprise Talent, states, "As the consumer demand for games that appeal and sell to female players of all ages continues to grow, new challenges and discoveries are bringing light to the immense potential of the female player marketplace. Major game publishers, causal game developers and high-profile media enterprises are all working harder than ever to get more girls and women into playing games. The high turn-out for this conference demonstrates that people want to better understand the expectations for the growing female player market."
Other WIGI-San Francisco speakers include Ellen Beeman, Program Manager, Microsoft Corporation; Brenda Brathwaite, Game Designer and Professor, Savannah College of Art and Design; Karen Clark, Development Program Manager, Linden Lab; Don Daglow, CEO, Stormfront Studios; Jill Donald, Development Director, EA; Jesyca Durchin, CEO, Nena Media; Carolyn Feinstein, Group Vice President of Consumer Marketing, EA; Sheri Graner Ray, Content Designer & Game Design Author; Jennifer MacLean, General Manager of Games, Comcast Interactive; Deborah Mars, Producer, SCEA; Laura Naviaux, Senior Global Brand Manager, Sony Online; Lyndsay Pearson, Lead Producer, EA; BZ Petroff, Director of Talent Acquisition, LucasFilm; Morgan Romine, Frag Doll "Rhoulette", Ubisoft; and many others.
Conference sponsors include platinum sponsors Electronic Arts, ECD Systems and Intel, and series sponsors Game Developers Conference (GDC), GameRecruiter.com, Girls in Games, International Games Developers Association (IGDA), Mary-Margaret, ThemePark Studios, WomenGamers.com and BusinessWire.
Registration/details:
The Women In Games International Conference-San Francisco will be held at the Electronic Arts campus, Milestone Auditorium, located at 250 Shoreline Drive in Redwood City, CA. Attendance is $45 for general attendees, $35 for WIGI members and $30 for students with I.D. Space is limited, so interested attendees are encouraged to secure their spot by registering online today at www.womeningamesinternational.org.
www.womeningamesinternational.org Women in Games International was founded in 2005 in response to a growing demand around the world for the inclusion and advancement of women in the game industry. Women in Games International is managed by a steering committee comprised of like-minded individuals, is supported by corporate and media sponsors, and directed by a global advisory board.
For more details, contact the WIGI PR Committee at [email protected], or contact Morgan Ogburn, ThemePark Studios, 512/916-9633 or [email protected].
Hollywood2020.blogs.com blogger Joyce Schwarz says watch for our report from this WIGI conference. We're going up to the Bay Area early just to for this event!
Also check out our link to the top 100 women in games --in our previous Hollywood2020 post:
