Hollywood2020

YOUTUBE stats and brand recognition by Hollywood2020.blogs.com

So YOUTUBE.com is still out front on video watching online according to a recent report by Comscore.com, blogged by Joyce Schwarz, www.hollywood2020.blogs.com. What's fascinating is during the past month (November) I have been doing some informal research with people who are not really online freaks-- they use Internet for email and that's about it -- what they know is Youtube.com -- they do not know of Facebook nor do they know of Myspace -- fascinating huh-- love to see some formal results on that :) js.

Nearly 2 in 5

U.S.

Internet Users Watched a YouTube Video in September

    RESTON, Va., Nov. 30 -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released its comScore Video Metrix report for September 2007, revealing that nearly 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.

    Google Continues to Lead Online Video Market

    September saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with 2.6 billion videos viewed (28.3 percent share of videos), 2.5 billion of which occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million (4.1 percent) and Viacom Digital with 304 million (3.3 percent).

_______________________________________________________________________________

    Top

U.S.

Online Video Properties* by Videos Viewed      

    September 2007                              

    Total

U.S.

- Home/Work/University Locations                  

    Source: comScore Video Metrix                                       

                                                                           

                                                 Videos         Share (%) of               

    Property                                      (MM)              Videos          

    Total Internet                               9,211              100.0

    Google Sites                                 2,608               28.3

    Fox Interactive Media                          387                4.2

    Yahoo! Sites                                   381                4.1

    Viacom Digital                                 304                3.3

    Time Warner Network                            198                2.2

    Microsoft Sites                                194                2.1

    Disney Online                                   92                1.0

    ESPN                                            89                1.0

    Comcast Corporation                             52                0.6

    CBS Corporation                                 48                0.5

_______________________________________________________________________________

    *Rankings based on video content sites; excludes video server networks.   

     Online video includes both streaming and progressive download video.

    In total, nearly 136 million Americans, or approximately three in four U.S Internet users, viewed online video in September. Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo! Sites with 39.6 million.

BEOWULF PREMIERE --Ray Winstone

PAUL KAGAN on Android vs Blade Runner and what Spot Runner should know on cellmail mobile ads!

Hollywood2020.blogs.com blogger Joyce Schwarz spotted this note at the end of Paul Kagan's latest report 11/6/07 -- so then we went searching for the videos of Winstone-- check the rest of this post to see what we found js.

(Kagan says) P.S. Last night (11/5) in Los Angeles, there was a double sneak-preview of Paramount's Beowulf in 3D at two theaters next to each other in Westwood.

When star Ray Winstone arrived, a band of brothers behind a barricade (mostly 18-25-year old men and a lone 50-ish woman with a 35mm camera) lifted their cellphones to capture his image (as best they could with their cellzooms).

How soon did those photos reach their friends? Even with a closed system…quickly. But, thought any blade runners in the neighborhood, "if I only could have placed an ad in front of that cellmail."

EXCERPTED FROM: The Paul Kagan report -- http://www.pkworldmedia.com/

---

Google: The Blade Runner. Does Its Android Dream Of Electronic Sheep? 

ALSO: How Microsoft and Yahoo Can Avoid Becoming Replicants.

Hollywood2020.blogs.com checked the video logs and only found these vids of the premiere-- Ray may be hidden somewhere behind Angelina and Brad-- if you spot him -- let me know...blogged by Joyce Schwarz, @www.hollywood2020.blogs.com.

Beowulf Premiere- Brad Pitt 5 sec - Nov 6, 2007 Brad Pitt makes an appearance at the movie Premiere of Angelina Jolie's new movie Beowulf....Beowulf Premiere http://www.youtube.com/watch?v=BA-gsaMfSIw Watch video here

Beowulf Premiere- Nicolette Sheridan 6 sec - Nov 6, 2007 Nicolette Sheridan at the Beowulf Premiere in Westwood, CA....Beowulf Premiere- Nicolette Sheridan http://www.youtube.com/watch?v=U_asdYtnzUY Watch video here

Beowulf Premiere- Amber Bollard 11 sec - Nov 6, 2007 Reporter Amber Bollard covering the premiere of Beowulf for viciousent at the Mann Village Theater in Westwood, CA. November 6th, 2007....Beowulf http://www.youtube.com/watch?v=woTxGx_FFsY

"Brangelina" Frenzy 2 min - Nov 6, 2007 Pitt and Angelina Jolie sign autographs outside the world premiere of Angelina's new film "Beowulf."...Angelina Jolie Brad Pitt Brangelina Autographs Beowulf Premiere

---

Google: The Blade Runner. Does Its Android Dream Of Electronic Sheep? 

ALSO: How Microsoft and Yahoo Can Avoid Becoming Replicants.

Most viewed Youtube videos as of Sept 9, 2007

	Perez Hilton's Sex Toy Watch "What Perez Sez" this Tuesday, September 11th at 9 PM, only on Vh1!	From: PerezHilton Views: 153,822
	Time: 00:10	More in People & Blogs

	Perez Hilton Gets Flogged! THIS TUESDAY!!! Watch "What Perez Sez," September 11th at 9 PM - only on Vh1!	From: PerezHilton Views: 54,231
	Time: 00:29	More in People & Blogs

	roisin murphy 'let me know' let me know	From: gdmfsob Views: 42,303
	Time: 03:47	More in Entertainment

	Kimi Räikkönen Crash Monza 2007 Kimi Räikkönen crashes hard during the third practise of the Italian Grand Prix. Despite the hard crash, he was complitely unhurt. Kimi Räikkönen crashes hard during the third practise of the Italian Grand Prix. Despite the hard crash, he was complitely unhurt. Finnish commentary. (more) (less)	From: topspuikko Views: 34,166
	Time: 00:37	More in Sports

	Qualifications EURO 2008: Portug... Piękny mecz, Krzynówek bohaterem! Brawo Polacy. Portugalia - Polska 2-2. Bądz na bieżąco wejdz na: http://www.milanos.pl G Piękny mecz, Krzynówek bohaterem! Brawo Polacy. Portugalia - Polska 2-2. Bądz na bieżąco wejdz na: http://www.milanos.pl Groups A: 1. POLAND 10 20 17- 9 2. Finland 10 18 11- 6 3. Portugal 9 16 18- 8 4. Serbia 9 15 12- 7 5. Belgium 9 10 8-12 6. Armenia 8 8 4- 8 7. Kazakhstan 9 6 6-13 8. Azerbaijan 8 5 4-17 (more) (less)	From: milanoss Views: 27,614
	Time: 09:06	More in Sports

	Rugby World Cup 2007 France vs A... Rugby	From: jawmalawm23 Views: 21,789
	Time: 09:31	More in Sports

ROSIE USES BLOG AS "PERSONAL TV CHANNEL"

Fascinating to watch Rosie O'Donnell continue to make news from her own blog www.rosie.com, blogged by Joyce Schwarz,www.hollywood2020.blogs.com. Shows you the power of user-generated media -- especially when the user is a 'celeb' or 'personality'....what was really a personal blog about family, her cruises and political beliefs...now features videos that are very rough and highly personal that are keeping Rosie in the news.

Rosie O'Donnell's personal blog at www.rosie.com is maki ng international headlines for her 'user-generated content'...the power of celebrity in the broadband age?

WHO KNOWS what's next for ROSIE...talk about THE PRICE IS RIGHT MC role seems to be fading in 'view' of Rosie's outspoken remarks....who knows maybe a man will replace Rosie on the view?

Hollyscoop

A man to replace Rosie on The View? TV Squad, CA - 20 hours ago Rumors continue to fly as more and more people speculate who will take over Rosie O'Donnell's spot on The View. I haven't paid much attention to the ... Will Rosie Be Replaced By a Man? Hollyscoop

STEP UP YOUR GAME -- ADVICE FROM HOLLYWOOD GURU JOYCE SCHWARZ FOR VIP'S @ THE LICENSING SHOW 2007

A shout out to all of the VIP's and top execs at the Licensing Show 2007...from Joyce Schwarz, new media and entertainment guru, blogging at www.hollywood2020.blogs.com.

Joyce Schwarz, Hollywood new media guru --advises "watch the Pixels" ...to 2007 Licensing Show VIP's

(This is a transcript of an MP3 recording I was asked to do for the VIP's at The 2007 LICENSING SHOW in New York). Enjoy!

Joyce Schwarz here-- creator of the Hollywood2020 blog and new media and entertainment agent who's closed mroe than $200 milliion in deals for my clients in the past decade.

STEP UP YOUR GAME.....

Hooking up with you via audio here to urge you to 'STEP UP YOUR GAME" -- especially in co-branding, merchandising, sub-licensing and nexgt-gen content!

As a major name and VIP you probably know a lot about the $180 Billion dollar licensing world...and I'll bet you've already dipped more than your toe into the $45 Billion entertainment licensing biz.

In fact, I'll bet that you and your entourage are already movin' beyond the web to mobile, broadband and gaming....sure you've got your own 'peeps' who tell you what's HAWT & what's NOT.

CASHING IN ON WEB 2.0 & beyond?

BUT are you sure you're going to get your share of Web 2.0?

What's your play on UGC?

Did your web dude make a widget for you?

Do you have an 3D Avatar that talks for your own brand?

Do you have your own WIKI ?

Punked by Pencil Puppets?

How come I don't see your mash-up on Joost? And what's that i spotted over on Youtube ...your vid's getting numbers lower than that cheesehead with the pencil puppets?

It sure ain't your daddy's web out there...not when you can pimp up your own Virtual Metaverse...or bundle your MP3's like Bono did with Apple...

New revenue models, demand new products....and if YOU do it right -- or know the right people who are a step ahead of the pack. Yes, you can extend your core brand by licensing, co-branding and merchandising in non-core areas.

BUT YOU GOTTA WATCH OUT!

You have to make sure you protect your trademarks, enhance your brand and increase your exposure without imploding...bottomline...you gotta link together a revenue generating chain.

GOTTA HAVE SOMEBODY WATCH YOUR BACK!

Plus 24/7/365 somebody's gotta have your back...controlling your IP rights, striking while your BVBQ -- brand value equation is movin' up and wheeling and dealing with only capitalized stakeholders.

For every reward there's a risk...but with the right team you can do what my colleague Alan Kaye advises-- Control the Future by creating it!

ARE YOU A POP ICON?

Even if your movie peaks and your TV and tunes plateau...broadband, mobile, virtual goods and global affiliates will insure that you're still tops in pop culture.

You know, there are plenty of starlets and even so-called stars out there...but few ever make it to the POP ICON status.

What's a Pop Icon? You know - the kind that you can quote in an instant--you know most of them by one name-- the ones who inspire and impact American society and influence the world around. Not justa Pop Idol...where VH1's CELEBREALITY show gtives  you props for a comeback cameo. The Pop Icon is MADE, not hatched.

So who are they? The Beatles, Muhammed Ali, Oprah, Kermit (yep the frog), The Simpsons...they stand the test of time...this kind of Uber Fame is TIMELESS....

The Virtual door is open to a new metaverse of opportunity...as we surf onto the connected web and cross-platform to capture the wallets and eyes of the next-generation of sophisticated Screenagers.

PIXELS -- that's the WORD of the day!

If I have one word to leave you with it's PIXELS...if you've got th epixles and own the IP, the next gen of custom-tainment can be yours...

CONTENT IS KING - you'ver heard that...But the real thing to know is that distribution is the power behind the throne...

A few last words of advice...not from me-- from my own POP IDOL -- MARILYN MONROE. Her take onthis topic?

"HOLLYWOOD IS A PLACE WHERE THEY'LL PAY YOU $50,000 FOR A KISS AND 50 CENTS FOR YOUR SOUL?", Marilyn Monroe...

Catch you later...email me at [email protected]. Joyce A. Schwarz, JCOM, www.joycecom.com.

JAMES KOTECKI -- the big politico 'cheeze' on YOUTUBE.com

Turns out that when Hollywood2020.blogs.com finally surfed over to the website for James Kotecki (www.jameskotecki.com) -- we found that he's going on vacation for a week....blogged by Joyce Schwarz, www.hollywood2020.blogs.com.

Photo from UK Telegraph

Well, don't worry...we've done an amazing screengrab of his video telling us that and also have links to several stories on this dude who is suddenly the smartest kid on the block when it comes to Politics or at least political candidates for the President-- at least on Youtube.com....

Hollywood2020's screengrab off of James Kotecki's www.jameskotecki.com website....

Been hiding in a cave and totally clueless to what I'm talking about -- read this article on LATIMES.com today:

The political guru wore tennis shoes
Los Angeles Times -
A recently graduated college student who made YouTube videos in his dorm room has captured the attention of some presidential hopefuls. Jun 16, 2007

A bunch more of articles on Kotecki and his advice to candidates.....from Kotecki's blog or website as he calls it of course: .......have fun....and at least now I know what a pencil puppet is!!!!!!!!!!!!!

• The Economist
• LA Times
• The Washington Post
• U.S. News & World Report
• CNN
• FOX News
• ABC News
• ABC Be Seen Be Heard
• CBS Early Show
• Al Jazeera English
• NPR's Morning Edition: Renee Montagne
• NPR's Morning Edition
• The Christian Science Monitor
• Associated Press (via USA Today)
• Dow Jones MediaWatch
• PBS MediaShift
• The Ploy (Australian Podcast)
• Current.TV
• NewTeeVee

FOUR EYED MONSTER -- 1st Full-length film To Debut on Youtube.com

Have you caught the first full length film to debut on Youtube.com....we haven't had a chance to watch the 71 minute film yet. Check out the numbers 300,000 views!! WOW blogged by Joyce Schwazx, www.hollywood2020.blogs.com. Here's the press release on it. PS I did just watch the opening few minutes and it really looks terrific...and deserves a special watching....will do so later. And what a fab title FOUR EYED monsters-- I won't ruin that for you by explaining what has 4 eyes and 8 legs that wrap around each other ! Here's the official press release....fyi:

Spout Furthers Reality of Online Filmmaking With Support of Four ...
PR Newswire (press release), NY - Jun 8, 2007
With exclusive advertising and a financial commitment to Susan Buice and Arin Crumley, creators of Four Eyed Monsters, Spout is helping Susan and Arin make ...

Paste Magazine

YouTube Features First Full-Length Film Paste Magazine, GA - Jun 11, 2007 Through Friday, June 15, the Sundance Channel award winner Four Eyed Monsters is available in its entirety on YouTube for 100 percent official, non-sketchy ...

Interview with Four Eyed Monsters: Arin Crumley and Susan Buice
MovieVine.com, MD - May 17, 2007
[Wendy at Dreamish.com]I have been watching the progress of Arin and Susan with their project, the Four Eyed Monsters film, for quite a while now. ...

SCROLL DOWN FOR A PODCAST AND THE LINK TO THE FILM....ENJOY....more info later

Here's one blog post we saw on the film:

Podcasting News » Filmmakers Release Their Movie On YouTube; Want ...

Filmmakers Arin Crumley & Susan Buice have released their film, Four Eyed Monster, in full on YouTube. The movie, which debuted in chunks as the Four Eyed ... www.podcastingnews.com/2007/06/10/four-eyed-monster/ - 43k - Cached - Similar pages LINK TO FOUR EYED MONSTERS..... Four Eyed Monsters - Entire 71 m... Get our DVD and high quality downloads at: http://foureyedmonsters.com/store We get 1 dollar for everyone who joins Spout: ht Get our DVD and high quality downloads at: http://foureyedmonsters.com/store We get 1 dollar for everyone who joins Spout: http://spout.com/foureyedmonsters WHAT IS THE MOVIE ABOUT? It's about our lives. Being alone in a city, wanting to be in a relationship but feeling there are no good ways to start a connection and then breaking out of a rut, jumping feet first into something deeper and crazier than either of us expected. Special thanks to Spout, YouTube, Bside for launching our Internet release. Bside.com is the site that is selling our digital downloads and taking orders and shipping our DVDs. Any filmmaker who would like to distribute their films the way we are should join bside.com. http://www.bside.com/about/filmmakers/ (more) (less) From: foureyedmonsters Views: 296,686 Time: 01:11:54 More in Film & Animation

THE MACHINE IS USING US -- Web 2.0 Viral Video Recap

THE MACHINE IS USING US -- is a viral video that was posted to Youtube.com, blogged by Joyce Schwarz, www.hollywood2020.blogs.com. The post was made by Michael Wesch, Kansas State University, assistant professor of cultural anthropology, who calls himself a 'student of the world'. His website is: http://www.ksu.edu/sasw/anthro/wesch.htm. l

THE LITTLE VIDEO THAT HAS BEEN SEEN BY MORE THAN 2 million people and at least 5 languages and 6 continents....

In his blog http://www.mediatedcultures.net he explains: It is hard to believe that a little video I created in my basement in St. George Kansas could be seen by over 1.7 million people, be translated into (at least) 5 languages, and be shown to large audiences at major conferences on 6 continents within just one month of its creation. In some ways, the journey of the video speaks volumes that the content of the video could only hint at.

screenshot from "The Machine Is Using Us" video.

Digital Ethnography » Blog Archive » The Machine is Us/ing Us ...

The Machine is Using Us has been posted by Michael Wesch. ... Here’s the link to learn more about the Web 2.0/The Machine is Using Us video. […] ... mediatedcultures.net/ksudigg/?p=84 - 42k - May 22, 2007 - Cached - Similar pages - Note this SO WHAT'S HAPPENING IN THE 2.0 world today --??? So I went over to youtube.com to see what was happening today -- in the Web2.0 going on 3.0 world. GUESS WHAT THE #1 most viewed video on Youtube.com is about today -- THE VIEW -- a mainstream media television show aimed at stay@home moms and the rest of us who turn on the set during the day. Amazing-- and I just wonder who put it there? Did I hear mainstream media?? And look at some of the comments Somehow reminds me of 50 years ago not pre-Internet ! 5/23/07Cat Fight on the View, Ro... www.politicalpartypoop.com Has gots to be sweeps week! Funny stuff! Oh and a note to Joy Behar is you have to pull out a piece www.politicalpartypoop.com Has gots to be sweeps week! Funny stuff! Oh and a note to Joy Behar is you have to pull out a piece of paper to give America your talking points on why Bush sucks, people are not going to take you seriously. Rosie is a nut, BUT I don't doubt her sincerity. Joy stay out of politics because you clearly are a moron, stick to being a comedian. (more) (less) From: RepubBlackCon Views: 304,489 Time: 09:55 More in News & Politics

INDY FILMMAKER LUIS MORO GOES TO YOUTUBE TO REPUDIATE MICHAEL MOORE'S SICKO FILM

Independent filmmaker Luis Moro has posted a video on Youtube.com that he says repudiates Michael Moore's contention in his film SICKO that the healthcare system in Cuba is better than the USA. Here's a note I got from Luis Moro explaining how he's stirring up the press at CANNES blogged by Joyce Schwarz @ www.hollywood2020.blogs.com:

Note the title of the Youtube.com video below is created by Luis Moro not this blog. We're just bringing it to you because it shows the impact Youtube.com has on popular culture and why/how indy filmmakers can use social networking and video sites to promo their own opinions/film excerpts etc.

NOTE FROM FILMMAKER LUIS MORO:

Luis Moro at Cannes trumps Moore’s Sicko

MORO VS.

MOORE

WOW.  Reports from “Cannes Film Festival in

France

”

are that Michael Moore has to deal with journalist questioning him

about the real footage of a Cuban hospital posted by yours truly, Luis Moro.

Thanks to the worldwide web, the video shot to the top in YouTube world and now it’s history in the making. 

Please take a moment and check out the 3 minute video and forward to your email network.

See Michael Moore being exposed at www.LuisMoroNews.BlogSpot.com

And/or www.EveryThingCuba.com  Click on Michael Moore photo.

Michael Moore exposed by Cuban filmmaker Luis Moro 03:08

ELLEN HIGHLIGHTS ON YOUTUBE SHOW PROMO VALUE OF SITE

TALK SHOW HOST ELLEN DEGENERIS USES YOUTUBE.COM to promo show highlights...by Joyce Schwarz, blogging at www.hollywood2020.blogs.com, analyst & emerging media consultant for JCOM (www.joycecom.com). It's fascinating to see how many of the mainstream television shows are using Youtube.com to promo highlights of their shows.

TR KNIGHT OF GRAY'S ANATOMY ON ELLEN & YOUTUBE.com

TR Knight of GRAY'S ANATOMY ON ELLEN

The segment is now popular on youtube.com.

YOUTUBE.com offers free promo....

Fascinating to see the mainstream media using www.youtube.com to promo popular segments of its shows. Ellen DeGeneris talk show ELLEN's interview with TR Knight of Gray's Anatomy is a popular Youtube video that is also being used on AOL.com as a feature on its entertainment channel. All free promo for talk show ELLEN.  Her segment showing the interview with TR Knight who she calls "McYummy" -- you know, "McSteamy" "McDreamy" -- well if you don't we know you don't watch the show! is now labeled "ANATOMY OF A FEUD on the AOL.com entertainment section.

AOL Quizes: AMAZING WIDGETS!

The segment is coupled with one of those -oh-so addicting AOL.com quizes -- which I just can't pass up -- what about you? The quiz is such an amazing little widget that lets you participate, gives you feedback and somehow makes you think you're making somekind of contribution to popular culture.

GRAY'S ANATOMY QUIZ RESULTS:

Here's a screengrab of the quiz results:

Will Isaiah Washington lose his job over the feud?
No	54%
Yes	46%
Total Votes: 59,044
Note on Poll Results

Joyce Schwarz heads JCOM an emerging entertainment consulting and analyst firm located in Marina Del Rey, CA, www.joycecom.com. You can reach Joyce directly by emailing her at [email protected].