HOW DIFFERENT ARE GOOGLE, YAHOO AND MSN:
Matt Latham at Hitwise just sent me a note pointing to a blogpost by their global research manager Bill Tancer on consumer brand association with the three top 'search engines'. : http://weblogs.hitwise.com/bill-tancer/2006/08/google_yahoo_and_msn_brand_ass.htm.
Tancer will be presenting the chart (see link and thumbnail JPEG below) at Search Engine Landscape Presentation for Search Engine Strategies - San Jose (11:00am on Monday). Here's the link to that whole Search conference -- Search Engine Strategies
Tancer's overview on consumer brand association is especially relevant to the work this blogger Joyce Schwarz, JCOM, emerging technology is doing right now in preparation for moderating her panel at the Building Blocks, San Jose conference on August 17 (www.digitalhollywood.com).
CONSUMER BRAND ASSOCIATION IN SEARCH ARENA:
Hitwise chart (see thumbnail of JPEG below) showing top 20 search term queries with google, MSN and Yahoo...from Bill Tancer's blog.
He pulled the top twenty search queries across all engines that contained "Google," "Yahoo!" and "MSN." as a way of gauging the brand attributes.
GOOGLE= things, YAHOO =Portal identity/channel offerings, MSN= tools
The headline above my quick-take on what Bill says indepth in his blog post in prep for his panel on the SEARCH LANDSCAPE next Monday. Here are three sentences excerpted from his blog post that explain the headline a bit more.
1)Google's queries center on finding things, be that information, geographical location or multimedia content
2)Yahoo! in contrast, demonstrates a clear portal identity with well rounded interest on a variety of their channels or portal offerings
3)MSN queries are clearly distinct from both Google and Yahoo!, with their queries dominated by specific tools such as the new Messenger download, but also showing some portal characteristics with Music, Games and Money.
Tancer's research and presentation opens up a discussion about whether all of these are really portals NOT search engines!. See his blog or attend his presentation for more details --see link above.
BUILDING BLOCKS SEARCH PANEL, Thursday, August 17, 11AM, San Jose Marriott.
YOU'RE INVITED -- even if you're not registered for the whole Building Blocks show -- and you should be! Yes, if you'd like to attend just my panel at this conference, please email me at [email protected] and I'll see if I can get you comp'd into the panel. Just tell me which company you're with too. Thanks for your interest.
Expanding the Horizons of Search and Personalization – The Cross Platform Application – Mobile, Broadband, Computer & TV
11:05 - 12:20 p.m Thursday, August 17, San Jose Marriott:
Panelists include:
Judith Goodwin, Vice President, VFinity
Scott Maddux, Vice President, Product Marketing, Promptu
David Clarke, VP Business Development, Searchformedia
Mike Brady, Senior Director, Business Development, Fast Search & Transfer™
Sean Morgan, founder and CEO, ClipSyndicate
Stacey Renner, Vice President, Research & Marketing, WCSN, World Championship Sports Network
MODERATOR:
Joyce Schwarz, JCOM Emerging Entertainment Marketing For Session Description & Speaker Bios Click Here
NEXT GEN SEARCH OVERVIEW: As a preface for my panel at Building Blocks, I'll be giving a quick overview of some of the 'buzz words', hot trends and potentially disruptive tech in the quest for PERFECT SEARCH.... Did you know that search experts say that search is only 5 percent solved?
BEYOND TEXT SEARCH!
As we've seen by the strong emphasis on images and video-- search is not just TEXT -based anymore. In fact some of the hottest developments are in the arena of Audio, Holographic, Gesture-based and Intelligent Agent assistance.
HOT BUZZ WORDS
I'll be covering some of the hottest buzz words like 'clickstream', 'memex', 'inference' , 'clustering', 'semantic web' as a preface to my panel and will be handing out a 'cheat sheet' with some of the new vocabulary of search.
Also will be giving a quick peek into IBM's Almaden lab Webfountain the evolution of Globalspec into Engineering Spec and the ongoing role of DMOZ. Don't know what I'm talking about -- well try to attend the workshop and stay tuned for more info as we approach the event. Will try to give a mini-preview and summary in this blog.
Digg.com -- top 4 stories for Nov 1, 2006 -- includes eBay bomb post and 
