Hollywood2020

UNLOCK THE SECRET TO THE FUTURE OF TV & VIDEO @ DIGITAL HOLLYWOOD PANEL Weds Oct 29 Moderated by Emerging Media Expert Joyce Schwarz

MARK YOUR CALENDAR FOR: Digital Hollywood, Wednesday, October 29th
10:45 AM - Noon
Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve

With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually being explored and redefined.

TV ON THE GO:

Television, video and technology is an experiment that will never stay in place.

WHAT IS THE FUTURE?

With new and upgraded technologies, from the network infrastructure, to CE devices to content innovation that evolves--this session promises to offer you an insider's look at the core of our industry's future.

Moderator: Joyce Schwarz, JCOM Emerging Entertainment Marketing, www.joycecom.com, email: [email protected]. Please email me for more information about the panel and with any questions you'd like this panel of experts to address during the session.

PANELITS INCLUDE:

Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
Ben Mendelson, founder & President, Interactive Television Alliance
OpenTV, speaker to be announced
Joyce Schwarz, JCOM Emerging Entertainment Marketing, Moderator

TEN COMMANDMENT OF CO-OP MARKETING

THE TEN COMMANDMENTS OF CO-OP MARKETING

Co-op marketing extends your reach, your budget, your personnel and your return. JCOM has organized more than 90 co-op marketing programs for Clairol, Sheraton, Pacbell, AT&T, State of Hawaii, State of Alaska, ITT, Levis, Philips and more.

1. Plan must precede the money
2. Originating partner must create vision
3. Be flexible, the plan you start with will change -guaranteed!
4. Be sure to work with the best catalyst/agent/consultant
5. Ambitious programs succeed, cautious programs fail.
6. Design campaigns to get a multiplier effect for PR, direct marketing,community involvement,word of mouth, and user-generated content.
7. Program value increases with clear targets.
8. The more impossible the goal, the more likely it is to be achieved.
9. The originating partner must stay involved.
10. Only a few brave leaders will succeed.

FOR MORE INFO ON CO-OP MARKETING AND THE LAUNCH PLAN FOR JOYCE's upcoming book THE VISION BOARD email her at [email protected]. She also has visuals of all of the co-op marketing programs she has created in the past. js.

MICROSOFT VERSION OF MINORITY REPORT SCREEN SURFACES

Microsoft's version of the MINORITY REPORT 3D screen surfaced officially at the D Conference in Carlsbad, CA...blogged by Joyce Schwarz, www.hollywood20202.blogs.com. According to press reports, the first product a 30 inch display table is designed for commercial use. Here's the link to POPULAR MECHANIC's report on Microsoft's new product some call SURFACE...Microsoft Surface system

Diagram of Microsoft's version of MINORITY REPORT screen

Here's a link to another story about Microsoft's SURFACE "table" --Surface Computer - Video
Black Hills Today, Deadwood - 2 hours ago
One of the key components of surface computing is a "multitouch" screen. It is an idea that has been floating around the research community since the 1980s ...
MSFT

click on thumbnail to see an earlier version of the Microsoft "SURFACE" table shown in San Francisco....copyright says CNET but we found it on ZDNET so thanks.

HERE's a quick recap of other multi-touch surface apps from HP, Reactrix etc courtesy of ZD NET:

For some PCs, surface tech runs deep
ZDNet - Jun 19, 2007
Microsoft garnered lots of attention when it unveiled the Surface tabletop computer , but Redmond isn't the only company interested in multitouch interfaces ...

Hollywood2020.blogs.com has featured the 'entertaible earlier) click on thumbnail to see another version of it featured in ZDNET...

OF COURSE, the most anticipated multi-sense device will be out at the end of this month -- Apple's iPHONE!

MSFT

BAR NONE -- MY SWEET LORD CHOCOLATE SAVIOR SHUT DOWN IN NYC

Okay...well, as we say bar-none...this may be one of the most outrageous 'art' exhibits that we've seen promo'd...we file it in 'virtual reality' but it's probably more 'alternate reality'....by Joyce Schwarz, blogging at www.hollywood2020.blogs.com. Note, no loincloth......

According to news reports, the artwork was frommore than 200 pounds of chocolate, and featured Christ as if on an invisible cross. Unlike the typical religious portrayal of Christ, the Cavallaro creation does not include a loincloth.

Cavallaro is best known for his quirky work with food as art: Past efforts include repainting a Manhattan hotel room in melted mozzarella, spraying five tons of pepper jack cheese on a Wyoming home, and festooning a four-poster bed with 312 pounds of processed ham.

HAPPY HOLIDAYS FROM HOLLYWOOD2020.BLOGS.COM IN MARINA DEL REY, CA

HAPPY HOLIDAYS from www.hollywood2020.blogs.com in Marina Del Rey, California from blogger, Joyce Schwarz, JCOM, www.joycecom.com. In celebration of the 25th of December, 2007, we're featuring some pix from the 44th annual Marina Del Rey Holiday Boat Parade which passes right by our offices in the Marina.

For more info on the Marina Del Rey Boat Parade go to the official website @

www.mdrboatparade.org/

Here are just some of the top winners in the 44th annual Marina Del Rey Boat Parade....

IT'S NOT ROCKET SCIENCE -- it's ROCKIN' SCIENCE -- VIRTUAL GUITAR T SHIRT RIFFS OFF

AIR GUITAR IS ALWAYS IN THE NEWS...at AFI FEST there was even a movie on AIR GUITAR...by Joyce Schwarz, blogging at Hollywood2020.blogs.com...but we couldn't help but be intrigued here at Hollywood2020 with the new development that comes out of Australia-- an AIR GUITAR T SHIRT -- advance textiles is an amazing area of discovery-- NANOTECH & MORE...but this is one of the first time that we find a T SHIRT THAT TALKS -- well almost....

, http://www.csiro.au/csiro/content/standard/ps29y,,.html

 

Here's the JPEG from the home page of the CSIRO website -- see link above -- this is the group that has designed an air guitar T shirt.....that really plays guitar sounds!

BUT BEFORE WE GO INTO THEIR AIR GUITAR--

HERE'S A LINK TO THE

AIRGUITARNATION.COM WEBSITE..

.WWW.AIRGUITARNATION.COM --

the official story of America's unofficial pastime

Who's doing it? Dr Richard Helmer Research Engineer PhD Expertise: electronic engineering sensors textile batteries Current projects:  air guitar textile batteries

Here's what Dr. Helmer says on the CSIRO website about his new design:

'Freedom of movement is a great feature of these textile-based interfaces,' he says. 'Our air guitar consists of a wearable sensor interface embedded in a conventional 'shirt', with custom software to map gestures with audio samples.

It’s an easy-to-use, virtual instrument that allows real-time music making, even by players without significant musical or computing skills. It allows you to jump around and the sound generated is just like an original mp3."

HEAR IT FIRST AND THEN WE'LL TELL YOU HOW IT WORKS:

Wearable instrument shirt: guitar (Video) or

Wearable guitar instrument shirt interview (Video)

OR what about a TAMBOURINE SHIRT???

Wearable instrument shirt: tambourine (Video)

HOW DOES THE AIR GUITAR T SHIRT WORK?

* by recognizing and interpreting arm movements

*realaying that info wirelessly to a computer for audio generation.

*no cables to get in way or trip over.

*Textile motion sensors are embedded in the shirt sleeves

*These sensors detect motion when the arm bends

*Right/LEFT -- in most cases the left arm chooses a note

* and the right arm plays it.

BUSINESS OPPORTUNITIES -- we bet a lot of Hollywood2020 readers would love to get into this band of creators! Maybe franchise or license-- tie in with your garage band or more -- so here are the details we found on the site!Email: [email protected] International Phone:+61 3 9545 2176Mailing Address
CSIRO Enquiries Bag 10 Clayton South VIC 3169 Australia

PENGUIN CREATOR HOLLYWOOD2020.BLOGS.COM HAVE A KEWL DAY PENGUIN-GRAM

PENGUIN-GRAM....yep...if you're like us at Hollywood2020.blogs.com every now and then you feel like you're climbing to the top of the mountain over and over again...our mobile phone battery conked out...our digital camera keeps saying it is connecting to a unknown USB port-- even when it's sitting on the desk connected to NOTHING. ..so it was one of THOSE days...what we're we going to do...well we went to one of our favorite websites....and found yes, a Penguin-gram generator ...take a look at the the link for the full fun and games....

Link to Hollywood2020.blogs.com Penguin-gram message to you: http://www.paperboy.nl/?PID1=B%3DU%2A%22D%5DZ%3DOT%3E3COM%3AGQ%3BEM%2AL%27%3E%259I%5F5%40%265%27S%3EBGS%5F1%2AP%2900%20%20%0A

It's a cold world out there....

And here are some screen grabs-- but the motion capture is much more fun-- or animation or whatever it is! Now why isn't this brought to me by some advertiser? They'd get my $$ next time I head for the store-- this is kind of advergaming I LOVE...js.

Have a kewl day -- and enjoy our links to the "Penguin-gram" generator....more later on what's happening with Penguins & Kids -- it's a MYSPACE world out there didn't you know????

Tamagotchi Tamatown & Golden Tamagotchi

TAMAGOTCHI --remember those egg-shaped virtual pets --by Joyce Schwarz, blogging at Hollywood2020.blogs.com, well, they are back and now one style called V3 has a connection to it's on virtual world online.

TOMATOTCHI SALES:

Originally launched in 1996, the egg-shaped Tamagotchi - which simulates the life cycle of a real pet - soldl more than 40 million units worldwide .Bandai America reintroduced the brand in 2004 with new tech as Tamagotchi Connection, and has sold an additional 20 million units.

TAMATOWN:

www.tamatown.com -- new destination for Tamagotchi V3

owners and fans!

In July, 2006, Bandai launched  TamaTown.com, the new destination for fans & owners of of Bandai America Incorporated's Tamagotchi Connection Version 3.

STORES LIST OF 45 FRIENDS:

One of the things I didn't know was that the Tamagotchi stores names of 45 pals.

According to a press release from Bandai, the Tamagotchi lets kids experience all the fun of raising a pet-without the responsibility and mess. It features infrared technology that allows owners to "connect" their virtual pets together to play games, trade gifts and become friends, while storing a "Friend List" of up to 45 pals.

Once an adult, the character can "connect" with a compatible friend and hatch more generations for endless fun. Products are currently available at all major retailers nationwide with a SRP of $4.99 to $14.99. For more information, visit Tamagotchi.com.

BANDAI AMERICA also known for Power Rangers!

Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, including Power Rangers, Ben 10 and Tamagotchi. The company is headquartered in Cypress, California and information is available at www.Bandai.com.

BANDAI GOLD TAMAGOTCHI -- NOT available in stores!

For the first time in Tamagotchi history, Bandai America Inc. - inventor and pioneer of the worldwide "virtual pet" toy phenomenon - has designed and manufactured a special edition Tamagotchi to reward fans of all ages for their support. Dubbed the "Golden Tamagotchi," this limited edition toy will never be sold in stores, and only 2,000 units have been handcrafted and individually numbered for distribution in the United States.

TAMA FANS CAN WIN WON -- online or via Radio Disney(tm)

Golden Tamagotchi -- only 3000 made -- not available in stores

Over a 30 day period – October 2-31 – a total of 300 Golden Tamagotchis will be awarded, with a list of the winners posted on the site at the end of each week.

In addition to the Golden Month festivities, kids can increase their chances of claiming an elusive Golden Tamagotchi by tuning in to Radio Disney through the end of the year and participating in their call-in contests (check www.radiodisney.com for local station listings).

#1 VIRTUAL PET The brand is also the #1 selling virtual pet within the Youth Electronics Supercategory, according to market information company The NPD Group (year-to-date through July based on sales).

Version 3 arrived in early 2006 and introduced fans to Tamagotchi Town, where one can explore the magical world of Mametchi, Memetchi, Kuchipatchi and all their friends.

Using "Gotchi Points" and special passwords, visitors shop at the mall, visit with their pet's parents and grandparents, receive a map and keys to the city in the Town Hall, and even travel the world to exotic destinations.

More than 55,000 daily visitors to TamaTown.com since the site's launch.

SUN MICROSYSTEMS MOVES INTO SECOND LIFE ON TUES, OCT 10

SUN MICROSYSTEMS MOVES INTO SECOND LIFE (www.secondlife.com) on Tuesday, November 10, 2005 by conducting the first Fortune 500 press conference ever held 'in-world'. Sun Microsystems Launches Presence in Virtual World Second Life

Here are the details for the SUN SECOND LIFE invite......

www.secondlife.com

WHO: John Gage, Chief Researcher and VP, Sun Science Office
Chris Melissinos, Chief Gaming Officer, Sun
Philip Linden, CEO, Linden Lab
WHEN: October 10, 2006. 10 a.m. Pacific Time / 1 p.m. Eastern Time
HOW: Join Second Life for free at: https://secondlife.com/join.
WHERE: In Second Life, go to: "Sun Pavilion"
Or click the following shortcut link: http://tinyurl.com/m338r 
* Note: access to the Sun Pavilion will be restricted prior to the event. 

SPEAKERS INCLUDE: Gage, Melissinos & Linden

Sun Co-founder John Gage, will appear as an avatar to chat about what the SUn press release calls "the opportunities for experimentation with new forms of communication, collaboration and economic activity in the virtual world." Chris Melissinos, Sun's chief gaming officer, will also speak during the event. Philip Linden, CEO of Linden Lab, the creator of Second Life, will also be on hand for the event.

LIVING A "SECOND LIFE" IS TRENDY.....next 'new, new thing'.....

'Second Life' Creator Predicts Growth
Houston Chronicle, United States - 11 hours ago
... AMSTERDAM, Netherlands —

In the beginning, Philip Rosedale created a virtual heaven ........

Blogger Joyce Schwarz article on 'Branded Virtual Worlds" --

in case you haven't seen this article, here's the link to

imediaconnection.com

iMedia Connection: Bold New Opportunities in Virtual Worlds

VIDEO GAMES IN EDUCATION:SCHOOL GOES VIRTUAL

posted by Joyce Schwarz, JCOM, www.joycecom.com, and blogging at www.hollywood2020.blogs.com -- talking about video games as education and delving into the future of virtual worlds and other immersive environments for learning. The essence and what's new in this video is the idea of adapting commercial games and AAA publishers to adapt their games for educational purposes or at least make them available for adapting for in-classroom or on the edge of the classroom. The above video is courtesy of Orange County (CA) Department of Ecucation 22 min 12 sec - Apr 17, 2006 auto-posted on this blog courtesy of a link from Google Video.Games in Education video created by Mark Wagner and Michael Guerena of the Orange County (CA) Department of Education's Educational Technology group. Permission via Wagner and Guarena to post for educational purposes.

In doing a search for what's hot in video and virtual worlds for educational purposes, Hollywood2020.blogs.com, blogger Joyce Schwarz, JCOM, emerging entertainment analyst/consultant came across this video done by the ed-tech dept of OC's Dept of Education. The discussion (which is a little bit too many talking heads for our taste-- but it's academic I guess). includes talk about games as homework, games as group collaboration & more. Neverwinternights includes tools for modifying the game for educational purposes -- that's an off-the-shelf game according to this video. COLONIAL WILLIAMSBURG: The video talks about Colonial Williamsburg who has a terrific education department-- Blogger Joyce Schwarz was very impressed with their CD ROM's and their DVDs prepared for educational purposes. They also have an ongoing PBS TV show and of course they tie-in to the Colonial Williamsburg real world re-creation which is part theme park and part museum. If you have not been there-- head there with your kids on your next vacation. OC COMMUNITY COLLEGES MULTIMEDIA PROGRAM: . Hollywood2020.blogs.com blogger Joyce Schwarz was especially interested in the OC Educational technology program because 10 years ago, Schwarz served as the industry advisor and co-creator of the Fullerton College multimedia retraining program and was a co-writer on the State of California grant for retraining of unemployed engineers and others in the OC area into the multimedia arena. AUGMENTED REALITY GAMES USED FOR EDUCATION: In the video posted on www.hollywood2020.blogs.com, Dr. James Gee from the University of Wisconsin talks about the value of augmented reality gaming systems. Where basically another screen is put on top of the real world and enables students/trainees etc to learn by exploring the new 'augmented reality'. A point that Gee makes is that students -- especially girls have to feel that tech is just a part of everyday-- that it's not hard and that it is simply another way of learning. In other words, wearing goggles or using a computer is just as simple as reading a bookjs