AOL TO COMPETE WITH YOUTUBE.com say the reports on Google and across the blogosphere. Suddenly, AOL is hot again. This post by blogger Joyce Schwarz, author/analyst and emerging entertainment consultant consolidates some of these posts and looks at AOL's ammunition for what may be it's fight for it's life for the next decade!
FIRST SEE OUR POST YESTERDAY ABOUT MYSPACE/YOUTUBE capturing lots of eyeballs: YOUTUBE VS MYSPACE: ALEXA SAYS YOU TUBE WINNING! MORE ADS TO COME TO YOUTUBE VIA DOUBLECLICK?
THEN LOOK AT GOOGLE LINKS to get overview(or just jump to our excerpts below)
www.aolvideo.com as of 8/1/06 -- new portal to go up on 8/2/06 or by Friday according to news reports.
AOL to launch beta video site this week Ars Technica
AOL Revamps Video Site, Enables UGM iMedia Connection
AOL to Launch Free Video-Sharing Portal TechNewsWorld
Search Engine Journal - InternetNews.com - all 166 related »
WHY AOL MAY BE ABLE TO PULL OFF THIS NEW VIDEO PORTAL/COMMUNITY! (points made in articles and blogger opinion below)
1) Launch of AOL UNCUT using Video Egg technology (see links) AOL UnCut &Video Egg--any video may be embedded into another website via a code snippet (enables a P2P variation that could be VERY popular. Links: http://uncutvideo.aol.com/Browse.do?pid=CVN&type=CATEGORY&value=Art+%26+Animation .
Sample page at AOLuncut
2) AOL content deals especially the Warner Bros deal--- Landmark content and original programming agreements that exemplify how AOL is creating a new model for television distribution, such as the Warner Bros. "In2TV" offering, the first on-demand Broadband Television Network
3) Launch of of AIM Pages (to compete with Myspace?)
4) Going outside of AOL's WALLED GARDEN FINALLY -- What impressed some reviewers was that AOL's video search let users find what they wanted, even if it meant sending viewers outside of AOL to watch it. AOL Video can be found at www.aolvideo.com
5) AOL's acquisition of TRUVEO -- and building a new search engine, built using Singingfish's and Truveo's technology, will track down video results other search engines cannot through its "Visual Crawling" capability. Users can also find video through the site's programming guide.
6) INTERACTIVE PROGRAM GUIDE -- AOL seems to have learned from AOLTV and it's TIVO/Brightcove deals that this is the last real estate available in a brand agnostic consumer base -- beachfront real estate -- that's what a good IPG is in my opinion--they say they will offer .interactive programming guides (IPG) that brings together free and download-to-own video content from across broadcast and cable television and the Web and organizes it into new, branded video-on-demand channels.
7) AOL VIDEO PORTAL PORTS TO ANYWHERE/ANYTHING? (OKAY AOL ANYWHERE didn't exactly click with the populace) but here's a second chance to stay top of mind -- AOL Video is built on an open technology platform and architecture that will enable AOL to extend the AOL Video experience across platforms and devices to make it easy for users to watch it on multiple screens, including desktops, laptops, large screens (plasma), and handheld devices.
8) AOL to serve as ASP or vendor? Master portal player? According to reports: This fall, AOL plans to make available Open APIs that will enable developers to incorporate AOL’s leading Video Search results into third-party user experiences, as well as other tools that will enable developers and consumers to incorporate features from the AOL Video portal for other websites. In addition, AOL is working with PC OEMs and broadband service providers to develop co-branded versions of the AOL Video portal.
9) The launch of TMZ.com, the AOL-Telepictures new, on-demand entertainment news network This gives AOL a Muse-type database that can be a) syndicated b) monetized with subscriptions (ie alerts etc) and also freedom from Time-Warner sources to do their own thing in the Entertainment arena.(Did you catch you uncovered the Mel Gibson REAL story -- that was TMZ.com!
10) The investments and/or acquisitions of Truveo, Lightening Cast, Singing Fish and Brightcove all provide a good infrastructure and technology for this next-generation Video Portal/search model. The AOL/Google deal certainly puts AOL top of mind with that major player.
AND LAST BUT NOT LEAST -- AOL & TIVO -- AND THE FAILURE OF AOLTV -- AOL could have learned from this -- especially great was AOL's IPG (interactive program guide). The venture went bust in 2001 but it was not without its fans.
MORE ON AOL LATER -- AOL execs will be speaking at Building Blocks (www.digitalhollywood.com) in San Jose later this month. This blogger will be on hand and will be moderating a panel on next-generation search -- very appropriate to our topic here. So we'll provide an update of what we hear and see in the next two weeks.