Hollywood2020

Predictions on Future of TV & Tech from way back in 1992 by Joyce Schwarz, Hollywood columnist, media futurist

BY JOYCE SCHWARZ, @Hollywood2020.net  

WOW, when people ask how long I've been in the Internet and new media business, I often hear my colleagues say "Joyce Schwarz was in new media before it was new media".

Why because I truly saw it all coming in the future! It was the perfect fit for my varied background in journalism (on the staff of New York magazines), in advertising with major agencies like Foote Cone & Belding as an executive, specializing in new product/company launches and first of its kind products! Plus a masters degree in film from USC's School of Cinema & Entertainment & hands on production experience in the areas of TV, Film & CD ROM promo.

A few people look at me skeptical and ask -- was I really there and I often feel like I need to PROVE I WAS around in 90 and by 92 was not onlly writing about the new tech but producing and hosting a cable TV SHOW called "TURNED ON HOLLYWOOD" about Hollywood meets Silicon Valley in Los Angeles.

Sorting through some old files, I found a newsletter I had started back in 1992 called LA INSIDE/OUT and I saw that it talks about the first TV SHOW of TURNED ON HOLLYWOOD and gives some fascinating stats. The newsletter and show both had their debut in June, 1992 just after I conducted the very first workshops on new media for the DGA (Directors Guild of America WEST) and then was flown to NYC to do another private workshop for the DIRECTORS GUILD OF AMERICA EAST.

Enjoy these JPEGS and if you want more info on what was happening in 1992 -- email Joyceschwarz (at) gmail.com and check out my firm JCOM and see what we're doing in 2009! www.joycecom.com 200 articles & 6 books later!

This is the masthead for Joyce Schwarz newsletter on new media & technology started back in 1992. Click on JPEG to see the date June, 1992.

THIS IS THE FRONT PAGE of Joyce Schwarz newsletter (first issue) in June, 1992 on new media & technology for HOLLYWOOD and her upcoming cable show TURNED ON HOLLYWOOD...click on JPEG to read or email joyceschwarz (at)gmail.com for more info.

 

SOME INTERESTING FACTS & FIGURES from Joyce Schwarz newsletter on new media & technology that she shared back in 1992 at the first DGA (Directors Guild of America) workshops she conducted on new media. Yep- only 70 million people had computers back then! To see more info on what's happening now -- sign up for Joyce's quarterly newsletters & get more info about her monthly forecasts for what's next in new media & technology!

TED GIFT BAG -- ULTIMATE GEEK SWAG

SWAG -- sealed with a gift -- freebies, if you read this blog regularly you'll know I love writing about SWAG ...and collecting it...now if I could only be at TED (Technology Entertainment & Design) conference in Monterey this week.....but I can't so I give you the next best thing...www.ted.com is the official site. But, if you scroll down you'll see the blog I've been linking to that is posting almost real-time about the sessions etc. called "LUNCH OVER IP" « TED2006: A badge, a dog and a festival of ideas its by Bruce Giussani (who organized TED GLOBAL last year). His blog gives us a sneak peak into the TED2006 SWAG BAG. ..cool stuff

GEEK SWAG in the TED2006 SWAG bag includes:

*THE BAG -- from Timbuk2 -- sustainable of course!

"Himalaya-grown green tea *Nicaragua-grown coffee *books on the theory of music,the oil crisis and spirituality * a USB drive *CD's  Ethel and SixDegrees  *DVDs and videogames *software from Jambo, Serious Magic, Quicken, Real Networks * gift certificates (free subscriptions to magazines such as Discover or services such as Shutterfly, * discounts on buying gadgets or a Lexus car) *a bullseye plush dog from Target wearing the red TED T shirt. THANKS FOR THE PEEK INSIDE THE BAG.....

Ad Tech SWAG --FREEBIES

Ad-Tech NYC 05 (www.ad-tech.com)attracted more than 8,000 advertising, marketing, promotion and interactive content wheelers and dealers. Hollywood2020 blogger Joyce Schwarz was on location as a judge for the Best Interactive branding campaign online (more on that later) but first look at all of the cool SWAG (Hollywood for "sealed with a gift" goodies we got at the show. PS many of the goodies look a lot better in person-- they are hard to photograph well because they are well rubber and mostly plastic and reflect an awful lot of light --but they are supposed to so they catch your eye at the show!!!

BEST RUBBER DUCKIE FROM THE SHOW: 

www.hitwise.com 

BEST FISH FROM THE SHOW:

www.aptimus.com

BEST SKICAP from the show: www.hotbar.com

Best free computer from the show (okay it was rubber) but I liked the red style and color -- from   

www.icmediadirect.com.

BEST Backscratcher/massager (at least I think that's what it is) www.findology.com

BEST LUGGAGE TAGS: www.ASKJEEVES.com (not pictured) but VERY LARGE AND COOL!

BEST HAND SANITIZER: www.whenu.com with a cool slogan -- when u need behavioral that behaves!

BEST PEN -- www.cpaempire.com 

heart shaped bubble pen.

BEST CONVERTIBLE CAR -- www.xyz.com --  a blue Boxter from those awesome guys and gals. ALL metal too and the doors open.

BEST PORTABLE DRIVE -- www.strongmail.com

BEST TALKING FROG: www.didit.com and it says DID-IT , DID-IT -- so cool-- but I had to win him by knocking down some other frogs or pegs or something like that.

BEST BRAIN : (okay it was rubber) www.industrybrains.com

BEST Desk Pen -- okay most glamourous -- www.searchfeed.com -- and they could not have been more gracious at the booth. Kudos for personality-plus!!!

BEST TWISTY OR TWISTER: www.webloyalty.com

BEST CHOCOLATE BAR  -- and best guerilla marketing -- www.believenet.com and their slogan -- are you a Metrospiritual was awesome-- plus they handed out the goodies outside of the hotel...smart thinking for hungry folk waiting in long cab lines.

Best BLUE M&M's -- www.bluestreak.com coolest M&M's I know the picture looks odd but M&M's melt in your mouth and not on camera.

PLUS PENS AND PENS AND MORE PENS....all appreciated and welcome and worth at least two or three more looks as we sign all those checks from all that money we made in New York at the conference :)

COOLEST POCKET LIGHT: www.syniverse.com (not pictured small looks like mini-rocketship.

THANKS TO ALL THE EXHIBITORS FOR ALL THE SWAG....and don't worry www.netmargin.com and www.insightexpress.com -- I'm hanging on to those satin stress balls...life gets tough in Hollywood some of the time!!