Hollywood2020

More Press Coverage on Digital Hollywood Panel on Monetizing Content Moderated by Author & Strategist Joyce Schwarz

GREAT...we found some more coverage of the Digital Hollywood panel moderated by Joyce Schwarz ...here's a link to it. Thanks for the coverage!

 Left avatar of Joyce Schwarz moderating a panel at Digital Hollywood spring, 2009. See more details on coverage of how to make money with content by emailing:joyceschwarz(at)gmail.com Or see Joyce's company JCOM website at www.joycecom.com

Social Media Money Tips - Digital Hollywood

by Liz H. Kelly. How are social media companies making cash? There was an awesome panel discussion today at the Digital Hollywood Conference in Santa Monica, CA, where experts shared how they are making money online. ... Sunrise Road Communications - http://sunriseroadcommunications.com

Looking Back to the Future: Five Trends for Media in 2008 to Thrive/Not Just Survive from Media Futurist/author Joyce Schwarz

By Joyce Schwarz, blogging at www.hollywood2020.net ....Okay, since it's the evening before moderating another Digital Hollywood Conference (been doing it since 1995 or so) I thought it would be fun to go back to last year at CES '08 and see what I forecast then as the 5 ways to thrive/not just survive in '08.

Here they are -- how do you think I did in my outlook? Check the date -- that's January 09, 2008 LAST YEAR. Could I have done better by just saying "TWITTER" Iphone, Facebook, Youtube, Twitter?  

Joyce Schwarz 5 Trends to Thrive/Not Just Survive in 2008 & beyond in the new Hollywood.....Here's a brief recap of those trends.

 

Copyright Joyce Schwarz, JCOM, www.joycecom.com. For reference in your own articles, please email joyceschwarz (at) gmail.com for permission.

1)FRUITION OF 'CUSTOM-TAINMENT" --- customizing entertainment, info-tainment and edu-tainment 24/7/365 anytime/anyplace. Personalized content and customized cross-platform. Examples include: United-- first airline to tout iPod integration with their IFE system...Nero signs agreement with TIVO -- TIVO on the PC....Autonet Mobile Introduces New Consumer Internet Content Storage...Comcast--Fancast.com entertainment access across TV, online, DVD or theatres.

2) YOU AS THE STAR, YOU'RE IN THE PIX, AD, GAME...finally, you're the star-- not just your video on Youtube.com or your tunes on your Myspace page..you're in the pix-- with your avata and/or your "real' scanned image. Examples: Zcam, 3DV Systems, Virtual Heroes, Primesense.com, Organic Motion, BigStage.com.

3) Gesture Computing/control/signage..moving in on augmented reality -- examples include: GestureTek, Gesture Xtreme, Airpoint-hand-tracking unit, Groundspeak's Wheigo.cvom and Garmin GPS, beyond geocaching, beyond waymarking, Did you know geocaches have grown from 75 to 490, 000?

4) Text Messaging 2.0, text marketing & presence...rise of the mobile as controller/mobile as remote/mobile as coupon, mobile as credit card. Examples: Barcast-- public signage with text-messaging on a bar network, Ping Mobile & Cox mobile coupon campaign, AOL Buddy, AIM Mobile and AOL my pages for mobile. Blue sky ideas-- blogscroll -- text highlights from blogs, movie reviews, etc -- scroll across mobile/handhelds, Twitter with pix, virtual 3M notes & more .

5) Social media embedded into content, not vice/.versa. Until now we've seen content embedded into social media ie widgets for Myspace.com, widgets for Facebook etc. I see the rise of Social media embedded into content -- Facebook voting app at end of movie (vote with mobile/results on facebook real-time). Linked In-- contact info/bio/zip code into regional biz mags online or at trade show booths-- like CES -- who do you know at that company...OR social media AS CONTENT -- aggregate  widgets of programming -- create your own EPG (electronic program guide) create your own portal, design your own Fancast.com pages.

ABOUT JOYCE SCHWARZ -- for more info on Joyce Schwarz see www.joycecom.comher independent consulting firm that specializes in new media marketing & emerging entertainment & media company launches since 1990. Here are pictures of just some of her books and more than 200 articles she's written on the future of media & entertainment.  

Left to right Joyce Schwarz books include: Multimedia: Gateway to the Next Millenium (Harcourt Brace,1994, SUCCESSFUL RECAREERING, Career Press, 1993, STAR*COURSE (how to promo, market & sell you and your product & service to the new Hollywood 1992 (audio/Learning Annex, HayHouse), Hollywood & The Electronic Highway: 2000 (compendium of published articles/videos), THE VISION BOARD: the secret to an extraordinary life, Harper Collins Publishing, Collins Design, fall, 2008 (see 20 pages free at http://tinyurl.com/seeinsidebook).

Youtube & Twitter= New Dynamic Mass Media Duo?

By Joyce Schwarz, bestselling author & emerging media & entertainment consultant & launch specialist.

Would a combo of youtube.com & twitter.com form a dynamic mass media duo that could just be one of the answers for next-generation television? Here's why I believe it could be a killer app. What should we call it "twittertube"?

Twitter & YOUTUBE = beyond Teletext?

WHY COMBO TWITTER & YOUTUBE? because it provides a main stream media option for Youtube on international TV. Sure CNN and FOX TV and other networks are using Twitter.com but what if it were real-time like something called teletext long popular in Europe.

*If you're wondering what teletext is -- here is the wikipedia definition and here is a quick screengrab of a screen. Teletext - Wikipedia, the free encyclopedia This article is about the Teletext system as a whole. For the UK company whose Teletext services are also branded as "Teletext", see Teletext Ltd. For the ...en.wikipedia.org/wiki/Teletext - 100k - Cached

 example of Spain's teletext with primitive imagery system.  AND IF YOU SEE THE LATEST PHILIPS TV you'll see that the dual screen allows teletext and TV simultaneously -- why not twitter and tv simultaneoursly too?

WHY NOT TV THAT SHOWS TWITTER AND TV SIMULTANEOUSLY and channel that shows YOUTUBE & twitter simultaneously real time (okay delay it for those blipsters ouot there)

 CD Freaks.comPhilips 28" widescreen TV with Pixel Plus

CD Freaks.com - ‎Apr 27, 2009‎Text Dualscreen to view teletext and TV simultaneously. Do you have a question about the Philips 28" widescreen TV with Pixel Plus? ...

 Run the channel 24/7 on satellite or terrestial TV and feature several tracks --a) music video, b) politics c) Comedy (with big name comedians) etc.

From Youtube to Twitter, millions head to Internet for latest on ...

From Youtube to Twitter, millions head to Internet for latest on Swine Flu. Follow the Centers for Disease Control on Twitter The Centers for Disease ...
www.topix.com/business/social-software/2009/05/from-youtube-to-twitter-millions-head-to-internet-for-latest-on-swine-flu - 19 hours ago - Similar pages

AND SO IT GOES -- looks like Verizon may be doing something just like I'm taling about ??Twitter, Facebook, YouTube Coming to FiOS TVTwitter and Facebook are both part of a widget platform that Verizon is opening up ... social features, at some point built directly into television sets. ...newteevee.com/2009/03/14/twitter-facebook-youtube-coming-to-fios-tv/ - 33k - Cached -

FUTURE OF MEDIA PANEL @ DIGITAL HOLLYWOOD MAY 7

For more information on the Future of Media, don't forget to attend the panel on just that Joyce Schwarz moderates @ Digital Hollywood on May 7, 2009 --if you'd like a comp ticket to that panel, please email joycecom (at) aol.com or twitter @joycecom

DIGITAL HOLLYWOOD PANEL ON THE FUTURE OF MEDIA & ADVERTISING!
Thursday, May 7th 12:50 PM - 2:00 PM
Track III: The Broadband Platform – PC, Mobile, TV and Advertising The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and CommunicationsChange and innovation is at the core of our industry. There is no turning back the clock. Traditional media now works with and embraces that change. There is a continual, if uneasy partnership between traditional media and the new technologies, but it continues as a powerful force forward nonetheless. Between the power of the web, social media and new forms of commerce, the entire daily life of the consumer, vis a vis the entertainment, communications and commerce experience is forever altered. The partnership between the traditional media and new media has created a new and interesting era in the relationship between the innovator and the established system – one that is open and generally encourages and rewards change.
Rebecca Weeks Watson, Director, Business Development, Real Girls Media
Deborah Perry Piscione, co-founder and CEO, BettyConfidential.com
Maura Welch, Director of Marketing, WeeWorld
Vik Jain, co-founder and President/COO, Musicane
Mitchell Linden, Senior Vice-President, Strategy, Reality Digital
Amra Tareen, CEO, allvoices
William A. Alena, VP, Advertising and Business Development, MyYearbook
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

The Vision Board: Case study in how to get $1/4 Million promo for your book in 30 days or less!

Great news a report just came into our office that documents that   The Vision Board: The Secret to an Extraordinary Life garnered $1/4 MILLION in promotional value in October alone through electronic and print interviews and events online and offline.

$250,000 IN ADVERTISING FOR THE VISION BOARD by Joyce Schwarz in October, 2008 alone: What does that $1/4 Million figure mean? It means that the more than 25 major interviews and articles about THE VISION BOARD is equivalent in value to $250,000 in advertising!

This is the first of a 2-part blog showing the outstanding promotion and publicity that THE VISION BOARD by Joyce Schwarz is getting online and offline. Thanks to the media for all of their support. Thanks to Harper Collins Publishing and Collins Design for their continued support.

For more info about vision boards and tips to creating your own vision boards go to www.visionboard.info and sign up for the free newsletter.

To book Joyce Schwarz to speak at your event, call her directly at 310-822-3119 or email her at [email protected].

To browse inside THE VISION BOARD and see 20 free pages, go to www.tinyurl.com/seeinsidebook.

HERE ARE SOME PIX OF THE INTERVIEWS YOU MAY HAVE SEEN ONLINE OR ON TV OR HEARD ON RADIO

for THE VISION BOARD to date:

FoxBusiness News column focusing on author Joyce Schwarz & The Vision Board

CHICAGO SUN TIMES article connecting Joyce Schwarz & The Vision Board with Oprah & the Olympians

WRITINGSPIRIT.com podcast and introduction to Joyce Schwarz and THE VISION BOARD book (1 hour podcast)

KABC TV San Francisco interviewed The Vision Board featured artist Jennifer Lee on their show, the hosts are shown holding up THE VISION BOARD for the audience to see.

Tx again Jennifer Lee, www.artizencoaching.com

Astrochicks.com picked up on the OBAMA vision board originally created for THE VISION BOARD by Joyce Schwarz and featured a page 1 article on the book and Obama's digital board created by contributor Nick Thorch using his Ultimate Vision Board app from facebook.com

TEN COMMANDMENT OF CO-OP MARKETING

THE TEN COMMANDMENTS OF CO-OP MARKETING

Co-op marketing extends your reach, your budget, your personnel and your return. JCOM has organized more than 90 co-op marketing programs for Clairol, Sheraton, Pacbell, AT&T, State of Hawaii, State of Alaska, ITT, Levis, Philips and more.

1. Plan must precede the money
2. Originating partner must create vision
3. Be flexible, the plan you start with will change -guaranteed!
4. Be sure to work with the best catalyst/agent/consultant
5. Ambitious programs succeed, cautious programs fail.
6. Design campaigns to get a multiplier effect for PR, direct marketing,community involvement,word of mouth, and user-generated content.
7. Program value increases with clear targets.
8. The more impossible the goal, the more likely it is to be achieved.
9. The originating partner must stay involved.
10. Only a few brave leaders will succeed.

FOR MORE INFO ON CO-OP MARKETING AND THE LAUNCH PLAN FOR JOYCE's upcoming book THE VISION BOARD email her at [email protected]. She also has visuals of all of the co-op marketing programs she has created in the past. js.

TRY A MEATBALL SUNDAE ON TUES Feb 26--Seth Godin Webcast

TRY A MEATBLL SUNDAE ON TUES, Feb 26 -- Seth Godin Webcast....blogged by Joyce [email protected] . CHECK THIS OUT -- NEW MARKETING GURU SETH GODIN'S INVITING YOU TO FIND OUT MORE ABOUT HIS BOOK MEATBALL Sundae on Tuesday...during a webcast sponsored by Search Engines Strategies...hopefully we'll be there covering the event live...

blogger note-- you do have to buy the book if you want to attend the webcast -- their rules, not ours...so check out the discount price in this press release below..that we just found on BUSINESS WIRE...js. :

What: Bestselling author Seth Godin returns for a February 26^th webcast to answer attendee questions now that they have absorbed the 14 trends that are changing the way businesses market themselves.

Godin’s new book, Meatball Sundae, outlines how whole industries are being transformed by the new marketing landscape, which represents nothing short of an industrial revolution.

In his trademark style, Godin reviews how marketing used to work and explains how to use the new marketing to become a better organization: faster, more flexible, and even more fun.

By the end of this hour, Godin’s clarification and answers to participant questions will have them looking at the industry of business very differently. New marketing is reshaping our world, but many companies try to use the tools without first getting their organization and products in sync with them. The result: what Godin calls a "meatball sundae" – a big, ineffective mess.

This webcast will also feature Kevin Ryan, Global Content Director of Search Engine Strategies and Search Engine Watch, and is brought to you by Search Engine Strategies London and New York.

When: Tuesday, February 26, 2008 at 1pm EST

Registration: http://www.searchenginestrategies.com/webcasts 

In order to register and participate in this event you must buy a copy of the book, offered at a highly discounted price of 40% off courtesy of Search Engine Strategies.

NEW ADOBE PLAYER FEATURES ADVERTISING EMBEDDED INSIDE...

Hi, Gizmodo did a great job of explaining the new Adobe player and it's advantage for advertisers...take a look at this story. Seems it has two sides to it-- and one of the concerns is that viewers may not want embedded ads on a player. But then monetizing content seems to be important and the right price is always $FREE in my book by Joyce Schwarz, blogging at www.hollywood2020.blogs.com:

NAB07: Adobe Media Player First Look, Could Be Great or Obnoxious
Gizmodo.com - - After a post yesterday about Adobe's newly announced Media Player, we were intrigued with its possibilities and got ...
Macworld - Ars Technica - BusinessWeek
all 332 news articles » Apr 17, 2007

STARBUCKS IN VENDING MACHINES -- MUSIC NEXT?

Listening to radio in Los Angeles yesterday, Hollywood2020.blogs.com blogger Joyce Schwarz heard the DJ say that they had a Starbucks vending machine down the hall...I had not heard of those before so I looked them up on the web. AND yes...Starbucks IS now into vending machines: http://www.slashfood.com/2007/03/23/starbucks-hot-drink-vending-machines/

Sounds like they have all kinds of Starbucks choices in there...hmm I'm wondering if they will feature the new Paul McCartney Starbucks CD in that machine when it comes out...not unlike the iPOD -type vending machines at the airport and in hotels hmmm nice venue .....wonder what's next????js

HOLLYWOOD2020.blogs.com Who's RUNNING OUR BLOGS ONLINE!

Every now and then we like to check Google and Yahoo and MSN and other search engines to see who's running our recent blog posts from www.hollywood2020.blogs.com. By Joyce Schwarz, blogging at Hollywood2020.blogs.com....Note we've interspersed these posts with some pix from Google Image directory-- some are a trip-- all appeared on Hollywood2020.blogs.com -- not necessarily in the context they are shown on Google though!

videoconf with michael in beijing
1680 x 1050 pixels - 436k - jpg
chris.erway.org

HERE's a LIST TO SOME LINKS/PICK-UPS of HOLLYWOOD2020.blogs.com posts:

Reverse Product Placement? Gamesutra & Harvard Business Review Take a Look

December 27th, 2006 | Category: xbox

… the opening of this article says: In the latest issue of the Harvard Business Review , former MIT academic and current Xbox Live Arcade product planner David Edery has advocated for ‘reverse placement’ WHAT’s REVERSE PRODUCT PLACEMENT — according …

Original post by Hollywood2020 and software by Elliott Back

Angelina Jolie StarDolls.com proved to be a very popular Hollywood2020.blogs.com post in 2006

One of the strangest pix out of context -- the GEEKBRIDE...

tamatown
December 21,2006 09:49 GMT
Tamagotchi ... Hollywood2020.blogs.com/Hollywood2020/ online Cached you get Asked Questions i have Rings from Where is - 12k - more! www.tamatalk.com/IB/index.php?showforum=69 stores Answers links to & Watches 1 - 10 you have . ...
angelfairytale.blogspot.com/2006/12/tamatown.html

Joyce auditioning for JibJab's Hoolagirl character

HAWAII SURF SIMULATOR -- When You Can't Get to the Waves!
December 17,2006 17:00 GMT
WHEN YOU CAN'T GET TO THE WAVES.....what every home office needs-- a Hawaii Surf Simulator...we found this one when Hollywood2020.blogs.com was 'surfing' online looking for electronic surfboards...but alas we surfed into this new ...
hawaii-vacation-information.net/blogs/hawaii-surfing/325

Joyce Schwarz as "star" of WEDDING CRASHERS from the make your own trailer promo.

DON'T YOU LOVE IT -- we got pick up on the strangest spam blogs or SPLOGS as they are called including this one~Palmer%27s Stretch Mark Lotion

December 15,2006 07:21 GMT
Hollywood2020: Virtual Reality I just realized in reviewing Shelly Palmer's new book TELEVISION ... as a virtual journalist as he and colleague Mark Wallace take us behind the scenes into ... EPA_CA_NY_Brand Name Word_Nov 2006 'COGNITO ...
naximajas.blogspot.com/2006/12/palmer27s-stretch-mark-lotion.html

Are we the only one who blogs what's on TV -- at Hollywood2020.blogs.com we are definitely into 'telewebbing'.

Hollywood2020
November 28,2006 19:04 GMT
Bandai's NetTansor mobile robot is targeted at families and integrated video camera, microphone and speaker, along with a can be used as a learning tool c) it can do some in-house surveilance Video Surveilance : Digital Video Recorder ...
www.kccandles.com/Mobile-Surveilance-Camera/2006/12/hollywood.php

Hollywood2020.blogs.com on the RED CARPET....

SUMMER READING -- REVIEWS FROM Hollywood2020 Blogger On Amazon.com ...
November 21,2006 23:41 GMT
CHECK OUT THE REVIEWS by Joyce Schwarz, blogger, Hollywood2020 on ... FUN and don't forget to vote favorably about how much you love my review (okay pretend ... ...golf is Zen but in what the authors call tghe putter in cheek book-- you ...
golf-miniature-putter.newgolfputterdesigns.com/184492

Even our old cellphone's bling made the Google Image directory-- archived forever!

2006 December 10 » YouTube News

Okay…scroll down for my most recent post on the ABC Television show BROTHERS SISTERS….by Joyce Schwarz blogging at Hollywood2020.blogs.com… and you’ll see a ... www.turbo-news.net/youtube-news/2006/12/10/ - 106k - Cached - Similar pages 564 images from Hollywood2020.blogs.com have made it to Google.com image directory... Cleveland Metro News This article is a Blog post from "Hollywood2020" a Christmas Story Ad Spin-Offs --Cashing in with a Legend. 17 hrs ago | Hollywood2020 ... www.topix.net/metro/cleveland-lorain-elyria-oh - 43k - Dec 26, 2006 - Jackson not guilty verdict-- Hollywood2020.blogs.com captures it LIVE via TV of course! Cached - Pathfinder Passports(cc): 2005-10-30 Hollywood2020: Games back to school reading for any age" LAST CHILD IN THE WOODS" to counter . ... hollywood2020.blogs.com/hollywood2020/games/ ... geoventuring-lnt.blogspot.com/2005_10_30_geoventuring-lnt_archive.html - 30k - Cached - Joyce as a weemee before people knew what a weemee was/is: ebay sofia vergara items magazine news photos photo entertainment ... Hollywood2020: PERFECT FIT: ANGELINA JOLIE'S LEVIS ON EBAY Sofia Vergara Estella Warren . promotions still going on for the film and you can find other ... po9-blog.org/ebay-sofia-vergara/ - 24k - Time Square and a link to Joyce's story on imediaconnection.com about public spaces. a Christmas Story Film House and Museum Open in Cleveland…. 23 Dec 2006 Here’sa cartoon animation we found on the RedRiderleglamp.com site too. AND HOW WE FOUND OUT ABOUT ALL OF THIS — FORBES OF COURSE ! can you believe it? … Original post by Hollywood2020 and software by Elliott Back. 3ddeveloperforum.com - http://3ddeveloperforum.com Control New Robot from the Web 28 Nov 2006 Bandai, a toy manufacturer, and Pasadena-based Evolution Robotics At Hollywood2020.blogs.com we’re looking forward to seeing the new NetTansor. Comment. Seen on Hollywood2020 Posted by Postmaster General. BDUO - Gadgets, Photography and Sushi - http://www.bduo.com Blogdigger - RSS Search Engine Hollywood2020 - Nov 7, 2006 - [ Feed - Focus - Exclude ] ... Here's a recap of Hollywood2020 posts for the second part of the month, keep ... blogdigger.com/media/...&media=audio&media=video&media=image - 20k - Cached - More from this site Cached - Similar pages

BILLY GRAHAM & THE TALKING COW --AND SO MUCH MORE

Instead of oohs and ahhs about the new Billy Graham Library now being built...there are moos out there...by Joyce Schwarz, blogging at www.hollywood2020.blogs.com REALLY..

pix shows a depiction of how the Billy Graham library will look...big discussion about the Talking Cow though!

Pix of the Billy Graham library buildings in progress.....but where is that pix of the talking cow that's causing so much controversy about the MOOOOOVe

Billy Graham Library Raising Concerns
ChristianToday, UK - Dec 14, 2006
Graham's children are at odds over the function and design of the nearly completed Billy Graham Library, which is slated to open in spring 2007. ...

Billy and Ruth Graham will pick burial site
Centre Daily Times, PA - Dec 19, 2006
Billy Graham said in his statement that he supported plans for the library, which was designed to look like a barn and to evoke the dairy farm environment ...

The 40,000 square foot library is set to open in spring, 2007...designed to look like the dairy farm where Billy Graham started his own life...the library is now surrounded by controversy including how Billy and his wife will decide where to be buried...Suddenly, even a crime novelist is involved -- see this linkBilly Graham’s family feud
The State, SC - Dec 14, 2006
But at this moment, everyone’s attention is on crime novelist Patricia Cornwell, talking about a memorial “library” the Billy Graham Evangelistic ...

WHY THE INTEREST BY HOLLYWOOD2020...because of the talking Cow-- supposedly according to some reports, the cow and the museum are being designed by some Disney Imagineers or former Imagineers...why the cow-- well it's supposed to be the 'greeter' for the museum/library -- to help take kids and other visitors back in time....

OUR SUGGESTION..can the cow...and instead....use some other new media vehicles...and some low tech...show the kids what opportunties there are for community service...in and outside of the church...no matter what denomination....fascinating to find out that Graham's wife stayed Presbyterian when he was Baptist....Some ideas we'd suggest:

*Create a Red Sea -- with some of the illuminated projections that we've seen at Siggraph- email us and we'll link you to some ideas.

*Show missionaries around the world and the travels of Billy Graham via an interactive globe that links to holographic images....

*Let kids and families create roles within the church from preacher to Deacon to head of a youth group to Sunday School teacher...we saw something similar done at the CHICAGO MUSEUM OF SCIENCE AND INDUSTRY for another field --none other than HOLLYWOOD -- where families got to put on their own "MOVIE"...have the families visiting-- give their own sermons or discuss sermons of the past by Billy in roundtable discussions..get some involvement.

Create a virtual museum/libary that can be used for home schooling and also for virtual visitors to the library...

Want more ideas-- you can find me at [email protected]. Joyce Schwarz, consultant new media and entertainment -- yes, that includes museums-- blatant self promotion for a cause we think is worthwhile!.