Hollywood2020

HOW TO MONETIZE CONTENT: Followup Digital Hollywood Panel May, 09

    Nice recap of the Digital Hollywood panel I moderated earlier this month at the Loew's Santa Monica Hotel by Joyce Schwarz, author & media futurist, JCOM, www.joycecom.com. (If you'd like to see my insider notes on 10 ways to monetize content, please email me at joycecom(at)aol.com thanks js. 

Prior to the panel,  I simplified the topic to How to Monetize Content which I feel is the basic question for the next 18 months and beyond in the New Hollywood.

Thanks to Andrew Bishop, VP Digital Media, Reality Digital (www.realitydigital.com for his blog post at:

 Taking a moment - The Web and Social Media Advertising follow up...

11 May 2009 This past Thursday I spoke on a panel moderated by Joyce Schwarz, which included Deborah Perry Piscione of Bettyconfidential.com, William Alena of myyearbook.com, Aki Hashmi of Allvoices.com, Rebecca Weeks of Realgirlsmedia.com, ...

For more details on the panel or on JCOM services on new product, company and content launches into the new Hollywood please email: joyceschwarz(at)gmail.com.

PS Thanks to all my great panelists and let's get together on Linkedin.com too! js.

CBS Radio KFWB News 980 Los Angeles Features Twitter Tips From Career Strategist & Author Joyce Schwarz

KFWB SPECIAL REPORT:

HOW DO YOU PROTECT YOUR ONLINE REPUTATION?

Check out this special enws report on KFWB News 980 where career strategist Joyce Schwarz, www.joycecom.com, talks with KFWB's Lisa Osborne: hear newscast now!

 During the radio special report available in a podcast online @ this link  KFWB's Lisa Osborne interview with Joyce Schwarz, you'll find tips for how to protect your personal brand on Twitter, Facebbok and other social media sites online.

Here is the link to that podcast: LISTEN NOW!

   Yes, that's career strategist Joyce Schwarz pictured on the iPod screen giving Twitter & Facebook tips to a famous yellow dude!

CHECK OUT THESE TWITTER & FACEBOOK TIPS:

Check out Hollywood career strategist Joyce Schwarz  tips to protect your online brand in a special report interview on CBS Radio KFWB 980 News, Los Angeles at http://tr.im/j1Ru  and find out the answers to: 

*Why the term "candid camera" has new meaning in today's online social media!

*Why your 'windows are always open' online! 

Schwarz is pictured below along with copies of her book SUCCESSFUL RECAREERING: When Just Another Job is Not Enough, & sample interviews of her in MONEY MAGAZINE, WOMEN'S OWN, YOUR MONEY, LA TIMES & more. To contact her email: recareering(at)aol.com

  

Don't miss this special report on CBS Radio Los Angeles, KFWB News 980 with Lisa Osborne interviewing career strategist Joyce Schwarz on tips to protect your online reputation: http://tr.im/j1Ru 

MUMBAI REPORTS PRIMAVERON REPORTS VIA TWITTER.com

NEWS has changed and TWITTER.com is at the forefront of it. While I type this my TIME WARNER cable has blacked out -- no connection to anything -- just bad weather but I'm sitting here looking with one eye at a blue screen BOD on a TV no less.

Meanwhile, on Twitter. I'm talking to two young people tweeting directly REAL time from Mumbia -- much more up to date than any news I can find online and certainly on TV even when it is working.

Primaveron's( Uditvanu Das )tweeting news LIVE from Mumbai -- the future is NOW! and the networks are really late to the PARTY....

Location Mumbai, India

tweets are copied below -- less than 10 seconds ago he wrote the following. Who is Primaveron he -- from his quick bio on MYSPACE appears to be a 19 year old with plenty of media savvy, worked radio in India and also appears to be graphics/web dude. THIS MY PALS IS NEWS WITHOUT SUITS!!!!!!!!!!!!!!

Primaveron's LIVE NEWS COVERAGE --- only seconds ago....11/26/08

@Mumbai Terrorists still at large in the Trident, Taj and Nariman Houuse less than 10 seconds ago from web in reply to Mumbai
@Mumbai NSG,Army, RAF commandos in Trident. 2 minutes ago from web in reply to Mumbai
@Mumbai its a grenade explosion at the Trident. 3 minutes ago from web in reply to Mumbai
@shahpriya its not a bomb attack its a grenade explosion 3 minutes ago from web in reply to shahpriya
@Mumbai Explosion at Trident Hotel shatters silence. 6 minutes ago from web in reply to Mumbai
@Mumbai Explosion at Trident Hotel. 6 minutes ago from web in reply to Mumbai
@Mumbai crossfire continues at Nariman House. 6 minutes ago from web in reply to Mumbai
@Mumbai Terrorists return fire at police commandos at Nariman House. 8 minutes ago from web in reply to Mumbai
@Mumbai Firing ensues at the Nariman House. Terrorists still at large. 9 minutes ago from web in reply to Mumbai
@Mumbai Army: 5 Terrorists inside Taj, 40-50 Hostages still. 10 minutes ago from web in reply to Mumbai  COMPARE THIS COVERAGE by Primaveron (aka Uditvanu Das ) with google news -- hours is TOOO late in this kind of a breaking news story. We need peeps like Primavera and other tweeters out there making the next generation of NEWS!!!

MOTRINGATE TWITTER MOMS VS MOTRIN GETTING HOTTER Hollywood2020.net 1st blog to call agency rep

By Joyce Schwarz blogging at www.hollywood2020.net which is a blog on next generation media and content by author Joyce Schwarz. Why am I listing my credentials first because despite 1/2 million page views and 3 years on the scene, not many digerati really seem to follow www.hollywood2020.net and I want them to see what's up with the Twitterstorm & more 

Check all of it out by searching www.twitter.com for #motrinmom 

Schwarz has written more than 200 articles on new media and 5 books MULTIMEDIA: Gateway to the Next Millenium (1994), Multimedia 2000 (Natl. Assn. Broadcasters 1993) and TECH TV's CUTTING THE CORD, Guide to going wireless and head of JCOM, www.joycecom.com emerging media and entertainment and new product/company consultant. Plus she is the author of THE VISION BOARD #1 Spiritual bestseller Amazon.com, http://tinyurl.com/visionboardamazon. Email: [email protected] for more comments on #twittermom. Schwarz was the first blogger or media person to contact the direcctor of communicaton for TAXI, Motrin ad agency of record.

FIRST -- the video animation IS STILL UP ON www.motrin.com -- someone has posted online that it was taken off - NOT TRUE...animation is still up. See my previous post http://tinyurl.com/mmotrin for whole story on how I called agency and talked to a rep earlier today etc.

SECOND: the blogger who some other tweets are saying started controversy or wrote about the animation on www.motrin.com is Jessica Gottlieb here is a link to her blog http://www.tinyurl.com/5tzum3 The post that started it all (she needs credit) http://tinyurl.com/5tzum3  I just talked to Jessica via phone.

Here is the full link: http://jessicagottlieb.com/2008/11/16/blame-me-for-motrin-moms/

or you can try this link -- these shorter links tend not to work forever so that's why I put the full website above: Jessica blog

HERE ARE SOME VERY QUICK SCREENGRABS of the video at www.motrin.com.

from www.motrin.com from an animation called: Motrin Mom-alogue as posted on www.hollywood2020.net @ 2:45 p.m. PST Sunday, November 16

another screenshot from what www.motrin.com calls Motrin momalogue as posted on www.holywood2020.net reporting on the twitter storm on moms vs motrin #motrinmom @ www.twitter.com 

on the right side of the Motrin.com screen it says Motrin Momalogue as posted on www.tinyurl.com/mmotrin by Joyce Schwarz blogging at www.hollywood2020.net'

here is how the video opens click on the arrow on www.motrin.com and wait for 10-15 seconds it must load first then watch Momalogue from Motrin's ad agency.

another screenshot from the now 'famous' Motrin Momalogue www.motrin.com as posted by Joyce Schwarz on www.hollywood2020.com in response to her post www.tinyurl.com/mmotrin

This is one of the final screenshots in the animation posted at www.motrin.com promoting Motrin to moms in a little video called Momalogue -- this appears to be the most controversial screen according to tweets on www.twitter.com for #twittermom  One tweet complained about how zany or yes, crazy the eyes and cartoon quality appeared to denigrate moms according to her post. Amazing 2000 twitter posts in less than 24 hours. Youtube videos & a chat online tonight. Joyce Schwarz, veteran ad agency exec and  consultant to agencies www.joycecom.com and via email at joyce @joyce dot com was first to contact the ad agency TAXI's rep --Taxi NYC is agency of record for Motrin see www.tinyurl.com/mmotrin

momfuse wrote to joycecom on twitter and said "The post that started it all (she needs credit) http://tinyurl.com/5tzum3"

Note this blogger Joyce Schwarz also called the 1-800 number listed on Motrin -- here it is

This site is published by McNeil Consumer Healthcare, a Division of McNEIL-PPC, Inc., which is solely responsible for its contents. This website is intended for visitors from the United States. Questions or comments? Call 1-800-962-5357  IT WAS A RECORDING that at first thought I was talking about Paquin (not MOTRIN) I had to correct the recording which says callback during work hours.

UNLOCK THE SECRET TO THE FUTURE OF TV & VIDEO @ DIGITAL HOLLYWOOD PANEL Weds Oct 29 Moderated by Emerging Media Expert Joyce Schwarz

MARK YOUR CALENDAR FOR: Digital Hollywood, Wednesday, October 29th
10:45 AM - Noon
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve

With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually being explored and redefined.

TV ON THE GO:

Television, video and technology is an experiment that will never stay in place.

WHAT IS THE FUTURE?

With new and upgraded technologies, from the network infrastructure, to CE devices to content innovation that evolves--this session promises to offer you an insider's look at the core of our industry's future.

Moderator: Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com, email: [email protected]. Please email me for more information about the panel and with any questions you'd like this panel of experts to address during the session.

PANELITS INCLUDE:

Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
Ben Mendelson, founder & President, Interactive Television Alliance
OpenTV, speaker to be announced
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

Hollywood2020 Blogging Blog World Entertainment Panels

Hollywood2020 editor/founder Joyce Schwarz, new media pioneer and author of some of the first articles and books on Multimedia will be at Blog Expo 2008 to cover Entertainment topics. Here's what we see that could be hot at BEW!

Entertainment blogs -- and how The Writer's Strike affected the Hollywood community promises to be interesting topic at Blog World Expo, 2008. Hollywood2020.net will be on hand to check it out and real time updates!

	Community	ENTERTAINMENT: Social Media & the Writers' Strike: Blogs, Fans & Community (S409)		230
		This panel, the first of two sessions about Social Media and the Writers' Strike, will offer an overview of how the writers used social media during the strike to inform the public, encourage and reward fan support and keep union members motivated. We will focus on community-developed sites like United Hollywood and the inpact of fan support as we discuss the overall impact of social media (vs. mainstream media) on the outcome.
		Jeffrey Berman
		Erica Blitz
		Susan Getgood
		Mark Verheiden

	Community	ENTERTAINMENT: Social Media & the Writers' Strike: How User-Generated Content Won the War of the Words (S509)		230
		The use of user generated content during the Writers Strike to both inform and entertain further validated the importance of the Internet medium. This panel, the second of two about Social Media and the Writers Strike, will dive deeper into the impact of websites and videos written (and often performed) by the writers and distributed through YouTube, United Hollywood and other Internet sites. Why did they work so well, and how has user generated content changed the entertainment landscape? What lessons can we apply to our own endeavors, personal, professional and corporate?
		Jeffrey Berman
		Michael Colton
		Susan Getgood AND CHECK OUT THIS MOVIE PREMIERE -- where have I been the last 5 months -- oh that's write -- writing a book :) Exhibitor Meeting BlogCritics Movie Screening: His Highness Hollywood (U601) 223 An event not to be missed - His Highness Hollywood. The official World Premiere of NY Times bestselling author/award winning filmmaker Ian Halperin's much hyped film about how he posed undercover as a gay actor in Hollywood, hooked up with a bunch of A-List stars and infiltrated the Church of Scientology who tried to cure him of his alleged homosexuality. This film has been called by the media "Borat but with substance". Food and beverages will be served. Presented by Glosslip.com and BlogWorld Expo. Starring Bill Paxton, Brad Pitt, Sigourney Weaver, Jay Leno, Janice Dickinson and Ron Jeremy. Halperin will be present and will conduct a Q&A following the screening. Open to all registrants.

TWITTERING YOUR TIME AWAY ?????

So are you twittering your time away yet...blogged by Joyce Schwarz@ www.hollywood2020.blogs.com. Now there is another way to feel guilty that you're not techno-savvy enuf? Don't twitter-- that's right if you don't twitter you won't know the following unless you read this blog or get the email newsletter from where else-- Twitter.com of course.

SO I felt it was time to share these TWITTER tidbits with you -- after all -- remember I'm the one who wrote the TECH TV CUTTING THE CORD: Guide to Going Wireless 400 pages....

See full-size image.  Joyce Schwarz author CUTTING THE CORD: Tech TV's Guide to Going Wireless ecx.images-amazon.com/images/I/21B4jgRz12L._P... 97 x 121 - 5k Image may be scaled CNN story about how TWITTER one word get's guy out of jail! And now there is a greeting card that reflects the above TWITTER'able -- and another greeting card about what else-- twittering???? -- and wouldn't you know Twitter in Japanese now could be a great way to promo the Japanese version of my book!!!!!!!!!!!!!!!!!