Hollywood2020

How to sell you & your project to the NEW HOLLYWOOD Using Visioning & A Vision Board: Author & Strategist Joyce Schwarz Shares Insider SECRETS TO SUCCESS

– It's the new American dream -- sell your book or movie and make a fortune! BUT just how do you do it? Author & Hollywood career strategist, Joyce Schwarz will be featured at the BPSCA event on Thursday, June 11 at their special program for authors, writers & producers at the Sportsmen's Lodge Hotel in Studio City, California.

 Left, Joyce Schwarz, author & Hollywood career strategist and right "The Vision Board" book which is a best-seller across the USA & Canada, For a free chapter go to http;//tinyurl.com/visionboardamazon

To make reservations:
The BPSCA meeting is open to the public. For details call 8l8-769-4700 time is cocktails and networking from 5:30 pm and dinner at 7 pm and program at 8:15 pm. You can also see more details here http://www.bookpublicists.org/pages/events.asp 

In her talk Joyce Schwarz will preview her proprietary info about how to get your book published by a major publisher and a mini-case history of her latest work, THE VISION BOARD --subtitled The Secret to An Extraordinary Life where she reintroduces readers to the age-old concept of 'visioning'

Free Chapter of 'The Vision Board Book':. You can see a free chapter of THE VISION BOARD at http://tinyurl.com/visionboardamazon.

Don't miss this event where you can discover:

*How Joyce Schwarz got more than 75 wisdom leaders, celebrities and Hollywood personalities and TV stars involved in her book THE VISION BOARD.

 Joyce Schwarz is shown in these pictures with just a few of the many Hollywood celebrities she's worked with on marketing and promotion for more than 200 events in Hollywood & beyond. Below she's shown with Bob Proctor, Jack Canfield and Holli Walker, all leaders in the new wisdom movement!

*Why Joyce Schwarz received a 6-figure advance from Harper Collins for her latest work The Vision Board --subtitled The Secret to an Extraordinary Life .

 Left, THE VISION BOARD book and right Joyce Schwarz as featured on syndicated television show by Better TV in more than 50 cities nationwise in June, 2009

*What is visioning and how it can help you create your best possible life -- no matter how young or old you are! It's never too late!

 Above, Joyce Schwarz was featured in WRITINGSPIRIT.com on providing insider information on how a writer and author can use a vision board to create a best-selling book, novel or movie!

*What Joyce Schwarz learned from launching the "MISSING KIDS ON THE MILK CARTON CAMPAIGN" in Southern California and how it changed her life.

 

Joyce Schwarz, founder of JCOM emerging media & technology consulting, www.joycecom.com is probably best known for creating the campaign to launch the MISSING KIDS ON THE MILK CARTONS for Ralph's Grocery stores nationwide.

*How you can sell any product or service, book, movie or video or idea to the NEW HOLLYWOOD" and why more than 4000 VIP's have attended Joyce Schwarz STAR*Course classes and hired her as a their favorite Hollywood career strategy coach.

*How did Joyce Schwarz and her firm JCOM get her books featured in more than 200 publications ranging from WALL STREET JOURNAL to TV GUIDE to MONEY MAGAZINE to THE LA TIMES and get Joyce featured in interviews on more than 150 radio and TV talk and news shows ranging from KFWB CBS news to National Public Radio to NBC News and ABC TV and PBS TV nationally?

Joyce Schwarz presentation is a mini-preview to her upcoming workshop and teleconference on HOW TO SELL YOUR BOOK OR PROJECT TO A MAJOR PUBLISHER OR STUDIO!  For more details or to register for this upcoming workshop, call 310-822-3119 or email: [email protected]

CERTIFIED VISION BOARD COUNSELOR: If you're interested in becoming one of the first certified vision board counselors in the world, please email: [email protected] to contact Joyce Schwarz, founder of The Vision Board Institute.

WHAT IS A VISION BOARD: a vision board is a visual map that you create using pictures, images, affirmations and embellishments to depict the best possible life that you want to lead. It expands on the ancient art of visioning that goes back to the caveman era.

Joyce Schwarz, Speaker, Author is probably best known as the creator of the campaign that launched the MISSING KIDS ON THE MILK CARTON program for Ralph's Grocery Stores nationally. For the first time ever Joyce reveals the information on this campaign and how it evolved in her book "THE VISION BOARD: the secret to an extraordinary life which is now featured in more than 6,000 bookstores nationally and at http://tinyurl.com/visinboardamazon

To sign up for a free newsletter on vision board creation go to: http://www.visionboard.info which is the blog for The Vision Board book. To see the official website for the book go to http;//www.ihaveavision.org

# # #

The Vision Board Institute was established by Author & Hollywood visionary Joyce Schwarz to offer training to become a Certified Vision Board Counselor throughout the US and around the world. The Vision Board Institute is located in Marina Del Rey, California. For more information go to www.visionboard.info

Twittering About Digital Hollywood Panel on Monetizing Content Moderated By Joyce Schwarz

So much fun to see what the press and audience members have to say about my panel on monetizing content at Digital Hollywood last week. In case you missed the panel here are the details here at this link: .Hollywood2020: DIGITAL HOLLYWOOD SPRING 09: May 4-7 @ Loew's Santa ... - 

For more information on Digital Hollywood Spring 09 agenda, exhibitors and special events go to: www.digitalhollywood.com Many times Hollywood2020.net and ...
hollywood2020.blogs.com/hollywood2020/2009/03/digital-hollywood-spring-09-may-47-loews-santa-monica-ca-resort.ht... - 67k - Cached 

10 FREE WAYS TO MONETIZE CONTENT? If you'd like a list of 10 free ways to monetize content, email Joyceschwarz(at)gmail.com

INTERACTIVE TV UPDATES: AROUND THE WORLD ITV GETS MORE TUNE INS

ITV (Interactive TV) is getting more tune-ins around the world. Blogger Joyce Schwarz was honored to attend the www.itvalliance.org Tech Walk & conference this week at the Chateau Marmont (yes that Chateau Marmont -- the famous one) in West Hollywood last week...meanwhile we checked out what was happening in ITV around the world. Stay tuned for more info on the Tech Walk.....

---

BT plans major iTV push (courtesy advanced-television.com) BT is planning to put iTV advertising at the heart of its IPTV proposition with the launch of advanced red-button services. It is planning to let advertisers promote their products via highly targeted commercials around the on-demand film, music and TV content that BT plans to deliver to viewers in addition to the 32 Freeview channels. "I'd be disappointed if our TV-over-broadband service didn't significantly push forward the iTV ad market in the next 18 months," Andrew Burke, CEO of BT Entertainment told NMA. He says the service will provide brand owners with a range of functions not currently available on Sky. New formats include a click-to-call function that allows viewers to press red to be directly connected to an advertiser via the phonemore

---

HBO on Cingular

Cingular Wireless will bring clips of popular HBO shows, including the Sopranos, to its mobile phones following an exclusive three-year pact with HBO parent Time Warner. Cingular, a JV of AT&T Inc. and BellSouth says "Now you can turn a boring everyday moment into an opportunity to escape," Cingular's Chief Operating Officer Ralph de la Vega saidmore

OPRAH'S FAVORITE ELECTRONIC THINGS

HIGH TECH THINGS WERE HIGH ON OPRAH'S LIST FOR HER FAVORITE THINGS 2005  which range in price from $25 to $1600--that's all of her things (not the electronics which are probably in the mid range).

Check www.oprah.com for details.

VIDEO IPOD:With of course very near the top of the list the VIDEO iPOD: Apple iPod,Suggested retail price: $299 --800-MY-APPLE (800-692-7753)Apple.com

BLACKBERRY: BlackBerry 7105t™ from T-Mobile,Suggested retail price: $299,(800) TMOBILE (866-2453).www.t-mobile.com/blackberry

OPRAH DVDS:The Oprah Winfrey Show 20th,Anniversary Collection DVD Collection,
Suggested retail price: $34.95,Oprah.com/dvd

Sony VAIO FJ Notebook Suggested retail price: $1499.99 ($1599.99 in a variety of colors)(877) 865-SONY (865-7669)SonyStyle.com

Other lower tech goodies ranged from Chocolate croissants (or you can get them plain), HOPE IN A JAR by a company called PHILOSOPHY -- Cashmere sweater from Ralph Lauren -- now named for Oprah and much more. Check them out at www.oprah.com.

ORDINARY SCOTCH TAPE STICKIER THAN SONY/BMG DRM

CAN YOU BELIEVE IT? AN ORDINARY PIECE OF SCOTCH TAPE (TM) CAN DISRUPT SONY/BMG'S DIGITAL RIGHTS MANAGEMENT SYSTEM.... "With a small bit of tape on the outer edge of the CD, the PC then treats the disc as an ordinary single-session music CD and the commonly used music 'rip' programs continue to work as usual." according to a story on TechWeb.com on Information Week and scads of other trade and mainstream media reports

Gartner research analysts Martin Reynolds and Mike McGuire say that  Sony's XCP technology is stymied by sticking a fingernail-size piece of opaque tape on the outer edge of the CD. That, the pair said in a brief posted online, renders "session 2 -- which contains the self-loading DRM software — unreadable. The PC then treats the CD as an ordinary single-session music CD, and the commonly used CD 'rip' programs continue to work as usual."

BLACK MARKER DISRUPTED DRM IN PAST -- low tech /no tech more powerful than high tech?

This isn't the first time that simple methods have defeated a Sony copy-protection plan. An earlier technology that Sony used could be circumvented by using a black marker to draw a line near the edge of the disc. "After more than five years of trying, the recording industry has not yet demonstrated a workable DRM scheme for music CDs," concluded the Gartner analysts. "It will never achieve this goal as long as CDs must be playable by stand-alone CD players." OTHER USES FOR SCOTCH TAPE (TM)-- okay so the researchers did not really say SCOTCH TAPE by brand-- I saw that they were careful to say "transparent tape" but since it's about the 75th anniversary of Scotch Tape (TM) I thought it would be fun to include this article. And of course this unusual use of Scotch Tape (TM)75 years of better living thanks to Scotch Tape TAPE NOSE TO FOREHEAD AND LOOK LIKE PIG: In 1985, Scotch Tape was voted the most indispensable product in the home in a national Roper opinion pole, and not just because you could tape your nose to your forehead and look like a pig (but it must have helped).

Ad Tech SWAG --FREEBIES

Ad-Tech NYC 05 (www.ad-tech.com)attracted more than 8,000 advertising, marketing, promotion and interactive content wheelers and dealers. Hollywood2020 blogger Joyce Schwarz was on location as a judge for the Best Interactive branding campaign online (more on that later) but first look at all of the cool SWAG (Hollywood for "sealed with a gift" goodies we got at the show. PS many of the goodies look a lot better in person-- they are hard to photograph well because they are well rubber and mostly plastic and reflect an awful lot of light --but they are supposed to so they catch your eye at the show!!!

BEST RUBBER DUCKIE FROM THE SHOW: 

www.hitwise.com 

BEST FISH FROM THE SHOW:

www.aptimus.com

BEST SKICAP from the show: www.hotbar.com

Best free computer from the show (okay it was rubber) but I liked the red style and color -- from   

www.icmediadirect.com.

BEST Backscratcher/massager (at least I think that's what it is) www.findology.com

BEST LUGGAGE TAGS: www.ASKJEEVES.com (not pictured) but VERY LARGE AND COOL!

BEST HAND SANITIZER: www.whenu.com with a cool slogan -- when u need behavioral that behaves!

BEST PEN -- www.cpaempire.com 

heart shaped bubble pen.

BEST CONVERTIBLE CAR -- www.xyz.com --  a blue Boxter from those awesome guys and gals. ALL metal too and the doors open.

BEST PORTABLE DRIVE -- www.strongmail.com

BEST TALKING FROG: www.didit.com and it says DID-IT , DID-IT -- so cool-- but I had to win him by knocking down some other frogs or pegs or something like that.

BEST BRAIN : (okay it was rubber) www.industrybrains.com

BEST Desk Pen -- okay most glamourous -- www.searchfeed.com -- and they could not have been more gracious at the booth. Kudos for personality-plus!!!

BEST TWISTY OR TWISTER: www.webloyalty.com

BEST CHOCOLATE BAR  -- and best guerilla marketing -- www.believenet.com and their slogan -- are you a Metrospiritual was awesome-- plus they handed out the goodies outside of the hotel...smart thinking for hungry folk waiting in long cab lines.

Best BLUE M&M's -- www.bluestreak.com coolest M&M's I know the picture looks odd but M&M's melt in your mouth and not on camera.

PLUS PENS AND PENS AND MORE PENS....all appreciated and welcome and worth at least two or three more looks as we sign all those checks from all that money we made in New York at the conference :)

COOLEST POCKET LIGHT: www.syniverse.com (not pictured small looks like mini-rocketship.

THANKS TO ALL THE EXHIBITORS FOR ALL THE SWAG....and don't worry www.netmargin.com and www.insightexpress.com -- I'm hanging on to those satin stress balls...life gets tough in Hollywood some of the time!!

ZATHURA R U GAME TO PLAY WITH NASA?

Zathura is more than a movie ...it's a learning adventure as it duos with NASA for a series of webcasts today November 16.  NASA - Features and NewsJoin a webcast with "Zathura" author Chris Van Allsburg and NASA scientist Jennifer Keyes. Together the author and the NASA science guru talk about when art meets science. NASA's Digital Learning Network hosted three different webcasts today. A pair of webcast events for students was followed by a special webcast for teachers in NASA Explorer Schools. (link) Cached

In addition to the webcast, there are posters , lessons and activities

ZATHURA -- can a house really orbit into space? When art and science and imagination combo

Zathura is being described as Jumanji In Space-- in reality it's kind of retro and lots of fun.

Go to the official Sony Pictures site for more details and some out of this world GAMES --

Sony Pictures - Zathura

HOLLYWOOD2020 REVIEWS ODD COUPLE ON LOCATION ON BROADWAY

Hollywood2020 blogger Joyce Schwarz was on location at a preview of the Broadway Play the ODD COUPLE on Broadway...and what an evening it was....5th row stage left Orchestra seat to what is basically a sold out show.

ODD COUPLE BROADWAY POSTER Starring as the classic pair this time is Nathan Lane and Matthew Broderick in Neil Simon's timeless tale.  See the poster at left-- the poster is just fabulous -- Hollywood2020 blogger Joyce SchwarzI wishes the play was as stunning as the artistic depiction.

BEST ACTOR IN THE PLAY --  Our bet for best actor in the ODD COUPLE is Lee Wilkof, a longtime stage performer with numerous credits to his name, but best known for originating the roles of Seymour Krelbourne in the original production of Little Shop of Horrors and Sam Byck in the original production of Assassins. Click on thumbnail and you'll see Wilkof is on the right of Nathan Lane in the cast photo, he plays a plucky henpecked oldster and walks across the stage with such aplomb to welcome Broderick into the apartment for the first time that he deserves his own round of applause.

      This ODD COUPLE rendition is the same story with new characters -one sloppy (rather surprisingly Nathan Lane) and one neat (Broderick)--who according to Broadway.com are arguably the most memorable pair of characters that the successful playwright has ever written. It debuted on Broadway in 1965 and spawned an extremely successful 1968 movie and sitcom that ran for five seasons. BACKSTAGE does a better job than we could ever do -- with an interview with both of the leads-- here's the link for those of you hungry for an insider view: Lane, Broderick, and Mantello Talk About Everything

ODD COUPLE RUN SOLD OUT IN ADVANCE: The run was sold out before opening night, taking in roughly $7 million the day the box office opened and ultimately racking up $21 million in advance sales according the the BACKSTAGE reports. 

FINANCIAL TIMES REVIEW -- I have to agree with this reviewer the laughs are there-- they just don't come off..."While theatregoers will probably leave the Brooks Atkinson happy, anyone hoping for a high-octane evening is likely to be disappointed. Neil Simon’s story, which takes place in 1965, with the newly separated Felix Unger moving into divorced Oscar Madison’s eight-room flat on Manhattan’s Riverside Drive, is as surefire as ever. All the laughs are there; only occasionally are they detonated."

ODD COUPLE SET -- amazingly great and the quick change from slob city to neatnik pad -- is TRULY AWESOME.....but you leave feeling something is missing....is it the casting? Is it the direction? We'll let those other Broadway critics ring in with their opinions as the reviews come in when the play really starts on December 1-- it's just in previews now...

SISOMO SIGHT SOUND MOTION --AD TECH'S WORD OF THE MOMENT

SISOMO --the new buzzword of the moment from Kevin Roberts, CEO, of Saatchi & Saatchi and author of a new book of the same name.

SISOMO -- a swirl of letters standing for Sight, Sound & Emotion...

According to Kevin Roberts, CEO of ad firm Saatchi & Saatchi, marketing's future is on screens -- television screens, mobile phone screens, computer screens -- and it is imperative that companies establish an emotional connection with its customers using site, sound, and emotion.

NEW BOOK SUBJECT OF AD TECH CONFERENCE KEYNOTE:

Robert's book is called "The Future On Screen. Sisomo. Creating Emotional Connections in the Market with Sight, Sound, and Emotion." "We've lived through the Stone Age, the Industrial Age, the Manufacturing Age, the Information Age, and--unless you live in Australia, then you're in the early part of that development--most of us have moved though those phases. Canada will soon begin the journey," he said. "Now we live in the age of the idea. These five ages are being supplanted and brought together by sisomo. We live in the screen age."

HOLLYWOOD2020 blogger Joyce Schwarz whose background incluces mainstream media and advertising industry executive background (Foote Cone etc)see bio at www.joycecom.com. believes that Roberts old paradigm of consumer/marketer is badly outdated. 

"Consumer is a 20th Century word for a 20th Century anachronism called ADVERTISING! Usisomoco putting the U (YOU) in the front and co for content and commuinity as the means vs Roberts' mainstream media outlets. In the next decades screens will be ubiquitous--every surface is a potential screen. Blogs, moblogs, video blogs, MUVES (multi-user, virtual environments) and even Holodecks, holograms, androids and avatars ARE NOT THE CONSUMMATE USISOMO -- humans are.

Never underestimate the power of human touch. Go ahead stand in Times Square and see what is the most compelling sight, sound and motion--chances are it's the couple kissing next to. Or you kissing your special someone. Just as it was at the end of World War II      See photo of TIME SQUARE just taken by this blogger Joyce Schwarz --the power of the area is not the SCREENS it's the people  

SISOMO --mystery word/concept to many media

Robert's speech prompts more questions than it answers among the media and his audience at Ad Tech at least....here are some links that give you an idea of the response of the blogeratti and others in the mainstream media:

cgm: Sisomo, Misisomo, or Cisisomo? Is the technology of Sisomo about making marketers better “emotion” ...

FROM THE BRAND EXPERIENCE LAB IN NY BLOG: OK, so someone's gotta' tell me what this is all about. I just don't get it. SISOMO?? Sight, sound and motion on digital screens -- this is the answer to the advertising crisis??? Sure sounds like the old advertising business to me. Moving TV out of the living room and into, well, every where else, how is that an answer? And the supposedly incredible insight is that SISOMO is what will create an emotional connection with the audience???Experience Manifesto: THE SISOMO OF KEVIN ROBERTS AT AD:TECH

FROM ADFREAK.COM: It's a fun word, particularly with Roberts's many mutations: sisomoments, sisomovies, sisomojo, etc. The long and the short of sisomo isn't exactly earth shattering: TV is mutating into video on lots of different devices and advertisers need to find ways to engage consumers. Conveniently for Saatchi, despite this fragmentation, Roberts believes consumers still make decisions based on emotion rather than reason, a world "for everyone who was ever thrilled by a car chase or wept over a motherless deer." adfreak: In Hollywood, ad execs are losers

APPLE SELLS 1 MILLION VIDEOS IN 20 DAYS

1 million videos in 20 days-- APPLE TAKES BIG BYTE IN ONLINE VIDEO (VOD) MARKETPLACE...Video2GO - video snacking is "IN". Reuters reports: iTunes, the most popular online music store, began selling about 2,000 music videos and episodes of ABC's "Desperate Housewives" and "Lost" for $1.99 (1.12 pounds) on October 12.The debut coincided with the launch of a new generation of Apple's iPod digital music player that can play video on its 2.5-inch color screen.

APPLES BIGGEST BYTES: Topping the list of big sellers according to Reuters were music videos by Michael Jackson, Fatboy Slim and Kanye West, as well as episodes

At the service's launch, Walt Disney's ABC was the only nonmusic programming provider aside from Jobs' Pixar Animation Studios, which is also providing short films for the service. Hollywood2020 blogger Joyce Schwarz notes that this does not include any other Apple Quicktime videos that are being positioned for the Video iPod such as SUICIDE GIRLS online porn2go...many experts including Podcast pioneer Adam Curry...Podcasting News: Adam Curry Predicts Podcast Porn Explosion

SPRINT WANTS BYTES TOO....Sprint in challenge to Apple's iTunes
MSNBC - 9 hours agoSprint Nextel is hoping to bite into Apple Computer's core by launching the first US music download service direct to mobile phones. ...

iPod market heats up for Apple...Apple's new IPod performs solidly
Washington Times, DC - 7 minutes ago Apple Computer Inc.'s latest IPod, $299 with 30 gigabytes of storage, has a 2.5-inch LCD display screen sharp enough to bring a tear to the eye of our ... 

WILL APPLE GET SHINIER WITH MEDIA CENTER: Speculation: Apple's Foray Into the Media Center Marketplace tuaw.com, CA - 7 hours agoOver a year and a half ago, I wrote on my personal blog about the AirHub, a fictional Apple device that was a sort of upgraded Airport Base Station...(TUAC) stands for The Unofficial Apple ..here's the TUAC prediction of the day " If Apple releases a Media Center device of some sort in January as I believe they will, its centerpiece will be a Mac mini with an iPod dock. And I believe all the components of Apple's media center will be sold as modular units...."